A photo of Lara Marrero

Lara Marrero

Retail Leader, Strategy Director, Principal

Lara joined the Gensler team in 2002 and has more than 20 years of experience spanning retail, brand, hospitality, and entertainment experiences. As strategy director and one of Gensler’s Retail Leaders, Lara brings insights that result in innovative and powerful strategies that generate engagement between brands, places, and people. With an education that spans psychology, advertising, marketing, and cultural anthropology, she has honed her ability to translate complex global consumer trends and insights into understandable, workable, and profitable outcomes for her clients. Lara was named one of design:retail magazine’s 40 under 40 in 2017 and is considered a leading voice on the future of retail; she is regularly sought after to speak at influential events and with leading publications and national media.


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