Digital Experience Design

Mixed Use, Public Space, and the Future of Central Business Districts
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Mixed Use, Public Space, and the Future of Central Business Districts

In a one-year period between July 2020 and July 2021, the Dallas-Fort Worth (DFW) population grew by nearly 100,000. With this influx of people to...

How TK Elevator’s New Headquarters Spurs Connectivity Through Experiential Design
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How TK Elevator’s New Headquarters Spurs Connectivity Through Experiential Design

TK Elevator’s recently completed North American Complex merges experiential design with interactive spaces to achieve heightened brand awareness and...

Design Forecast 2022: Digital Experience Design
INSIGHT

Design Forecast 2022: Digital Experience Design

Designing the most sought-after experiences for people in built environments increasingly means integrating digital experiences into physical spaces...

2022
DESIGN FORECAST

2022

Design Forecast focuses on design strategies that will define the future of the human experience. With strategic advice, research, and projects from...

Why Digital Transformation Is Critical for Retailers to Remain Relevant
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Why Digital Transformation Is Critical for Retailers to Remain Relevant

In the months and years ahead, it will be critical for brands to understand the lasting effects from the global pandemic across customer experience...

2022 and Beyond: Unlocking What’s Next for Consumer Experiences
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2022 and Beyond: Unlocking What’s Next for Consumer Experiences

What are the future opportunities that brands should consider when designing retail and consumer experiences, both in the short-term and long-term...

High-Tech, Low-Touch: Renavigating the Airport Customer Journey
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High-Tech, Low-Touch: Renavigating the Airport Customer Journey

Long airport lines aren’t just an inconvenience — they erode passenger confidence. Now, more than ever, airports must reinvent themselves for a more...

How AT&T’s Discovery District Is Transforming Dallas’ Urban Core
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How AT&T’s Discovery District Is Transforming Dallas’ Urban Core

By creating an immersive, mixed-use destination, the AT&T Discovery District has reimagined the company’s headquarters as a magnetic new public...

Meet the New 9-to-5: An Enhanced Approach to Hybrid Work
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Meet the New 9-to-5: An Enhanced Approach to Hybrid Work

As we plot our returns to the workplace, there’s an urgent need to craft new routines that address the new behaviors that we’ve honed in during our...

Digital Experiences: Design Strategies for a Post-COVID World
INSIGHT

Digital Experiences: Design Strategies for a Post-COVID World

Gensler’s Digital Experience Design leaders reflect on the evolution of the built environment and its relationship with technology and digital...

Digital Transformation of Healthcare Design
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Digital Transformation of Healthcare Design

Technology for health and healthcare is being woven into our daily lives, and health is now solidly “digital first.” Here are four fundamental...

Sketching the New Hybrid Workplace
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Sketching the New Hybrid Workplace

In this look at the future of hybrid work, Gensler architects and workplace designers shared their visions for the post-pandemic workplace and how it...

Record-Breaking Singles’ Day Sales Indicate a Solid Return to Retail in China
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Record-Breaking Singles’ Day Sales Indicate a Solid Return to Retail in China

Brands all over the world can take a cue from the retail trends and opportunities emerging in China and the Asia Pacific region as they look ahead to...

A Workplace With Heart: Inclusive, Connected, and Unmuted
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A Workplace With Heart: Inclusive, Connected, and Unmuted

The future workplace must be built on an ecosystem that brings people, place, and technology together, giving agency and equity to all work modes...

Mixed Reality Futures for Connected Transit
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Mixed Reality Futures for Connected Transit

To stay relevant, transit systems must focus on new and novel ways to optimize rider experience.

The Transformation of the Built Environment Requires a Digital Mindset
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The Transformation of the Built Environment Requires a Digital Mindset

As our physical and digital behaviors continue to converge, design for the built environment will require not just advanced technology, but an...

