A woman with long hair.

Lara Marrero

Retail & Consumer Experience Leader, Strategy Director, Principal

Lara joined the Gensler team in 2002 and has more than 20 years of experience spanning retail, hospitality, and lifestyle and entertainment experiences. As a global leader of Gensler’s Retail & Consumer Experience practice and a Strategy Director, Lara brings insights that result in innovative and powerful strategies that generate engagement between brands, places, and people. With an education that spans psychology, advertising, marketing, and cultural anthropology, she has honed her ability to translate complex global consumer trends into understandable, workable, and profitable outcomes for her clients, including Microsoft, Harrods, C&A, John Lewis, and HB Reavis. She has been recognized as as a Top Retail Influencer of 2022 by Rethink Retail and was named one of design:retail magazine’s 40 under 40 in 2017. Lara is considered a leading voice on the future of retail and is a sought-after speaker at influential retail industry events and with leading publications and national media.