In the highly competitive world of innovation and commercialization, people aspire to work, learn, share and live in highly connected and attractive communities. The past model for a single-zoned, insular, and quiet research park is transforming into a modern and vibrant mixed-use Knowledge Town. Quality of life is now a fundamental component of increasing competitiveness and attracting talent. Makkah Technology Valley aligns the need for a technology-driven innovation and entrepreneurship park with the university’s goals. Our vision is to create a new destination where boundaries are blurred and where planned and spontaneous creative friction is encouraged. To support this aspiration, Gensler developed a clear, flexible, and plausible development framework at Makkah Technology Valley, where researchers, innovators, entrepreneurs, and their families can thrive.