11 Considerations for Making Hybrid Meetings More Effective
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11 Considerations for Making Hybrid Meetings More Effective

When it comes to hybrid meetings, certain new etiquette is essential. Here are 11 considerations for making hybrid meetings more effective.

Creating Meaningful Content for the Built Environment
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Creating Meaningful Content for the Built Environment

As digital experience designers, we design media architecture —or storytelling content — for a vast range of spaces to help curate the atmosphere...

Graph by Gensler: Spatial Analytics for Design
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Graph by Gensler: Spatial Analytics for Design

Introducing an advanced spatial analytics service that reveals the impact of design choices, visualizes behaviors, and maps human experience to drive...

Fusing Architecture and Technology to Reenter a New World
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Fusing Architecture and Technology to Reenter a New World

As everyone around the world starts to emerge from lock-down, we are all wondering what it’s going to be like to reengage with the spaces and places...

Is the Virtual Fan Experience Ready for the Big Game?
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Is the Virtual Fan Experience Ready for the Big Game?

Until fans are allowed back inside sports arenas, what can we do now to enhance the fan experience virtually?

An Architecture of Optimism for a Post-Pandemic Society
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An Architecture of Optimism for a Post-Pandemic Society

Whether it’s new buildings that are about to be designed or existing architecture that now needs to be re-imagined, in many ways this is a time for...

Understanding the Touchless Workplace
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Understanding the Touchless Workplace

In the workplace, digital solutions and experience platforms have improved guest check-in, conference room booking, company communications...

Graduation Goes Digital for the Class of 2020
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Graduation Goes Digital for the Class of 2020

How can we use digital technologies to push events like virtual graduation ceremonies beyond traditional thinking?

Mixed-Reality Futures: Integrating Augmented Reality with Transit Hubs
RESEARCH

Mixed-Reality Futures: Integrating Augmented Reality with Transit Hubs

Will Campus Life Translate to a Virtual Environment?
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Will Campus Life Translate to a Virtual Environment?

COVID-19 has forced us to embrace a new reality rooted exclusively in virtual interactions. While we reflect on how educational institutions...

Digital and Virtual Connections Have Quickly Become a Brand’s Livelihood
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Digital and Virtual Connections Have Quickly Become a Brand’s Livelihood

In this time of social distancing, brands are finding new ways to authentically connect with their audiences through digital and virtual experiences.

Reimagining the Museum Experience for a Digital Era
DIALOGUE ARTICLE

Reimagining the Museum Experience for a Digital Era

The AKC Museum of the Dog combines hands-on moments with classical displays to engage visitors.

Singles’ Day: From Service to Experience Economy
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Singles’ Day: From Service to Experience Economy

What started as an informal celebration among Chinese university students has evolved into the single biggest shopping day worldwide — both online...

Designing for Each Learner Through Digital Experience
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Designing for Each Learner Through Digital Experience

As we design spaces for learning it is imperative that we integrate digital experiences into them thoughtfully; to connect people, accommodating...

The Value of Customer Experience Centers
RESEARCH

The Value of Customer Experience Centers

Researching the benefits of customer experience centers and how they can be most effective.

The Digital Converges with the Physical
DIALOGUE ARTICLE

The Digital Converges with the Physical

Gensler’s Digital Experience Design practice creates personalized and connected experiences.

Worlds Collide
DIALOGUE ARTICLE

Worlds Collide

As brands blend and the digital merges with the physical, a new type of convergence is defining the built environment.

A Living Institute for WELL Building
DIALOGUE ARTICLE

A Living Institute for WELL Building

Delos, the creator of the WELL Building Standard focusing exclusively on human health and wellness, engaged Gensler to design their headquarters and...

Experience Reigns
RESEARCH

Experience Reigns

How does design transform the user experience, and can we measure and track its business impact?

Experiential ROI
RESEARCH

Experiential ROI

What makes for a positive retail experience?

Measuring Experience
DIALOGUE ARTICLE

Measuring Experience

Gensler researchers take on the challenge of quantifying the value of experiential design.