One of the largest in-town moves in Atlanta’s history, the relocation of NCR’s Global Headquarters to Midtown required a thoughtful, story-rich design that would inspire employees and engage the community. The move to a new highly connected campus places NCR in the tech center hub of Atlanta and contributes to the organization’s recruitment and retention of talent. This represents a shift for NCR, both culturally and strategically, from a focus on hardware to software technology. Not only are they closer to the clients they serve, they are closer to a technology hub with exceptional talent and resources. The consolidation also creates synergies and concentrates their best minds in a central location.