A group of people sitting at tables outside a building.

Confidential Education Campus

Singapore

Strategic Design Revitalizes an Education Campus’s Identity

Strategic branding, smart wayfinding, and cost-effective design transformed a legacy campus into a vibrant, student-first environment, turning everyday spaces into lasting experiences.
HIGHLIGHTS
  • Reimagined Legacy Campus with Future-Focused Design
  • Values Embedded Through Everyday Spaces
  • Rapid Construction Delivery with Measurable Impact
  • Scalable Design Through a Custom Experience Toolkit
  • Branded Athletics Energize Student Life
  • Enhanced Brand Presence Inside and Out
A group of people playing basketball.
Challenge

As a densely populated city-state with limited land available for new construction, Singapore faces challenges in expanding school campuses to accommodate a growing student population. As a result, some Singapore schools are exploring adaptive reuse and repurposing vacant or unconventional buildings to develop educational campuses. For this confidential education campus, housed in a repurposed military building with aging infrastructure, Gensler aimed to reimagine the school’s identity and create a more cohesive campus.

Solution

Gensler collaborated closely with the school’s leadership, facilities team, and branding stakeholders to deliver purpose-driven interventions, from visual storytelling to high-impact graphics in the sports hall. The team created a mobile experience toolkit to scale upgrades across campuses. The transformation culminated in a fully redesigned canteen, which became a vibrant, functional hub that brought the school’s values to life, built within a compressed school holiday schedule.

Impact

What began as a wayfinding refresh became a holistic revitalization of the school’s environment. Through creative reuse, quick-turn execution, and strategic thinking, Gensler’s interventions strengthened the student experience, community identity, and client trust. The project now serves as a model for scalable, low-cost campus transformation that reinforces how thoughtful design can drive engagement, reflect institutional values, and foster long-term partnerships.

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A group of people standing in front of a counter in a large building.
Areas of Expertise
Related Work
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