In an ongoing effort to offer credit card holders new experiences and elevate its brand standing, Hyundai Card developed this unique entertainment complex to appeal to a broad section of consumers and connoisseurs alike. Comprising the Music Library – home to one of the largest specialized music collections in the world – and the Understage – an underground performance venue – the project’s design echoes the texture and imperfection of the analog media it celebrates. Material selections possess a timeless character and the ability to age naturally. Artworks by international street artists provide a fitting combination of grit and beauty that blend seamlessly with the modernity of the space.
- Society for Experiential Graphic Design (SEGD) 2016 SEGD Global Design Award – Merit Award, Placemaking and Identity »