In cities across the globe, consumers shop, consume, and experience differently. In Latin America, shopping and dining are social, family-oriented activities. In Europe, consumers expect first-rate service. In each of these cities, the form that retail takes varies to reflect local culture, climate, economic, and political differences. Yet, despite local and regional differences, there are commonalities. Consumers everywhere are increasingly seeking more than just transactions from the brands they do business with — they’re seeking places that foster community and belonging, where their workstyles and lifestyles converge. Today’s brands must be both local and global, cognizant of global trends, while tailoring their environments to local culture and consumer preferences.
classes and tastings.