Culture & Museums

From museums, to theaters, to community-based centers, we create purposeful, elevated experiences that welcome, educate, and entertain diverse audiences and resonate with museum and cultural institution clients, donors, staff, and stakeholders.
A group of people walking around a building.
Confidential Client, McKinney Texas
When we work with our clients, we aren’t preserving the past at a distance. We’re co-creating and designing institutions that are vital, inclusive, and essential to the world we’re building together.
—Bevin Savage-Yamazaki, Culture & Museums leader
INSIGHTS

Cultural institutions embrace the power of analog experiences.

In a world obsessed with convenience and spectacle, museums lean into experiences that slow us down, invite reflection, and spark conversation. By creating moments of tension and curiosity, cultural institutions reassert their most essential role: to bring people together in shared exploration of what it means to be human.

 

Museums are living archives — evolving, participatory, and alive.

No longer fixed or finished, museums evolve with the voices and contributions of their communities. Exhibitions shift and adapt weekly or monthly, in rhythm with the world around them. Visitors are co-authors, shaping the collective story in real time. In this new model, culture is created and preserved together, in the moment.

 

Cultural institutions adopt an entrepreneurial spirit.

To stay vital and resilient, cultural institutions rethink what it means to sustain culture, both financially and creatively. This means reimagining land, forging partnerships, and experimenting with new economic models that align mission with impact. Design partnerships help create new systems of stewardship where culture, community, and commerce thrive together.

Mexico City Day Zero project rendering
Design Forecast identifies the trends and design strategies that are shaping the future of the human experience and the built environment. We provide strategic advice, research, and projects from all 33 of Gensler’s practices to help clients prepare for transformational times.
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CULTURE & MUSEUMS LEADERSHIP
NEWS