Sports leagues around the world have been shuttered for months. As we begin to see those doors opening, albeit for players only, we have been working with our clients to understand the challenges, the questions, and the potential strategies to get fans back to enjoying these tremendous human experiences again, in person. Based on the feedback we’ve received and the extensive conversations we’ve had with clients and industry leaders, Gensler offers strategies for the immediate-term, for when fans start to come back, and long-term changes that will be more permanent.
On Thursday, June 25, Gensler Global Sports Leaders and Principals Ryan Sickman, Jonathan Emmett, and Ron Turner joined Global Practice Areas Leader Ray Shick to host a webinar. The discussion centered on measures that focus on safety, understanding temporary changes to expect when doors open again, and projecting a vision for an overall enhanced sports venue experience.
Download Gensler’s Back to Sports Guidebook to learn more about how we’re working with the teams across collegiate and professional sports to address strategies and solutions that not only get athletes back in their training facilities and fans back in the stands, but also prepare us for the future of reimagined venue experiences.