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Research & Insight

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The Gensler Research Institute explores the intersection of design, business, and behavior in pursuit of solutions that improve the built environment and enhance the human experience.

Cities Amid COVID-19: The Shifting Equation of Urban Life

Gensler Research Institute

Impact by Design 2020
Design Strategies for a More Resilient Future

Gensler Research Institute

Research Catalogue, Volume 2
Findings from 41 research teams across the globe

Publication

Germany Workplace Survey 2019

Gensler Research Institute

Research, Animated
Preview contents of Gensler’s Research Catalogue Vol. 2

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Gensler Research Institute

Research is an investment in our future that empowers our global professionals to seek answers to the pressing questions facing our design teams and clients every day.

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Cultural Transformation

Showing 4 of 22 | Expand
  • Hybrid Learning in Extreme Times

    Investigating the effects of remote learning on student and educator experience.

  • Building Boomtown

    Are today’s communities prepared for our rapidly growing, healthy, and savvy aging population?

  • Learning Spaces: A Toolkit

    Can we quantify the impact of active learning environments on student outcomes?

  • Rethinking the Binary Restroom

    How can we design restrooms to be safe, comfortable, and inclusive?

  • A Breath of Fresh Air

    Exploring opportunities to address air pollution via design and architecture.

  • A High-Performance Place for Learning

    Exploring the future of education via new takes on the learning environment.

  • Fuel Cells Now

    An Exploration of Fuel Cells as Sustainable Energy Solutions.

  • An Easier Hospital

    Simplifying the patient experience in healthcare environments.

  • Remaking Student Living

    Can we enhance student living environments to better respond to the needs of today’s students?

  • The Hospital Left Behind

    An investigation into the creative re-use of aging hospitals.

  • Graphic Learners

    An investigation of integrating graphic design into school environments to enrich educational opportunities.

  • What is the Future of the Museum?

    What is the future of the museum? Museums are evolving to accommodate active, individualistic, and tech‐driven new...

  • The Post-Book Librarian?

    How do library leaders see the future of their institutions? Librarians see a future in which their role, and the...

  • Libraries are for Studying

    How do students envision the present and future academic library? Students value the academic library as a bastion...

  • Future of the Academic Library

    Why do students really go to the library? The value of today’s academic libraries goes far beyond access to books...

  • ABCs of STEM

    What strategies connect students to STEM? Successful STEM environments enhance the teaching and learning process by...

  • Soul-Centered Design

    Can holistic design strategies improve health and healing? A “soul-centered” design approach that aligns the design...

  • Toward a Wellness-Based Workplace

    Does a healthy workplace improve the bottom line? An estimated 65% of a company’s health-related costs can be...

  • Education Environments Index, Student Survey

    Are college campuses working for students? Students spend a large portion of their time working alone. Campuses that...

  • The Dynamics of Place in Higher Education

    Are educators and students on the same page? Students and educators agree that education space needs to foster...

  • Role of Learning Spaces: A Comparative Analysis

    We partnered with seven universities to track students transitioning from classrooms to enhanced learning spaces.

  • Quantifying the Impact of Design on Patient Experience

    We leveraged a waiting room redesign opportunity to research areas of improvement.

Show all Cultural Transformation (22)

Engagement & Experience

Showing 4 of 31 | Expand
  • U.S. Hospitality Pulse Survey 2020

    Investigating how the hospitality industry can evolve to respond to the COVID-19 pandemic.

  • Beyond the Senses

    Creating a tool to help better incorporate sensory design into our projects.

  • Enhancing the Client Experience

    We investigated the top drivers in creating a positive client experience.

  • Mixed-Use Experiences in Latin America

    Investigating the key factors driving great public mixed-use experiences in Latin America

  • Designing Intelligent Retail Places

    Using spatial data and mixed-methods research to facilitate a better retail experience.

  • Investigating Japan’s Unique Transportation Retail Hubs

    An in-depth assessment of Japan's railway retail system to improve the user experience.

  • Achieving Inclusivity in the Design Process

    Exploring how we can design great experiences for users

  • The Value of Customer Experience Centers

    Researching the benefits of customer experience centers and how they can be most effective.

  • Understanding Airports through Social Data

    Investigating opportunities to improve airport experience from user feedback.

  • Designing Intergenerational Communities

    Building upon our BoomTown framework to understand the essential elements for multigenerational communities.

  • Experience Index: Retail

    An in-depth investigation into the changing retail experience and areas for improvement

  • Narrative-Driven Design: Incorporating Storytelling into the Design Process

    Investigating how to successfully integrate storytelling into the design process.

  • Museum Experience Index℠

    An investigation into designing a memorable and inclusive museum experience for a multigenerational audience.

  • Introducing the Gensler Experience Index

    The Gensler Experience IndexSM is the result of a multi-year research effort to identify and quantify the factors of...

  • Vacation in 3G

    Investigating the behavioral drivers of multi-generational travelers and examining the shifts in the hospitality...

  • The Airbnb Effect

    A deep dive into the history of Airbnb, its impact on the hospitality industry, and the regulations that shape its...

  • #Winning the Fan Engagement Game

    An investigation into sports fans’ relationships with their favorite teams.

  • Experience Reigns

    How does design transform the user experience, and can we measure and track its business impact?

  • Beyond Boutique

    How can boutique hotels cater to the desires of today’s travelers?

  • Making Global Business Work

    Documenting strategies to improve government relations in emerging markets.

  • Experiential ROI

    What makes for a positive retail experience?

  • Emotional Consumerism in India

    Investigating consumer relationships with multinational brands in the dynamic Indian market.

  • Consumer Multiplicity in China

    Understanding the connection between consumers, brands, and values in China.

  • Design for Active Aging

    Can design better support today’s active aging population? Today's aging population is anything but traditionally...

