La Crosse
Gensler La Crosse
PROJECTS
18 Items
Willis Tower Repositioning
Chicago, Illinois
A new base design for Willis Tower turned unused spaces into a collection of mixed-use amenities and street life that reviving the iconic building.
200 Park
San Jose, California
200 Park redefines the urban workplace with scalable, sustainable spaces, SpeedCore technology, and a focus on wellness and functionality.
1229 W Concord Place
Chicago, Illinois
As part of Sterling Bay’s effort in Chicago, 1229 W Concord plays a crucial role in the critical first phase of establishing the heart of Lincoln Yards.
American Physical Therapy Association Headquarters
Alexandria, Virginia
The new headquarters of the American Physical Therapy Association empowers employee collaboration and promotes mobility, accessibility, and sustainability.
Sixth and Guadalupe
Austin, Texas
Austin’s tallest tower offers a new mixed-use urban experience and joins multifamily, office, and luxury retail space.
Ontario Teachers’ Pension Plan
Toronto, Ontario
Ontario Teachers’ Pension Plan (OTPP) moved into its new ten-floor workplace in the heart of Toronto’s Financial District. The new workplace prioritizes wellness, sustainability, and flexibility for its employees.
Akin Gump Strauss Hauer & Feld LLP
Dallas, Texas
Akin Gump's new Dallas office design was developed to emphasize attracting and retaining the next generation of attorneys.
L'Oréal USA Hudson Yards
New York, New York
L’Oréal’s new U.S. headquarters is a “House of Brands” spread over 10 floors in Manhattan’s new Hudson Yards development. The space reflects L’Oréal’s roots...
16M
Denver, Colorado
Looking to maximize the potential of a challenging site located in Denver’s Lower Downtown (LoDo) district, the client enlisted Gensler to lead the design...
AT&T Bishop Ranch
San Ramon, California
Gensler played a significant role in contributing to a blockbuster sale-leaseback deal valued at $250 million for two million square feet of office space...
Msheireb Downtown Doha
Doha, Qatar
Gensler served as the lead consultant, design architect, and executive architect for Phases 2 and 3 of the 31-hectare Msheireb Downtown Doha development.
Goodyear
Akron, Ohio
Working closely with the Goodyear team, Gensler designed a new global headquarters and refreshed campus to signal change and spur collaboration.
Coty
New York, New York
In consolidating multiple locations into a single five-story headquarters in the Empire State Building, beauty leader Coty looked to Gensler to increase its...
Limited Brands, Inc.
New York, New York
This 400,000-square-foot workspace for Limited Brands consolidates five offices, unifying staff under the design concept of “workplace as a stage” for...
The BOMA Office Standard
In October of 2017, BOMA International will release the latest version of its Office Standard. The updates will impact the way that building measurements...
Area Analysis
Building Measurements
To assure clients accurate space data when engaging in real estate transactions, Gensler employs its building area analysis team to help identify the...
Field Surveys
The first step to achieving accurate and complete CAD drawings begins with tracking, analyzing and understanding a building’s measurements. By performing...
Griffin Capital
Multiple U.S. Locations
During the due diligence phase of a multi-property acquisition, Gensler performed a BOMA space analysis study across a portfolio totaling four million...
REGIONAL LEADERSHIP
Kenneth P. Baker
Co-Regional Managing Principal
As the Co-Regional Managing Principal of Gensler’s North Central Region, Ken Baker is considered a global expert on workplace design and planning.
Todd Heiser
Co-Regional Managing Principal
As the Co-Regional Managing Principal of the North Central Region, Todd Heiser’s career showcases more than 30 years of driving impactful, engaging experiences for clients and communities across sectors.
Mitch Luehring
Managing Director
Mitch Luehring is the Managing Director of Gensler’s La Crosse office and leads Gensler’s Building Measurements team.
NEWS & RECOGNITION
How Gensler’s AI-Powered Tool Can Guide Decisions to Advance Resilient, Sustainable Real Estate
CNBC Property Play Newsletter shared insights from Gensler Co-CEO Jordan Goldstein on how the firm utilizes a proprietary AI-powered tool that measures embodied carbon early in design to inform smarter material choices.
September 23, 2025
Fortune Features Insights From Gensler Co-CEO Jordan Goldstein on How AI Is Reshaping Design
Gensler co-CEO Jordan Goldstein shares how AI is influencing design and transforming business. He describes AI as a creative partner that helps prototype more empathetic experiences, from calming hospital visits to reducing stress in airports.
September 03, 2025
Interior Design Magazine Celebrates 60 Years of Gensler’s Impact on the Business of Design
The exclusive feature spotlights global projects across practices and interviews with leaders, including Q&As with co-CEOs Jordan Goldstein and Elizabeth Brink and co-chairs Andy Cohen and Diane Hoskins.
August 25, 2025
Gensler’s Kenneth Baker Shares Five Things You Need To Be A Highly Effective Leader
Authority Magazine interviewed Gensler Co-Regional Managing Principal Kenneth Baker about ways leaders can boost morale, communicate an optimistic vision, and design strategies that “react to the realities of shifting landscapes while maintaining alignment to your greater goals.”
July 20, 2025
Gensler Ranked #1 on Architectural Record’s Top 300 U.S. Architecture Firms of 2025
Architectural Record recognized Gensler as the #1 firm for the sixth consecutive year on its list of the Top 300 Architecture Firms in the U.S.
