Building Transformation & Adaptive Reuse
Pearl House (160 Water Street)
The Acre
One Post Office Square
1 St. Clair West
Folio House
135 West 50th Street
The Residences at Rivermark
Frisco Public Library
Kuntai Tower Renovation
Loffler Companies
The Mart
The Gild
Franklin Tower
Esperson 17th Level Amenity Space
The Post Office
The Book Depository
Briarlake Plaza Repositioning
Bank of America Plaza Lobby Renovations
1001 Robert-Bourassa
Metro Loft 219-235 East 42nd Street Conversion
The Francis Crick Institute at 20 Triton Street
Willis Tower Repositioning
Western Market
BizFlex
110 The Queen’s Walk
10 Gresham Street
1735 N Lynn St Repositioning
Conversions+™ by Gensler Turns Stranded Offices Into Valuable Real Estate
What We’ve Learned by Assessing More Than 1,300 Potential Office-to-Residential Conversions
From Pilots to Policy: Exploring Office-to-Residential Conversions in Boston
How Office-to-Residential Conversions Could Revitalize Downtown San Francisco
Unlocking Hidden Value: How Cities and Developers Are Partnering to Turn Vacant Offices into Residential
Transforming Pier 94: A Collaborative Journey in Sustainable Design and Adaptive Reuse
How a New Vision for Flexible Co-Living Conversions Can Support Housing Affordability
San Francisco’s AI Boom Is Our Chance to Build a People-First City
Birmingham Living: The Next Chapter
Scaling Circular Design: Key Policies, Standards, and Strategies
7 Myths Dogging Efforts to Fully Electrify Buildings — Let’s Bust Them
Reimagining Haussmann: Adaptive Workplace Design in the Parisian Urban Fabric
Retrofit at Scale: A New Blueprint for Investible Urban Development
How San Francisco Can Apply Startup Culture to Unlock Housing Solutions
5 ‘Out of the Box’ Strategies for the Retail Real Estate Market
Building a New Temporary Home for Pali High
Office-to-Hotel Conversions: Resilient Opportunities for Downtown Districts
Reimagining Care in the Heart of Our Cities
Survivalist Architecture: The Age of Adapt & Reuse
Data shapes conversion investments, one neighborhood at a time.
Data-driven targeting of specific neighborhoods and corridors reshapes where conversion investment goes to achieve the right mix of housing, retail, and amenities. This demands design approaches that decode existing building conditions and tailor to context, whether light-touch upgrades, historically sensitive interventions, or deep structural reconfigurations.
Converting single-use buildings into mixed-use spaces builds long-term strength.
Office conversions that plan for multiple future uses — not just one — give buildings a second life and long-term value in an unpredictable market. By integrating different types of spaces, developers can reduce operational costs, diversify income streams, and create resilient ecosystems that serve both tenants and communities.
Policy determines the pace of conversions.
Engaged cities streamline zoning and policy, aligning codes, and offer incentives to unlock waves of viable projects. In contrast, those with rigid or contradictory regulations risk continued stagnation. Policy, financial feasibility, and civic attitude are now the foundation for any successful reuse effort.
Steven Paynter
Sheryl Schulze
Harry Cliffe-Roberts
The Gensler-Designed Pearl House Spotlighted in RentCafe Report on Chicago’s Conversion Boom
How Office-to-Residential Conversions are Reshaping Midtown Manhattan, Including Gensler’s Conversion of the Pfizer Headquarters on 42nd Street
Chicago Tribune Interviewed Gensler Hospitality Leader Lori Mukoyama About Reimagining Historic Buildings As Hotels
How NYC’s City of Yes Initiative Benefits Manhattan’s Office to Residential Conversions
BBC Spotlights Policy Shifts and Ongoing Building Conversions in Midtown Manhattan
Bloomberg CityLab Explores How Downtowns Can Lure New Crowds With a Broader Range of Housing
Gensler’s Office-to-Residential Conversion of Pearl House Honored with 2025 ULI Americas Award for Excellence
Gensler and Opportunity London Publish ‘Retrofit at Scale’ — a Definitive Guide to Unlocking Commercial Retrofit
Propmodo Highlighted a New Report on Converting Vacant Office Buildings Into Housing
New Study Offers Data-Driven Approach for Office-to-Housing Conversions
The Architect’s Newspaper Interviewed Robert Fuller and Peter Wang on Gensler’s Office-to-Residential Work
The Architect’s Newspaper Features Gensler’s Work to Convert the Former Pfizer HQ Into Housing
ULI Published Insights on the Best Candidates for Converting Office Buildings to Residential Use
Why Calgary’s Office-to-Residential Program Remains “The Standout Program in North America”
The Real Deal Profiled Gensler’s Office-to-Residential Conversions and Building Analysis Tool