The NBA Store on Fifth Avenue is designed to provide the ultimate experiential shopping experience for NBA fans. Over three floors, the store’s multidimensional design merges historical league memorabilia with state-of-the-art technology and interactive experiences. A double-height glass and aluminum façade opens to the street, engaging and drawing in passersby, with real-time game content visible from the sidewalk. Each department has its own look and feel – one evokes a locker room; another features historic NBA memorabilia. Other technology includes interactive touchscreens, an 84-inch transparent LCD display and video-game kiosks.