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Consumer Goods Company Gym: Brand Design

Geneva, Switzerland

For this confidential global consumer goods company’s office in Geneva, Switzerland, health and wellness plays a pivotal part in keeping employees engaged as an extension of their workplace and performance. Inspired by urbanity and craft, the employee fitness space brings authenticity and connection to its local context, from neon signs and iridescent films on glass to a flexible message wall and bold environmental graphics. Gensler commissioned a local graffiti artist to bring the flavor of the street into the interior, unify the space, and give an 'uncorporate' feel to this regional headquarters amenity. Since opening, overall gym membership increased from 22 percent to 38 percent, underpinning the impact the investment in this space has to the overall wellness of the office population.