DBS Social Hub

As hybrid work has reshaped how people connect, it has exposed the limits of traditional office social spaces. DBS, repeatedly recognized as Asia’s Best Bank, needed more than a conventional breakroom or lounge to bring employees together. The bank needed a communal space that would rebuild community, support well-being, and reflect its people-first culture. The challenge: create a unifying spatial concept that could anchor the company’s culture across locations while advancing sustainability and employee experience.

Gensler reimagined DBS’ workplace social spaces as a modern “family room” rooted in Asian rituals of gathering, resting, and celebrating. Four storytelling zones move employees through moments of nostalgia, rest, and renewal — each grounded in sustainability through reused and reclaimed materials. Wellness nooks and flexible communal areas foster connection and ease. Supported by a rigorous change management strategy and a scalable playbook, the DBS Social Hub is now a destination employees genuinely call their own.

The Social Hub has become DBS’ cultural anchor, drawing people back into the office with a sense of purpose and authentic connection. Its reclaimed materials and sustainability-driven approach reinforce DBS’ commitment to a regenerative future, while wellness spaces reflect the bank’s deep investment in its people. With a unified design language and clearly documented standards, the Social Hub offers a model for how thoughtfully designed social spaces can strengthen a company’s culture across an entire region.