Hybrid Learning in Extreme Times
Investigating the effects of remote learning on student and educator experience.
Research & Insight
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The Gensler Research Institute explores the intersection of design, business, and behavior in pursuit of solutions that improve the built environment and enhance the human experience.
Gensler Research Institute
Research is an investment in our future that empowers our global professionals to seek answers to the pressing questions facing our design teams and clients every day.
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Cultural Transformation
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Building Boomtown
Are today’s communities prepared for our rapidly growing, healthy, and savvy aging population?
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Rethinking the Binary Restroom
How can we design restrooms to be safe, comfortable, and inclusive?
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Learning Spaces: A Toolkit
Can we quantify the impact of active learning environments on student outcomes?
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A Breath of Fresh Air
Exploring opportunities to address air pollution via design and architecture.
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A High-Performance Place for Learning
Exploring the future of education via new takes on the learning environment.
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Fuel Cells Now
An Exploration of Fuel Cells as Sustainable Energy Solutions.
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An Easier Hospital
Simplifying the patient experience in healthcare environments.
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Remaking Student Living
Can we enhance student living environments to better respond to the needs of today’s students?
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The Hospital Left Behind
An investigation into the creative re-use of aging hospitals.
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Graphic Learners
An investigation of integrating graphic design into school environments to enrich educational opportunities.
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What is the Future of the Museum?
What is the future of the museum? Museums are evolving to accommodate active, individualistic, and tech‐driven new...
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The Post-Book Librarian?
How do library leaders see the future of their institutions? Librarians see a future in which their role, and the...
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Libraries are for Studying
How do students envision the present and future academic library? Students value the academic library as a bastion...
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Future of the Academic Library
Why do students really go to the library? The value of today’s academic libraries goes far beyond access to books...
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ABCs of STEM
What strategies connect students to STEM? Successful STEM environments enhance the teaching and learning process by...
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Soul-Centered Design
Can holistic design strategies improve health and healing? A “soul-centered” design approach that aligns the design...
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Toward a Wellness-Based Workplace
Does a healthy workplace improve the bottom line? An estimated 65% of a company’s health-related costs can be...
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Education Environments Index, Student Survey
Are college campuses working for students? Students spend a large portion of their time working alone. Campuses that...
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The Dynamics of Place in Higher Education
Are educators and students on the same page? Students and educators agree that education space needs to foster...
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Role of Learning Spaces: A Comparative Analysis
We partnered with seven universities to track students transitioning from classrooms to enhanced learning spaces.
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Quantifying the Impact of Design on Patient Experience
We leveraged a waiting room redesign opportunity to research areas of improvement.
Engagement & Experience
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US Workplace Survey 2020 Summer/Fall
Data from Gensler's U.S. Workplace Survey 2020 shows that U.S. workers want a hybrid work model that offers the...
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UK Workplace Survey 2020
The UK Workplace Survey 2020 explores what office employees want from their future workplace.
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U.S. Hospitality Pulse Survey 2020
Investigating how the hospitality industry can evolve to respond to the COVID-19 pandemic.
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Beyond the Senses
Creating a tool to help better incorporate sensory design into our projects.
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Enhancing the Client Experience
We investigated the top drivers in creating a positive client experience.
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Mixed-Use Experiences in Latin America
Investigating the key factors driving great public mixed-use experiences in Latin America
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Designing Intelligent Retail Places
Using spatial data and mixed-methods research to facilitate a better retail experience.
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Investigating Japan’s Unique Transportation Retail Hubs
An in-depth assessment of Japan's railway retail system to improve the user experience.
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Achieving Inclusivity in the Design Process
Exploring how we can design great experiences for users
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Understanding Airports through Social Data
Investigating opportunities to improve airport experience from user feedback.
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The Value of Customer Experience Centers
Researching the benefits of customer experience centers and how they can be most effective.
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Designing Intergenerational Communities
Building upon our BoomTown framework to understand the essential elements for multigenerational communities.
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Experience Index: Retail
An in-depth investigation into the changing retail experience and areas for improvement
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Narrative-Driven Design: Incorporating Storytelling into the Design Process
Investigating how to successfully integrate storytelling into the design process.
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Museum Experience Index℠
An investigation into designing a memorable and inclusive museum experience for a multigenerational audience.
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Introducing the Gensler Experience Index
The Gensler Experience IndexSM is the result of a multi-year research effort to identify and quantify the factors of...
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Vacation in 3G
Investigating the behavioral drivers of multi-generational travelers and examining the shifts in the hospitality...
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The Airbnb Effect
A deep dive into the history of Airbnb, its impact on the hospitality industry, and the regulations that shape its...
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#Winning the Fan Engagement Game
An investigation into sports fans’ relationships with their favorite teams.
