JIDU’s ROBOVERSE Sanlitun Experience Center at Taikoo Li Sanlitun is a next generation brand experience center for the intelligent car 3.0 era, featuring a design that realizes an extraordinary vision where digital intelligence comes alive to unite people, art, and technology. A collaborative work between JIDU and Gensler, the JIDU ROBOVERSE Sanlitun Experience Center moves beyond a sales focus towards a hybrid physical-metaphysical brand-building experience. It is an experiential space that aggregates product experience, user points and after-sales service, brand display, a flexible art collaboration space, and other functions.
This retail experience center creates a disruptive presence in Sanlitun, changing the gravity of the urban center and inviting visitors into the ROBOVERSE of JIDU. The street level views reveal an ultra-futuristic interior, entrancing lights and animations, framed by a minimal metallic facade — evoking a machine revealing its pulsating soul.
The dynamism of the Robo-Car is everywhere within the JIDU ROBOVERSE Sanlitun Experience Center. Digital reflections, futuristic aesthetics, adaptable spaces, and interactive digital content represent the spirit and forward-thinking mindset of the JIDU brand. A wide and diverse team of experts across creative industries collaborated alongside Gensler to generate a truly one-of-a-kind experience in Beijing and China, setting a new benchmark for the possibilities of retail.