Toyota Music Factory
Irving, Texas
Toyota Music Factory in Irving brings together a diverse mix of music venues, restaurants, and bars, each with its own distinct musical identity, creating a vibrant destination for fans across genres. The center of the space is an outdoor Plaza with programmed events year-round. An open-container license allows patrons a more relaxed outdoor experience, and the plaza is surrounded by dining venues that echo the spectrum of musical tastes. Everything from sushi, to a blues bar, to a Mexican tequila lounge accommodates various patrons.
A more formal 4,000-seat performance hall and amphitheater operated by LiveNation is a flexible space that opens up to an additional 4,000-person capacity lawn. The space tops the competitive concert market as it exponentially expands the options for dining in and around venues.
Photos by Melissa Hennings, Renderings by Gensler