Xperience Fitness is a rapidly expanding chain of health clubs offering upscale amenities at an affordable price point. Targeting vacant big-box retail, Xperience desired a fresh prototype design that could be easily scaled to each location. The brand’s bold simplicity is emphasized with a contrasting yet restrained material palette and highly visible, strategically placed 'wow' factors. A brightly colored architectural element based on Xperience’s logomark draws members into a welcoming reception and sales area. The energetic and aspirational environment features custom graphics and clear sightlines to the platinum suite, pool, cardio machines, and group exercise.