Morning Consult’s new LEED-Certified headquarters creates a three-dimensional brand experience that evokes the energy and grit required to create powerful forms of change. Vibrant vistas, inviting spaces, and warm, tactile materials are the foundation for this fresh and sustainable approach to the hybrid workplace. As the global decision intelligence company adapted to change and flourished during the pandemic, it challenged Gensler to design its D.C. headquarters with a holistic approach that considers the diversity and well-being of its staff. The new hybrid workplace design prioritizes accessibility, intuitive technology, convenience, and biophilia to create an uplifting atmosphere, complete with open vistas that energize the space with natural light.
Set within the historic Woodward & Lothrop department store, the unique space comes alive the moment one steps foot inside. Its unique curvilinear forms provide comfort and connect teams across a workplace that will build the Morning Consult brand while reinforcing its cultural goals as an organization. The central connector exemplifies these concepts by creating gathering spaces that vary in privacy, scale, materiality, and function, supporting a wide range of employees’ needs.
To capture Morning Consult’s vision of a balance between refinement and grit, Gensler’s design employs raw, weathered, natural, and tactile materials in an unexpectedly sophisticated manner. Resilient materials such as linoleum, terrazzo, BioLith cement tile, and stained OSB diagonal panels join forces with locally sourced lighting strategies to reduce the space’s carbon usage and emulate the company’s brand. A variety of oak walls, greenery, and rustic patinaed Corten metal express a reverence for the diversity found in nature. Nature can forge paths, carve and shape landscapes, and connect areas that were once separated — Morning Consult’s new workspace is inspired by that ability.