Building Transformation & Adaptive Reuse

We partner with developers, investors, and owners to transform buildings, unlock value, and create new destinations. From office-to-residential conversions to repositioning stranded assets of all types, we leverage our in-house conversion algorithm to discover opportunities.
Total new builds will become increasingly difficult to justify. Many projects will be ‘part new build, part retained.’ This already sounds more progressive and forward-thinking — perhaps we stop calling it retrofitting and start calling it future-fitting.
—Harry Cliffe-Roberts, Building Transformation leader
INSIGHTS

Data shapes conversion investments, one neighborhood at a time.

Data-driven targeting of specific neighborhoods and corridors reshapes where conversion investment goes to achieve the right mix of housing, retail, and amenities. This demands design approaches that decode existing building conditions and tailor to context, whether light-touch upgrades, historically sensitive interventions, or deep structural reconfigurations.

 

Converting single-use buildings into mixed-use spaces builds long-term strength.

Office conversions that plan for multiple future uses — not just one — give buildings a second life and long-term value in an unpredictable market. By integrating different types of spaces, developers can reduce operational costs, diversify income streams, and create resilient ecosystems that serve both tenants and communities.

 

Policy determines the pace of conversions.

Engaged cities streamline zoning and policy, aligning codes, and offer incentives to unlock waves of viable projects. In contrast, those with rigid or contradictory regulations risk continued stagnation. Policy, financial feasibility, and civic attitude are now the foundation for any successful reuse effort.

Mexico City Day Zero project rendering
Design Forecast identifies the trends and design strategies that are shaping the future of the human experience and the built environment. We provide strategic advice, research, and projects from all 33 of Gensler’s practices to help clients prepare for transformational times.
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BUILDING TRANSFORMATION & ADAPTIVE REUSE LEADERSHIP
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