Designing Customer-Centric Innovation at a Munich Tech Company
- 6 Floors of Dynamic, Adaptive Workspace
- LEED Gold-Certified
- Flexible Incubator Spaces for Innovation and Collaboration
- Adaptive Reuse, Blending New and Existing Configurations
- 90% of Existing Walls Maintained
- 90% of Existing HVAC Systems Maintained
- 85% of Existing Light Fixtures Maintained
- 75% of Existing Ceilings Maintained

In a fast-evolving tech industry, companies are embracing workplaces that prioritise sustainability, customer engagement, and flexibility. Known as a leading hub for technological advancement, Munich is embracing spaces that merge bold design with environmental consciousness. This shift reflects a broader trend in creating workplaces that inspire innovation, promote adaptability, and enhance engagement — key factors for companies positioning themselves at the forefront of progress.
Gensler transformed Celonis’ Munich office into a six-floor Executive Briefing Center, blending adaptive reuse with dynamic design. By retaining and revealing the raw structure of the building, the design echoes Celonis’ transparent, data-driven processes. The project incorporates sustainable materials like cork, rubber, and existing concrete, aligning with LEED Gold standards. Bold interventions, such as innovative incubator spaces and a striking open cell grid staircase, symbolize networked ideas and create a forward-thinking environment that fosters collaboration between Celonis’ people and their customers.
Celonis’ Munich Executive Briefing Center has become a hub for collaboration. The design empowers customers to ideate alongside Celonis’ team and enhances the company’s brand reputation as an innovator and tech leader. By weaving the authentic identity of a start-up with the character of a more sophisticated firm, the design highlights how a thoughtful customer-first approach can foster innovation, support environmental resilience, and drive meaningful progress in the tech industry.





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Architekturblatt featured Celonis’ new customer-centric Executive Briefing Center, designed by Gensler, in Munich (auf Deutsch).
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Detail Magazine explored how Celonis Munich’s newly designed space embodies the technology start-up’s identity and values and embraces existing materials to meet LEED Gold standards (auf Deutsch).
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FX Awards recognized Celonis Munich as an FX Awards 2024 winner in the Workspace Environment (Large) category.
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Officeinsight explored the design challenge behind Celonis Munich’s renovation. Gensler Design Director Megan Dobstaff shared how “the final result exemplifies Celonis’ goal of finding hidden value to unlock full potential.”
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Work Design Magazine toured Celonis’ Executive Briefing Center in Munich, where customers have the opportunity to meet the Celonis team and innovate and ideate together.
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Mix Interiors toured the new Celonis office in Munich, highlighting how Gensler’s design “delivers an immersive, adaptable office” for the tech company.

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