San Francisco, California
University of Cincinnati, Bachelor of Science, Architecture
Jerod Turner is a design strategist, futurist, and pun enthusiast in San Francisco that believes everyone can discover their inner superpowers. Using a mix of wit, data, and storytelling, Jerod crafts workshops and strategies that help organizations connect their purpose to those of the people they engage with every day. By tapping in to purpose, Jerod helps clients and users reach the full potential in every environment they inhabit, including schools, airports, retail stores, and workplaces.
Briefly describe some highlights of your time in the DSD Program.
My favorite moments in the DSD program have been facilitating workshops with clients or their users. There is something about providing a platform to share their voice or ideas that will always be rewarding. When participants see the possibility that design can offer, you can feel the excitement building in the room, the sense of empowerment and inspiration. You just can’t beat it.
What has been one of the most valuable lessons learned during the program?
I’d say one of the most valuable lessons I’ve learned is that storytelling is our most powerful tool. If you can craft a narrative that is clear and meaningful, people will listen. Bonus points if others can tell the story of your project with just as much passion and enthusiasm. It’s our responsibility as designers and strategists to include everyone in our process, and storytelling allows us to translate our vision so that no one is left behind or forgotten.
Briefly describe what you are doing post-DSD.
After the DSD Program, I’m still working in the San Francisco office with a focus on education, workplace, and change management. You can catch me in the office crunching numbers in a spreadsheet, building fun workshop activities, and weaving puns into most of my projects.