citizenM is disrupting the hotel industry by altering the paradigm of the guest experience. Gensler is currently working on nine citizenM hotels across North America. The South Lake Union location is the first citizenM hotel in Seattle and the first fully modular hotel in the city. Research has shown that the benefits of modular construction are threefold- speed to market, it addresses labor shortage issues, and increases product quality. The team stacked seven to eight modules per day on average, and the 264 hotel rooms were set in just 89 days, allowing for a schedule reduction of four months. In addition, modular construction significantly reduces the number of truck deliveries and associated traffic, pollution, and waste.