Following the success of their original New York City location, CoolMess partnered once again with Gensler to realize a vibrant and interactive sister space in Roslyn, New York. The unique ice cream concept store and party venue features a 100-seat space that includes a central dining room and two flexible event spaces to host private gatherings. A central grab-and-go counter incorporates a large inverted ice cream sculpture that is easily repositioned within the space for playful photo-ops. A clean design juxtaposes the sophisticated with the fun while the interior is a neutral canvas comprised of tonal design elements, concrete floors, and exposed and wood-baffled ceilings. The brand program echoes the “mess” and spontaneity of the eatery’s personality through environmental graphics, experiential lighting, signage, and Instagrammable moments.