Hyundai Capital's global headquarters commissioned Gensler to design a custom assembly space atop their south tower in Seoul. The financial powerhouse desired an environment flexible enough to host large training sessions, company-wide meetings, guest lectures, and employee parties. The design team aimed to create the most timeless, distraction-free venue it could imagine: a space without boundaries. Of equal importance was crafting a visual experience that communicates the essence of Hyundai Capital’s minimalist, yet forward-thinking brand. Though given near carte blanche to design the perfect space, characteristics on the client’s wish list included refined, compelling design; cutting-edge technology; great acoustics; and innovative lighting. The new Hyundai Capital Convention Hall blurs the line between art and architecture by changing one’s perception of materials, light, and space.