Adobe hired Gensler to create a space that would ‘sync’ their key brand qualities and inherent creative nature. Their home also had to be future-proof to adapt to their growing business needs; showcasing their talent, technology, and world-renowned services, whilst empowering its EMEA sales and marketing divisions to tell Adobe’s story. Adobe’s three floors within the White Collar Factory are playfully tied together through a colourful, yet softened, palette based on the firm’s most iconic creative suite tools. Industrial accents such as mesh ceilings, timber floors, and metal factory doors celebrate the unique base-build architecture, while soft touches take inspiration from the new East London location. The project recently won a London Design Award, signifying its exceptional environment, which is optimally aligned to empower users.