Image by Garrett Rowland
1 of 8
Image by Garrett Rowland
1 of 8

NCR Global Headquarters:
Brand Design

Atlanta, Georgia

One of the largest in-town moves in Atlanta’s history, the relocation of NCR’s Global Headquarters to Midtown required a thoughtful, story-rich design that would inspire employees and engage the community. From feature installations to custom graphics, the storytelling elements pay tribute to NCR’s creative innovations, as expressed throughout the amenity and work spaces. In the marché, for example, vibrant graphics celebrate the history of the cash register, which is an NCR invention. As NCR repositions from a hardware to a software company, the environmental brand design reflects a modern sensibility informed by a rich tech heritage from the company’s 130+ year history.

Expertise