Amanda Zaitchik, NCIDQ

As Director of Gensler New York’s Brand Experience Design Studio, Amanda leads a multidisciplinary team focused on creating experiences that connect brand, digital technology, and physical space. A certified interior designer with a background in exhibit design and content development, she brings a holistic, research-driven approach to projects across a range of industries. Her work blends strategy, storytelling, and spatial design to deliver immersive and cohesive brand experiences. Amanda’s leadership reflects a deep understanding of how environments communicate and inspire. Outside of Gensler, her research on perception and the design process has been published in The International Journal of Design in Society, and she has presented at the Environmental Design Research Association’s annual conference. She regularly serves as a visiting lecturer and critic at Pratt Institute and the New York School of Interior Design.