June 04, 2025
Gensler’s City Pulse 2025 Reveals That While Affordability Draws People to Cities, Emotional Connection Keeps Them There
Global Cities Research Leader Sofia Song noted the research provides “evidence of just how powerful pride can be” for a city’s growth and to drive long-term retention.
May 26, 2025
Fortune Featured a Talk by Gensler Co-CEO Elizabeth Brink at Fortune’s Workplace Innovation Summit 2025
She explored why the future of work is human and offered insights on how to design spaces people want to return to. Watch the discussion.
May 21, 2025
Gensler Announces Two Key Leadership Elevations in North Central Region
Meghan Webster and Todd Heiser will step into new roles in the growing region.
April 02, 2025
Gensler Ranked #1 on Interior Design’s 2025 Top 100 Giants List
Gensler was also voted the Most Admired Firm by our peers.
March 17, 2025
I+S Interviewed Gensler Co-CEOs on 2025 Design Forecast and the Future of the Built Environment
The piece explored key trends shaping the future of cities, housing, and work.
February 18, 2025
Forbes Recognized Gensler on Its 2025 List of America’s Best Large Employers
The annual ranking is based on a survey of more than 217,000 U.S. employees at companies across all industry sectors employing more than 5,000 U.S. workers.
February 12, 2025
Future Ready Leadership Hosted a Podcast With Gensler Co-CEOs Jordan Goldstein and Elizabeth Brink
Gensler’s co-CEOs discuss leadership and employee engagement for 2025, benefits of the co-CEO model, their career journeys, and how design enhances the human experience. Listen to the episode.
January 13, 2025
Officeinsight Featured Powerful Themes Shaping 2025, Including Creating Experiences Over Things
Officeinsight cited a blog by Janet Pogue McLaurin and Louis Schump, who explained the importance of immersive experiences that “engage all the senses, drawing individuals into narratives that resonate personally and leave a lasting impact.”
January 06, 2025
Gensler’s Co-CEOs Reflect on the Trends Redefining Architecture and Design in 2025
Gensler’s Co-CEOs Jordan Goldstein and Elizabeth Brink joined i+s’ podcast and shared insights on sustainability, adaptive reuse, and the future workplace, based on trends from the firm’s latest Design Forecast.
December 30, 2024
CoStar Covered Gensler’s 2025 Design Forecast and the Rise of Building Conversions Beyond Office-to-Residential
The piece features Loffler headquarters, a former Sam’s Club, as an example of how developers and designers are approaching the conversion prototype from new angles.
December 05, 2024
INSIGHTS
Insight
Building Measurement Services
Whether buying, selling, leasing, repositioning, insuring, or just tracking a portfolio, reliable square footage metrics are necessary.
Blog
Maximizing Building Portfolio Value: The Crucial Role of Lease Support Services and Up-to-Date BOMA Records
Lease support services are no longer a nice-to-have but a necessity for building owners and managers to stay ahead in the competitive real estate market.
Blog
BOMA 2024: 5 Key Changes Reshaping Office Building Measurements
Here are five improvements you need to know about the new BOMA 2024 office standard.
Blog
The Carbon Impact of a Workday
When people calculate their carbon impact, they typically consider their cars, food, clothes, and flights. But they rarely consider where they spend their day. It’s time to change that.
Blog
Designing Workplaces That Work — With Your People
When employees are involved in the planning and design process, the workspaces we create are more effective, engaging, and human.
Blog
How the Future of Work Is Influencing Workplace Design
While workplace design changes incrementally, the past few years radically transformed our expectations of an office and how we can design for what’s possible.
Research
City Pulse 2025
Gensler surveyed 33,000 people across 65 cities to uncover what makes a city magnetic — how it attracts new residents and keeps them wanting to stay.
Blog
The New Workplace Experiences That People Crave
Employees want to move past the corporate workplace experience to more creative, natural, and residential environments.
Research
Global Workplace Survey 2025
Gensler’s Global Workplace Survey 2025 reveals the importance of in-person work and insights on how workplaces can be better designed to support all forms of work for individuals and teams.
Sustainability
Resilience by Design
Our Resilience by Design Report presents solutions for transforming the built environment to achieve a net zero carbon impact across our portfolio and the design industry.
Blog
Trends to Watch Shaping the Future of Wellness
Gensler’s Wellness leaders discuss the opportunities shaping the future of wellness, from wellness real estate to inclusive design.
Blog
Why Low-Carbon, Healthy Materials Are an Imperative for the Building Industry
Gensler’s updated Product Sustainability Standards™ aim to reduce the environmental impact of the building material supply chain, while driving industry change.
Blog
The Future of Healthcare Is Anchored in Its Communities
Community health hubs will play a vital role within an integrated ecosystem of health and care.
Blog
Why Quality in Commercial Office Space Hinges on Workplace Experience
Demand is surging for premium office environments that deliver an effective workplace and a great work experience.
Blog
When It Comes to Workplace Design, Beauty Drives Performance
Beauty plays a crucial role in driving workplace performance, going beyond mere aesthetics to shape overall functionality and impact the employee experience.
Design Forecast
Design Forecast 2025
Explore Gensler’s Design Forecast 2025, a collection of the top global design trends that are shaping the future of the human experience and the built environment.
Blog
A Field Guide to Authentic Amenities
To create authentic amenities that workers truly want, designers and companies should think outside the box.
Design Your Career With Us
We grow our firm by growing our people — we invite you to search for opportunities and explore how you can reimagine the future with us.
Gensler La Crosse