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Experience Reigns
How does design transform the user experience, and can we measure and track its business impact?
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Making Global Business Work
Documenting strategies to improve government relations in emerging markets.
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Beyond Boutique
How can boutique hotels cater to the desires of today’s travelers?
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Experiential ROI
What makes for a positive retail experience?
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Emotional Consumerism in India
Investigating consumer relationships with multinational brands in the dynamic Indian market.
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Consumer Multiplicity in China
Understanding the connection between consumers, brands, and values in China.
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Design for Active Aging
Can design better support today’s active aging population? Today's aging population is anything but traditionally...
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Brands Go Global
Why do some brands thrive in new markets while others fall flat? An understanding of local context and an openness...
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2013 Brand Engagement Survey
Is emotional connection the key to customer engagement? Consumers actively choose brands in line with their personal...
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Resurgence of the Department Store
Can department stores compete again? Many department stores currently sit on a precipice: sales are languishing...
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Maximizing ROI for Sports Stadium Sponsorships
What strategies will keep stadiums viable? Successful stadium designs engage sponsors early, integrate tech...
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Aviation Performance Index
Which airport spaces drive positive travel experiences? The quality of restrooms, security checkpoints, and baggage...
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Trends & Their Impact on Hospitality Design
Is the hospitality industry aligned with consumer needs? Consumer expectations have shifted from a desire for more...
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Experience Index: Hospitality
This report explores research findings specific to hotels, identifying factors that matter most for guest experience...
Evolving Cities
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City Pulse Survey 2020
The Gensler Research Institute's City Pulse Survey explores how the pandemic is impacting the urban experience in...
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Mixed-Reality Futures: Integrating Augmented Reality with Transit Hubs
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Leveraging Client Networks to Inform Retail Site Recommendations
An investigation into how to help retailers streamline their site selection process.
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"Excuse Me, Robot..." The Rules of Human-Centric Space in the 21st Century
An exploration into designing space for the coexistence of humans and robots.
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Generative Design Tool for Modular Buildings
Leveraging generative design to accelerate test-fitting processes for modular buildings.
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Designing for Disassembly
Researching how the process of disassembly can implemented at scale to support industry demands and sustainable...
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The Return on Design for Repositioning Projects: A New Framework for Measuring Performance
Exploring how to quantify the market impact of our office repositioning projects.
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A Model for Ambulatory Care Clinics
We reimagined how to engage healthcare consumers to reshape care and communities.
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Hong Kong's Next Generation of Senior Living
An exploration into the adverse effects of Hong Kong's population density on senior adults
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Urban Strategies for Coastal Resilience
Addressing sea level rise and major storms threats in vulnerable cities.
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A Path Toward Net Zero Energy Buildings
Creating a roadmap for 80% reduction in predicted energy performance by 2030.
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A New Model for the Public Library
An exploration into the issues impacting the public library and how design can support its changing role in...
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The Future of USPS Real Estate
We investigated how the U.S. Postal Service can best use its existing real estate to further its mission in the...
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Investigating Downtown Neighborhood Resurgence
Analyzing what drives downtown resurgence and its surrounding areas.
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The Value Opportunities of Machine Learning Design Strategies
An exploration into applications for machine learning in architectural design.
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Real Estate and the Intelligence Economy
An exploration of how the intelligence economy will catalyze evolving roles and relationships in the real estate...
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Sustainability | Research & Insight
Impact by Design 2018 is Gensler’s third annual publication assessing the performance and resilience of our work
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Forecasting Design Shifts Under Future Vehicle Technologies
Creating a spatial prediction model to respond to shared, electric, and autonomous vehicles and their impact on the...
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The Socio-Economic Ecological Performance Index
Creating a tool to help urban planning projects address social and environmental impact without sacrificing...
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Designing Innovative Solutions for Homelessness
Creating a plan to develop and implement Permanent Supportive Housing for the homeless quickly and inexpensively.
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Autonomous Vehicles and Their Impact on Real Estate
A deep dive into the impact of the increased use of autonomous vehicles on future real estate investments...
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What's Old is New Again: Circumnavigating the Circular Economy
After conducting research using our own offices as case studies and analyzing the current client interest in the...
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Developing a Design Approach for Sub-Saharan Africa
We researched how to integrate design with local development in Sub-Saharan Africa to improve the human experience.
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Sustainability | Research & Insight
Impact by Design 2017 is Gensler’s second annual publication analyzing the sustainable performance of our work.
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Design Parameters for Urban Office-to-Residential Conversion
Building a framework for residential conversion for underperforming office buildings.
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Urban Farmification: Big Box Underground
Exploring the opportunities and realities of submerging big box retail centers to support rooftop farming.
