A man and woman sitting at a table in a room with a wall of art.

Confidential Technology Client

Singapore

Where the Virtual World Meets Real-World Work

A playful, brand-rich office that transforms virtual storytelling into physical experience while supporting creativity, collaboration, and fan connection in the heart of Singapore.
A room with blue couches and a table.
People in a room with computers.
A room with a table and chairs.
A building with a sign on the side.
HIGHLIGHTS
  • Virtual World Brought to Life in 3D Details
  • Hexagonal Pantry Island as Social Anchor
  • Conference Rooms Blend Form and Function
  • Back-of-House Zones Designed for Deep Focus
  • Flexible Layout Built for Evolving Team Needs
  • Communal Zone Encourages Connection and Culture
A group of people sitting around a table with a large screen.
Challenge

As brands evolve to become cultural storytellers, workplaces must reflect that narrative. For companies rooted in creativity, such as gaming or consumer brands, flexible, brand-forward environments can deepen engagement, support innovation, and accommodate dynamic growth. This project exemplifies how the physical workplace can become a platform to showcase identity, inspire collaboration, and bring fans and teams closer to the heart of the brand.

Solution

Gensler designed a dynamic new level for the client’s marketing and publishing team, bringing its iconic virtual worlds into real-life expression. From hexagonal pantry islands to game-inspired lighting, joinery, and finishes, every detail reflects the brand’s identity. Conference rooms, communal hubs, and functional workstations are woven together to foster collaboration, showcase innovation, and welcome fans and press, creating a truly experiential workspace.

Impact

This office isn’t just a place to work; it’s a space that celebrates brand storytelling and elevates user experience. The flexible, immersive environment brings fans, teams, and innovation into focus, enabling a growing brand to adapt, connect, and inspire. It signals how companies can make culture, creativity, and identity central to the workplace of the future.

A group of people in a room.
A group of people in a building.
A person sitting at a desk.
People in a room with a large robot.
Areas of Expertise
Related Work
True Digital Park workplace steps

True Digital Park

Bangkok, Thailand
True Digital Park is Southeast Asia’s largest innovation hub and a landmark destination where Thailand’s tech community unites, explores, and brings groundbreaking ideas to life, all under one roof.
A person standing on a couch.

Meta – Gurgaon, India

Gurgaon, National Capital Region, India
Meta’s Gurgaon workspace was conceptualized as an interpretation of the surrounding “developing” Gurgaon city (now Gurugram), where modern buildings stand tall amidst small villages.
A group of people sitting around a table in a conference room.

High 5 Games

New York, New York
This new two-story workspace at 1 World Trade Center communicates the arrival of this multi-platform gaming and technology company as a major player in the...
7-Eleven Global Solution Centre reception area

7-Eleven Global Solution Centre

Bengaluru, Karnataka, India
7-Eleven’s Global Solution Centre is a visually striking, avant-garde workspace designed to attract top talent and reinforce brand recall through innovative digital elements and brand typology.
Adorn Denver retail and gathering space

Adorn

Denver, Colorado
Adorn is a vibrant, whimsical retail and gathering space, created to inspire and connect the design community through a unique collection of iconic objects, local art, and personalized styling services.
A person sitting on a couch.

Workplace Resource

Denver, Colorado
Workplace Resource’s Work/Haus is a dynamic environment that showcases the industry’s most iconic brands and mirrors the vibrancy and character of its surrounding urban neighborhood while blurring the lines between workplace and showroom.
A group of people in a room.

Confidential Technology and Entertainment Client

Berlin, Germany
This client enlisted Gensler to elevate their Berlin workplace with a dynamic new design to capture the distinct identity and innovative spirit of the team.
A building with a glass front.

Under Armour Global Headquarters

Baltimore, Maryland
Under Armour’s new global headquarters building in Baltimore’s Port Covington reaffirms the company’s long-term resilience commitment in a building, constructed almost entirely of mass timber.
Officeworks Showroom Nashville lounge space and meeting room

Officeworks Nashville Showroom

Nashville, Tennessee
With the mystique of a social club and members-only exclusivity, Officeworks Nashville Showroom piques curiosity and intrigue with unique design and creativity.
Further Reading
A man and woman walking in a large room with tables and chairs.
Blog

The Future of Real Estate Metrics: Human Connection

The places that thrive in the years ahead will be designed to build relationships, inspire belonging, and foster togetherness.
A group of people sitting in a room with a large glass wall.
Blog

Human and ‘Digital Employee’ Collaboration Will Transform Workplace Design

AI integration will soon impact physical spaces, potentially reshaping individual and group culture within organizations.
A group of people sitting at tables in a room with large windows.
Blog

Why Japan’s Workplace Trends Are Moving Against the Global Current

How companies in Japan can adapt their workplace solutions to counteract the country’s stagnating office experience.
A person giving a presentation to a group of people.
Blog

Designing Workplaces That Work — With Your People

When employees are involved in the planning and design process, the workspaces we create are more effective, engaging, and human.
A room with white couches and chairs.
Blog

Doing More With Less: Designing Small Spaces for Big Impact

Right-sized workplaces are redefining what it means to be effective — and proving that good design is measured not in square footage, but in experience.
A group of people sitting in a room with a large glass ceiling.
Blog

Debunking 3 Myths About Generational Differences in the Workplace

As generational differences narrow, organizations should focus their workplace strategies across the entire talent spectrum.
A person walking up a staircase.
Blog

The New Club Workplace: More Than an Amenity

The next generation of tenants wants an experience-driven, unconventional shared amenity space, prompting landlords to rethink their offerings.
A man and a woman sitting in a room with a tv and chairs.
Blog

The New Workplace Experiences That People Crave

Employees want to move past the corporate workplace experience to more creative, natural, and residential environments.
A group of people in a room.
Blog

It’s Time for the Traditional Conference Room to Make Way for New Spaces

It’s time to forgo the traditional conference room and make space for more intentional, adaptable environments that are aligned with how people connect today.
A couple of women sitting in chairs.
Blog

How Summer FOMO Is Shaping the Canadian Workplace

Our latest research offers some insights into why a desire for flexibility, variety, and seasonal adaptability is influencing the workplace in Canada.
A room with a large window and a group of people in it.
Blog

Agency Is the New Workplace Amenity

By designing enough of the right spaces within the workplace, employers can create environments where employees have agency to choose the best space for their needs.
A group of people sitting at a table with computers.
Blog

Why Now Is the Time for a Workplace Reset

To keep pace with changing workforce expectations, we need to think differently about the workplace.
Interested in working with us?