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Pixel Factory, Digital Hyundai Card

Seoul, South Korea

The Pixel Factory intends to encourage and support the growth of innovation across all levels of the business. It was conceived with the aim of creating an environment that encourages people to connect with people, in a comfortable, flexible, and intuitive fashion. The space is designed with a variety of settings that support staff who live and work in a connected world and for whom digital communication comes as second nature. Finished with a deceptively simple, yet bold, colour palette, as well as minimalist furniture and fixtures, the space offers a calm canvas as a background to daily activities. In keeping with the industrial aesthetic, the environmental graphics and wayfinding programme is largely based on factory graphics with a raw and unpolished design language.