Mixed Use & Retail Centers

We design amenity-rich, mixed-use destinations and retail centers that foster shared experiences and community. As vibrant social hubs, these integrated mixed-use developments can connect people and experiences and breathe new life into cities.
There’s a big reckoning for cities and for developers about providing the ‘why.’ We can work remotely, but creativity, innovation, and the exchange of ideas happen in person. That’s the why.
—J.F. Finn, Mixed Use & Retail Centers leader
INSIGHTS
MIXED USE & RETAIL CENTERS DESIGN TRENDS TO WATCH

Demand will continue for mixed-use developments that are anchored by sports and entertainment venues.

As people crave opportunities for in-person social interaction, entertainment-anchored developments with a diverse mix of spaces and amenities will be highly valued. To attract more users beyond traditional office and retail, retail centers and mixed-use developments are incorporating amenities like live music, sports, and festivals to foster shared, communal experiences.

 

Public spaces that can be programmed as community catalysts will be market differentiators.

Developers are recognizing the importance of well-programmed public spaces that can be used and activated by residents and tenants, and act as catalysts for the surrounding community. With flexible programming and thoughtful placemaking, these developments can transform a single-use development into a valuable, multipurpose community asset.

 

By aggregating diverse assets under one roof, mixed-use developments can help offset climate risk.

As climate disasters and extreme weather events put pressure on property portfolios, this is driving the need for developments designed to reduce risks and control costs, such as rising insurance rates. By aggregating diverse assets under one roof, mixed-use developments may benefit developers looking to future-proof their investments.

A group of people standing in a room with a stage and lights.
Design Forecast 2024
Design Forecast identifies the trends and design strategies that are shaping the future of the human experience and the built environment. We provide strategic advice, research, and projects from all 33 of Gensler’s practices to help clients prepare for transformational times.
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MIXED USE & RETAIL CENTERS LEADERSHIP
NEWS