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Why Walls Should Live
Can living walls have an impact on indoor air quality and occupant comfort?
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Navigating Olympic Tokyo
A speculative proposal for Tokyo before, during, and after the 2020 Olympics.
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The Prefab City
Exploring the potential impact of modern manufacturing techniques on construction processes.
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Hack the City
Redesigning our cities through active community engagement.
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Alignment for Impact
Aligning business, community, and design processes for maximum impact.
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Impact through Design
Investigating opportunities to mitigate climate change through design and architecture.
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3D Printing Takes Flight
Exploring opportunities at the intersection of 3D printing and UAV technology.
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Downtown Tech Boom
Learning from San Francisco’s Urban Tech Boom.
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Manhattan’s Next Hot Neighborhood
An "up-zoning" proposal to encourage building renovation and neighborhood revitalization.
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Rethinking Public Transit
Exploring the new frontiers for mass public transit
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Measuring Urban Experience
A tool for gathering qualitative data about the urban realm.
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Natural Urbanism
How can we gather and visualize data to better understand the impact of ecosystem services on our urban centers?
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The State of Parking
How do we optimize parking in today’s and tomorrow’s cities?
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Airports without Waiting?
What’s next for airport terminal design and planning? Keeping passengers moving is key for tomorrow’s...
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Curating the Right Mix
Can China create better cities? For China’s cities to grow while maintaining a sense of community, we must enrich...
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Design Premium
Can we quantify architecture’s contribution to building value? In aggregate, Class A buildings designed by...
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Revolutionizing Retail Entitlements
Can we extract value from retail entitlements? An application-based knowledge management tool streamlines retail...
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Reimagining Cities / Year 1: Redefining the Town Square
Can the town square be relevant in the 21st century? We can improve our cities by creating vibrant town squares that...
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Sustainability Trending
What can we learn from 600+ LEED scorecards? Comparative LEED data by project type and location reveals baseline...
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Mapping Environmental Factors
How can we translate climate data into actionable insights? We designed a new approach to leverage climate data and...
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High-Performance Building Envelopes
What design strategies maximize building envelope performance? Technological innovation alone will not deliver...
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Commercial Office Buildings 2020
What drives success in commercial office buildings? Office building design must evolve to support changing work...
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Open Spaces
What is the commercial value of open space? Property owners, developers, and investors are willing to pay a premium...
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Building Environment Impacts from Pending CO2 Legislation
How could CO2 legislation shift the building industry? As CO2 legislation becomes increasingly stringent, carbon is...
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Network L.A. Transit
Does Los Angeles have a public transit future? To counteract L.A.’s car identity, creative public transportation...
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Hospitality Sustainability Study
Can hotels afford to ignore sustainability? Utility costs were growing significantly faster than other operating...
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Real Estate Repositioning Strategies
We created a menu of seven key real estate repositioning solutions in New York which can be applied to most markets.
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Leveraging Dynamo to Create Dynamic Facades
Building a parametric, pattern-generating system in Dynamo to save energy and time in building facades.
Organizational Strategy
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France Workplace Survey 2020
Data from Gensler's France Workplace Survey 2020 shows that professionals in France want to spend the majority of...
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France Workplace Survey 2020 (French)
Data from Gensler's France Workplace Survey 2020 shows that professionals in France want to spend the majority of...
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Japan Workplace Survey 2020
We analyzed the Japanese workplace to address and improve workplace quality and experience.
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Augmented Change Management through Ambient Signals
A study in how to enact sustained behavior change through experiential learning.
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Listening Through the Noise
An investigation on designing for productive sound in the workplace.
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Flexible Workspace in the Post-Coworking Era: A European Perspective
Identifying key models and drivers attracting large corporations to European coworking culture.
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Evolution of Creative Learning at Work
An investigation into how organizations can trigger, promote, and sustain learning behaviors.
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The Culture of Innovation
An investigation into the cultural conditions for innovation within organizations.
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Middle East Workplace Survey 2020
An investigation into the changing nature of the Middle East workplace.
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Emotional Security in the Workplace
Investigating which relational conditions allow organizations to thrive.
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Linking Program and Asset Management
Integrating Wisp into project predesign to understand its potential impact on program management.
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Designing Effective Research Buildings
An exploration into how architecture can support collaboration and innovation in laboratory buildings.
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Germany Workplace Survey 2019
A deep dive into the changing German workplace and how they can improve productivity and satisfaction through...
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Using IoT Technology to Drive Evidence-Based Design
Using Gensler New York as a case study, we installed sensors and use mixed-methods to measure occupant and building...
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The Human Element: Work Styles & Spatial Preferences
We investigated the link between a person's learning style and their workplace preference.
