AKC Museum of the Dog:
Experience Design

The American Kennel Club has built one of the world’s largest collections of fine art and artifacts related to dogs. The Museum of the Dog in New York City is representative of the organization’s passion for man’s best friend and its larger identity as an educational and research institution. Bridging the digital and the physical, the museum appeals to visitors of all ages; hands-on moments are paired with a friendly, approachable identity to complement the classic, salon-style displays. Digital activations include an array of interactive exhibits, including “Find Your Match” and “Train a Dog on the Job.” A mobile app provides information about the artwork and AKC-related services, and features augmented reality experiences such as a virtual, kid-friendly guide dog named “Arty.” The result is an experience that is personal, heart-felt, and memorable.