Lara Marrero

Retail Leader, Studio Director, Senior Associate

With an education that spans psychology, advertising, marketing, and cultural anthropology, Lara has honed her ability to translate complex global consumer trends into understandable, workable, and profitable outcomes for her clients. As Strategy Director and a Leader for Gensler’s Retail practice, Lara informs the design process through research; trend analysis; and her knowledge of business, brand, and consumer needs. She is focused on how users engage with brands, helping to deliver an experience that considers the roles that brand, service, storytelling, experience, and environments play in connecting with customers and employees. These insights are applied to a variety of projects, including retail, workplace, hospitality, and entertainment experiences, and large-scale, mixed-use developments.


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