Recognizing that performance starts long before an athlete enters an arena or stadium, professional sports teams are viewing their facilities not just as places to train, but as strategic assets that support performance, recovery, team culture, and business growth — all under one roof. Driven in part by the growing interest in women’s sports and supporting the “whole athlete,” these organizations are creating seamlessly integrated, player-first environments that ensure that all professional sports teams, regardless of gender, have the best tools for performance and development.

This 123,000-square-foot adaptive reuse and expansion project transforms a 1960s Coors warehouse into a state-of-the-art athletic campus. The headquarters features multi-level work settings and amenity spaces that enhance collaboration across Player 15 Group’s core staff operations. Seamlessly integrated into the historic structure, the 58,000-square-foot expansion for the Phoenix Mercury practice facility features dedicated practice space tailored to the way athletes train and prepare for WNBA games. Players and staff have 24/7 access to the facility, which features two indoor practice courts and built-in courtside technologies that provide real-time performance analytics.

Situated in downtown Phoenix’s warehouse district and adjacent to PHX Arena, this state-of-the-art training complex and headquarters doubles as a community anchor. Delivered on a fast-track schedule, the $100 million facility opened during the 2024 WNBA All-Star Weekend, earning national attention and industry acclaim. The project sets a new precedent for investment in women’s sports, offering a world-class environment for athletes and staff. The complex not only redefines what a training facility can be — it inspires broader conversations about equity, performance, and the power of intentional design.