The Culver Studios, an icon of the movie industry, began operations in 1918. Since then, it has been home to a range of productions and remains a fully operational movie and television studio. Culver Studios recognized the need to integrate new technologies and creative endeavors in order to sustain success. To that end, the Gensler team developed a master plan that provides for technological updates and expansions to the facilities within the existing 14.3-acre campus footprint, while retaining the Studio’s unique ambiance and its prominent place in the community. Improvements to the studio lot include flexible and sustainable new media space, adaptive reuse and reinvigoration of the most prominent buildings, inviting and collaborative landscaped open areas, sensitive treatment of neighborhood interfaces and enhanced access.