Digital Experience Design

Creating Meaningful Content for the Built Environment
BLOG

Creating Meaningful Content for the Built Environment

As digital experience designers, we design media architecture —or storytelling content — for a vast range of spaces to help curate the atmosphere...

Graph by Gensler: Spatial Analytics for Design
BLOG

Graph by Gensler: Spatial Analytics for Design

Introducing an advanced spatial analytics service that reveals the impact of design choices, visualizes behaviors, and maps human experience to drive...

Fusing Architecture and Technology to Reenter a New World
BLOG

Fusing Architecture and Technology to Reenter a New World

As everyone around the world starts to emerge from lock-down, we are all wondering what it’s going to be like to reengage with the spaces and places...

Is the Virtual Fan Experience Ready for the Big Game?
BLOG

Is the Virtual Fan Experience Ready for the Big Game?

Until fans are allowed back inside sports arenas, what can we do now to enhance the fan experience virtually?

An Architecture of Optimism for a Post-Pandemic Society
BLOG

An Architecture of Optimism for a Post-Pandemic Society

Whether it’s new buildings that are about to be designed or existing architecture that now needs to be re-imagined, in many ways this is a time for...

Understanding the Touchless Workplace
BLOG

Understanding the Touchless Workplace

In the workplace, digital solutions and experience platforms have improved guest check-in, conference room booking, company communications...

Graduation Goes Digital for the Class of 2020
BLOG

Graduation Goes Digital for the Class of 2020

How can we use digital technologies to push events like virtual graduation ceremonies beyond traditional thinking?

Will Campus Life Translate to a Virtual Environment?
BLOG

Will Campus Life Translate to a Virtual Environment?

COVID-19 has forced us to embrace a new reality rooted exclusively in virtual interactions. While we reflect on how educational institutions...

Digital and Virtual Connections Have Quickly Become a Brand’s Livelihood
BLOG

Digital and Virtual Connections Have Quickly Become a Brand’s Livelihood

In this time of social distancing, brands are finding new ways to authentically connect with their audiences through digital and virtual experiences.

Dialogue 35: TRANSFORMING THE URBAN EXPERIENCE THROUGH DESIGN
DIALOGUE ISSUE

Dialogue 35:
TRANSFORMING
THE URBAN EXPERIENCE
THROUGH DESIGN

TRANSFORMING THE URBAN EXPERIENCE THROUGH DESIGN As cities continue to grow, designers are stepping in to create experiences that connect people to...

Reimagining the Museum Experience for a Digital Era
DIALOGUE ARTICLE

Reimagining the Museum Experience for a Digital Era

The AKC Museum of the Dog combines hands-on moments with classical displays to engage visitors.

Singles’ Day: From Service to Experience Economy
BLOG

Singles’ Day: From Service to Experience Economy

What started as an informal celebration among Chinese university students has evolved into the single biggest shopping day worldwide — both online...

2019
DESIGN FORECAST

2019

Design Forecast presents a comprehensive look at design around the globe, with over 100 pages of insights, research and industry trends. Register...

Designing for Each Learner Through Digital Experience
BLOG

Designing for Each Learner Through Digital Experience

As we design spaces for learning it is imperative that we integrate digital experiences into them thoughtfully; to connect people, accommodating...

The Digital Converges with the Physical
DIALOGUE ARTICLE

The Digital Converges with the Physical

Gensler’s Digital Experience Design practice creates personalized and connected experiences.

Worlds Collide
DIALOGUE ARTICLE

Worlds Collide

As brands blend and the digital merges with the physical, a new type of convergence is defining the built environment.

Design Forecast - 5 Indicators That Retailers Are Selling Experiences Over Products
INSIGHT

Design Forecast - 5 Indicators That Retailers Are Selling Experiences Over Products

Retail is no longer about products; it’s about the relationship between a brand and its audience.

A Living Institute for WELL Building
DIALOGUE ARTICLE

A Living Institute for WELL Building

Delos, the creator of the WELL Building Standard focusing exclusively on human health and wellness, engaged Gensler to design their headquarters and...

Experience Index: Retail
RESEARCH

Experience Index: Retail

An in-depth investigation into the changing retail experience and areas for improvement

Introducing the Gensler Experience Index
RESEARCH

Introducing the Gensler Experience Index

The Gensler Experience IndexSM is the result of a multi-year research effort to identify and quantify the factors of design that impact the human...

Experiential ROI
RESEARCH

Experiential ROI

What makes for a positive retail experience?

Measuring Experience
DIALOGUE ARTICLE

Measuring Experience

Gensler researchers take on the challenge: quantifying the value of experiential design.

Experience Index: Hospitality
RESEARCH

Experience Index: Hospitality

This report explores research findings specific to hotels, identifying factors that matter most for guest experience and how hotels can create...