A man and woman sitting at a table in a room with a wall of art.

Confidential Technology Client

Singapore

Where the Virtual World Meets Real-World Work

A playful, brand-rich office that transforms virtual storytelling into physical experience while supporting creativity, collaboration, and fan connection in the heart of Singapore.
A room with blue couches and a table.
People in a room with computers.
A room with a table and chairs.
A building with a sign on the side.
HIGHLIGHTS
  • Virtual World Brought to Life in 3D Details
  • Hexagonal Pantry Island as Social Anchor
  • Conference Rooms Blend Form and Function
  • Back-of-House Zones Designed for Deep Focus
  • Flexible Layout Built for Evolving Team Needs
  • Communal Zone Encourages Connection and Culture
A group of people sitting around a table with a large screen.
Challenge

As brands evolve to become cultural storytellers, workplaces must reflect that narrative. For companies rooted in creativity, such as gaming or consumer brands, flexible, brand-forward environments can deepen engagement, support innovation, and accommodate dynamic growth. This project exemplifies how the physical workplace can become a platform to showcase identity, inspire collaboration, and bring fans and teams closer to the heart of the brand.

Solution

Gensler designed a dynamic new level for the client’s marketing and publishing team, bringing its iconic virtual worlds into real-life expression. From hexagonal pantry islands to game-inspired lighting, joinery, and finishes, every detail reflects the brand’s identity. Conference rooms, communal hubs, and functional workstations are woven together to foster collaboration, showcase innovation, and welcome fans and press, creating a truly experiential workspace.

Impact

This office isn’t just a place to work; it’s a space that celebrates brand storytelling and elevates user experience. The flexible, immersive environment brings fans, teams, and innovation into focus, enabling a growing brand to adapt, connect, and inspire. It signals how companies can make culture, creativity, and identity central to the workplace of the future.

A group of people in a room.
A group of people in a building.
A person sitting at a desk.
People in a room with a large robot.
Areas of Expertise
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A group of people in an office pantry.

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