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Toyota Music Factory

Irving, TX, USA

Toyota Music Factory in Irving hosts a variety of bars and musical venues, each with a distinctly-themed musical component allow everyone, from rap to country fans, to mingle together among the indoor and outdoor spaces. The center of the space is an outdoor Plaza with programmed events year-round. An open-container license allows patrons a more relaxed outdoor experience, and the plaza is surrounded by dining venues that echo the spectrum of musical tastes. Everything from sushi, to a blues bar, to a Mexican tequila lounge accommodates various patrons.

A more formal 4,000-seat performance hall and amphitheater operated by LiveNation is a flexible space that opens up to an additional 4,000-person capacity lawn. The space tops the competitive concert market as it exponentially expands the options for dining in and around venues.

Photos by Melissa Hennings, Renderings by Gensler