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  • Digital Experience Design

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Digital Experience Design

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Digital Experiences: Design Strategies for a Post-COVID World

INSIGHT

Digital Experiences: Design Strategies for a Post-COVID World

Gensler’s Digital Experience Design leaders reflect on the evolution of the built environment and its relationship with technology and digital...

Digital Transformation of Healthcare Design

BLOG

Digital Transformation of Healthcare Design

Technology for health and healthcare is being woven into our daily lives, and health is now solidly “digital first.” Here are four fundamental...

Sketching the New Hybrid Workplace

BLOG

Sketching the New Hybrid Workplace

In this look at the future of hybrid work, Gensler architects and workplace designers shared their visions for the post-pandemic workplace and how it...

Meet the New 9-to-5: An Enhanced Approach to Hybrid Work

BLOG

Meet the New 9-to-5: An Enhanced Approach to Hybrid Work

As we plot our returns to the workplace, there’s an urgent need to craft new routines that address the new behaviors that we’ve honed in during our...

Design Forecast: Digital Experience Design

INSIGHT

Design Forecast: Digital Experience Design

The pandemic accelerated the digital transformation of the built environment significantly. In a hybrid future, digital experience design can create...

Record-Breaking Singles’ Day Sales Indicate a Solid Return to Retail in China

BLOG

Record-Breaking Singles’ Day Sales Indicate a Solid Return to Retail in China

Brands all over the world can take a cue from the retail trends and opportunities emerging in China and the Asia Pacific region as they look ahead to...

A Workplace With Heart: Inclusive, Connected, and Unmuted

BLOG

A Workplace With Heart: Inclusive, Connected, and Unmuted

The future workplace must be built on an ecosystem that brings people, place, and technology together, giving agency and equity to all work modes...

The Transformation of the Built Environment Requires a Digital Mindset

BLOG

The Transformation of the Built Environment Requires a Digital Mindset

As our physical and digital behaviors continue to converge, design for the built environment will require not just advanced technology, but an...

Mixed Reality Futures for Connected Transit

BLOG

Mixed Reality Futures for Connected Transit

To stay relevant, transit systems must focus on new and novel ways to optimize rider experience.

11 Considerations for Making Hybrid Meetings More Effective

BLOG

11 Considerations for Making Hybrid Meetings More Effective

When it comes to hybrid meetings, certain new etiquette is essential. Here are 11 considerations for making hybrid meetings more effective.

Creating Meaningful Content for the Built Environment

BLOG

Creating Meaningful Content for the Built Environment

As digital experience designers, we design media architecture —or storytelling content — for a vast range of spaces to help curate the atmosphere...

Graph by Gensler: Spatial Analytics for Design

BLOG

Graph by Gensler: Spatial Analytics for Design

Introducing an advanced spatial analytics service that reveals the impact of design choices, visualizes behaviors, and maps human experience to drive...

Fusing Architecture and Technology to Reenter a New World

BLOG

Fusing Architecture and Technology to Reenter a New World

As everyone around the world starts to emerge from lock-down, we are all wondering what it’s going to be like to reengage with the spaces and places...

Is the Virtual Fan Experience Ready for the Big Game?

BLOG

Is the Virtual Fan Experience Ready for the Big Game?

Until fans are allowed back inside sports arenas, what can we do now to enhance the fan experience virtually?

An Architecture of Optimism for a Post-Pandemic Society

BLOG

An Architecture of Optimism for a Post-Pandemic Society

Whether it’s new buildings that are about to be designed or existing architecture that now needs to be re-imagined, in many ways this is a time for...

Understanding the Touchless Workplace

BLOG

Understanding the Touchless Workplace

In the workplace, digital solutions and experience platforms have improved guest check-in, conference room booking, company communications...

Graduation Goes Digital for the Class of 2020

BLOG

Graduation Goes Digital for the Class of 2020

How can we use digital technologies to push events like virtual graduation ceremonies beyond traditional thinking?

Mixed-Reality Futures: Integrating Augmented Reality with Transit Hubs

RESEARCH

Mixed-Reality Futures: Integrating Augmented Reality with Transit Hubs

Will Campus Life Translate to a Virtual Environment?

BLOG

Will Campus Life Translate to a Virtual Environment?

COVID-19 has forced us to embrace a new reality rooted exclusively in virtual interactions. While we reflect on how educational institutions...

Digital and Virtual Connections Have Quickly Become a Brand’s Livelihood

BLOG

Digital and Virtual Connections Have Quickly Become a Brand’s Livelihood

In this time of social distancing, brands are finding new ways to authentically connect with their audiences through digital and virtual experiences.

Dialogue 35: TRANSFORMING THE URBAN EXPERIENCE THROUGH DESIGN

DIALOGUE ISSUE

Dialogue 35:
TRANSFORMING
THE URBAN EXPERIENCE
THROUGH DESIGN

TRANSFORMING THE URBAN EXPERIENCE THROUGH DESIGN As cities continue to grow, designers are stepping in to create experiences that connect people to...

Reimagining the Museum Experience for a Digital Era

DIALOGUE ARTICLE

Reimagining the Museum Experience for a Digital Era

The AKC Museum of the Dog combines hands-on moments with classical displays to engage visitors.

Singles’ Day: From Service to Experience Economy

BLOG

Singles’ Day: From Service to Experience Economy

What started as an informal celebration among Chinese university students has evolved into the single biggest shopping day worldwide — both online...

2019

DESIGN FORECAST

2019

Design Forecast presents a comprehensive look at design around the globe, with over 100 pages of insights, research and industry trends. Register...

Designing for Each Learner Through Digital Experience

BLOG

Designing for Each Learner Through Digital Experience

As we design spaces for learning it is imperative that we integrate digital experiences into them thoughtfully; to connect people, accommodating...

The Value of Customer Experience Centers

RESEARCH

The Value of Customer Experience Centers

Researching the benefits of customer experience centers and how they can be most effective.

The Digital Converges with the Physical

DIALOGUE ARTICLE

The Digital Converges with the Physical

Gensler’s Digital Experience Design practice creates personalized and connected experiences.

Worlds Collide

DIALOGUE ARTICLE

Worlds Collide

As brands blend and the digital merges with the physical, a new type of convergence is defining the built environment.

Design Forecast - 5 Indicators That Retailers Are Selling Experiences Over Products

INSIGHT

Design Forecast - 5 Indicators That Retailers Are Selling Experiences Over Products

Retail is no longer about products; it’s about the relationship between a brand and its audience.

A Living Institute for WELL Building

DIALOGUE ARTICLE

A Living Institute for WELL Building

Delos, the creator of the WELL Building Standard focusing exclusively on human health and wellness, engaged Gensler to design their headquarters and...

Experience Reigns

RESEARCH

Experience Reigns

How does design transform the user experience, and can we measure and track its business impact?

Experiential ROI

RESEARCH

Experiential ROI

What makes for a positive retail experience?

Measuring Experience

DIALOGUE ARTICLE

Measuring Experience

Gensler researchers take on the challenge: quantifying the value of experiential design.

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