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Developing an Agile Workplace Solution
Developing a framework and set of design research tools allowing us to quickly design and deliver flexible workplace...
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The Designer's Toolkit for Psychological Well-Being
Developing a toolkit to to help designers, strategists, and clients create workplace design that better promotes...
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Working Backwards from 2040: A Process to Future-Proof Solutions
We developed and piloted a methodology to help designers and clients create proactive, informed solutions for the...
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Adaptability in Life Science Design
An investigation into maximizing financial and experiential value in life sciences lab design.
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Testing the Validity of Exam Room Design
How do you arrive at an optimal exam room design?
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Tokyo’s Third Places
Exploring ways to improve work/life balance for Tokyo’s busy workforce.
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For the Love of Purpose
Understanding not-for-profit employees to uncover lessons about meaning in the workplace.
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The Evolution of Workplace in India
Investigating changes in the Indian workplace alongside its cultural, political, and economic history.
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The Future of Work
Investigating the evolution of office work, and its impact on the urban environment.
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U.S. Workplace Survey 2016
Today’s organizations value Innovation, creativity and differentiation. Our latest workplace survey looks at how...
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U.K. Workplace Survey 2016
The divide between the “haves and have nots” has grown exponentially in recent years. Can design help to resolve...
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Asia Workplace Survey 2016
As Asian companies focus on competitiveness in a global market, they must explore a new, more balanced workplace...
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Emerging Work Styles
Can individual work survive in the “collaborative” workplace? Effective focus involves managing one’s individual...
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Trading on Stress
Can better trading floor environments mitigate stress? Stressful trading environments can contribute to: poor...
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Legal Innovation Lab
How will lawyers work in the future? Law firms are ready for change, and are seeking progressive, tech-enabled...
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Exploration of Digital Collaboration
What “apps” can help us work smarter? Use of digital collaboration technology offers opportunities to improve...
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Office Building of the Future
Can existing buildings adapt to stay relevant? In established markets like the United States, the future of office...
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Change Networking
Can social media revolutionize change management? Network strategies, when aligned with critical business goals, can...
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Design Process Innovation
How can we improve the design process? We can streamline the design process, improve quality, and better communicate...
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The 2013 U.S. Workplace Survey
What factors drive workplace performance? Employees in top-performing workplaces—those that balance focus and...
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2013 U.S. Workplace Survey: Consumer Products
Are consumer products companies delivering on workplace experience? Employees report high levels of workplace...
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2013 U.S. Workplace Survey: Energy
What opportunities exist to improve the workplace for energy companies? While job satisfaction in this industry is...
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2013 U.S. Workplace Survey: Government
Can government workplaces improve in a time of budget and space constraints? Increasing employee choice and mobility...
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2013 U.S. Workplace Survey: Legal
Do lawyers work differently? Attorneys spend comparatively more time focusing than their peers in other industries...
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2013 U.S. Workplace Survey: Not-for-Profit
Is the workplace helping not-for-profit organizations achieve their mission? Less than one in four NFP employees...
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2013 U.S. Workplace Survey: Technology
What’s next for the tech workplace? Employees report higher-than-average levels of choice, satisfaction and...
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Innovation to Support CREs' Challenge
What is the future of corporate real estate? Real estate executives are hungry for success metrics that go well...
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Framework for Innovation Spaces
How does space drive innovation? Innovation relies on managed serendipity—the ability to leverage the productive...
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WPI Analytics
What signals exist within our workplace data? The ability to focus is critical to employee productivity and linked...
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Trends in the Legal Workplace
Will the legal office adapt to new working realities? Next-generation legal workplaces must align with an emerging...
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Activity Analysis
Is your work environment aligned with employee behavior? Understanding current workplace usage patterns is an...
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WPI℠ Culture + Identity Module
Does your space reflect your organization’s culture? Expressing brand and culture through workplace design is an...
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2010 Legal Workplace Survey
Do lawyers use the workplace differently? Attorneys report their private office is the prime location for focus and...
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The 2008 U.S. & U.K. Workplace Surveys
Do top-performing companies work differently? Successful companies provide workplaces that value and support all...
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WPI℠ Tool Development
Can employee data drive workplace strategy? Measuring the performance of the workplace across a variety of...
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The 2006 U.S. Workplace Survey
How does design drive business performance? High-performance work environments are an opportunity to improve...
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The 2005 U.K. Workplace Survey
Are poorly designed offices eroding productivity? Over half of UK workers don’t believe their office is designed to...
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LATAM Workplace Survey 2017
How well is the Latin American workplace supporting the region’s knowledge workers, and what are the opportunities...
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Measuring the Workplace Value Proposition
We developed three conceptual workplace design scenarios and tested them to understand how varying degrees of open...