  • Brands Go Global

    Why do some brands thrive in new markets while others fall flat? An understanding of local context and an openness...

  • 2013 Brand Engagement Survey

    Is emotional connection the key to customer engagement? Consumers actively choose brands in line with their personal...

  • Resurgence of the Department Store

    Can department stores compete again? Many department stores currently sit on a precipice: sales are languishing...

  • Maximizing ROI for Sports Stadium Sponsorships

    What strategies will keep stadiums viable? Successful stadium designs engage sponsors early, integrate tech...

  • Aviation Performance Index

    Which airport spaces drive positive travel experiences? The quality of restrooms, security checkpoints, and baggage...

  • Trends & Their Impact on Hospitality Design

    Is the hospitality industry aligned with consumer needs? Consumer expectations have shifted from a desire for more...

  • Experience Index: Hospitality

    This report explores research findings specific to hotels, identifying factors that matter most for guest experience...

Show all Engagement & Experience (31)

Evolving Cities

Showing 4 of 55 | Expand
  • City Pulse Survey 2020

    The Gensler Research Institute's City Pulse Survey explores how the pandemic is impacting the urban experience in...

  • Leveraging Client Networks to Inform Retail Site Recommendations

    An investigation into how to help retailers streamline their site selection process.

  • The Future of USPS Real Estate: Part 2

    Reimagining the USPS mission of connecting people to evolve with an aging real estate paradigm.

  • Mixed-Reality Futures: Integrating Augmented Reality with Transit Hubs

  • "Excuse Me, Robot..." The Rules of Human-Centric Space in the 21st Century

    An exploration into designing space for the coexistence of humans and robots.

  • Generative Design Tool for Modular Buildings

    Leveraging generative design to accelerate test-fitting processes for modular buildings.

  • Designing for Disassembly

    Researching how the process of disassembly can implemented at scale to support industry demands and sustainable...

  • The Return on Design for Repositioning Projects: A New Framework for Measuring Performance

    Exploring how to quantify the market impact of our office repositioning projects.

  • A Model for Ambulatory Care Clinics

    We reimagined how to engage healthcare consumers to reshape care and communities.

  • Hong Kong's Next Generation of Senior Living

    An exploration into the adverse effects of Hong Kong's population density on senior adults

  • Urban Strategies for Coastal Resilience

    Addressing sea level rise and major storms threats in vulnerable cities.

  • A Path Toward Net Zero Energy Buildings

    Creating a roadmap for 80% reduction in predicted energy performance by 2030.

  • A New Model for the Public Library

    An exploration into the issues impacting the public library and how design can support its changing role in...

  • The Future of USPS Real Estate

    We investigated how the U.S. Postal Service can best use its existing real estate to further its mission in the...

  • Investigating Downtown Neighborhood Resurgence

    Analyzing what drives downtown resurgence and its surrounding areas.

  • Real Estate and the Intelligence Economy

    An exploration of how the intelligence economy will catalyze evolving roles and relationships in the real estate...

  • The Value Opportunities of Machine Learning Design Strategies

    An exploration into applications for machine learning in architectural design.

  • Sustainability | Research & Insight

    Impact by Design 2018 is Gensler’s third annual publication assessing the performance and resilience of our work

  • Forecasting Design Shifts Under Future Vehicle Technologies

    Creating a spatial prediction model to respond to shared, electric, and autonomous vehicles and their impact on the...

  • The Socio-Economic Ecological Performance Index

    Creating a tool to help urban planning projects address social and environmental impact without sacrificing...

  • Designing Innovative Solutions for Homelessness

    Creating a plan to develop and implement Permanent Supportive Housing for the homeless quickly and inexpensively.

  • Developing a Design Approach for Sub-Saharan Africa

    We researched how to integrate design with local development in Sub-Saharan Africa to improve the human experience.

  • Autonomous Vehicles and Their Impact on Real Estate

    A deep dive into the impact of the increased use of autonomous vehicles on future real estate investments...

  • What's Old is New Again: Circumnavigating the Circular Economy

    After conducting research using our own offices as case studies and analyzing the current client interest in the...

  • Sustainability | Research & Insight

    Impact by Design 2017 is Gensler’s second annual publication analyzing the sustainable performance of our work.

  • Design Parameters for Urban Office-to-Residential Conversion

    Building a framework for residential conversion for underperforming office buildings.

  • Urban Farmification: Big Box Underground

    Exploring the opportunities and realities of submerging big box retail centers to support rooftop farming.

  • Why Walls Should Live

    Can living walls have an impact on indoor air quality and occupant comfort?

  • Navigating Olympic Tokyo

    A speculative proposal for Tokyo before, during, and after the 2020 Olympics.

  • The Prefab City

    Exploring the potential impact of modern manufacturing techniques on construction processes.

  • 3D Printing Takes Flight

    Exploring opportunities at the intersection of 3D printing and UAV technology.

  • Hack the City

    Redesigning our cities through active community engagement.

  • Alignment for Impact

    Aligning business, community, and design processes for maximum impact.

  • Impact through Design

    Investigating opportunities to mitigate climate change through design and architecture.

  • Downtown Tech Boom

    Learning from San Francisco’s Urban Tech Boom.

  • Rethinking Public Transit

    Exploring the new frontiers for mass public transit

  • Manhattan’s Next Hot Neighborhood

    An "up-zoning" proposal to encourage building renovation and neighborhood revitalization.

  • Measuring Urban Experience

    A tool for gathering qualitative data about the urban realm.

  • Natural Urbanism

    How can we gather and visualize data to better understand the impact of ecosystem services on our urban centers?

  • The State of Parking

    How do we optimize parking in today’s and tomorrow’s cities?

  • Airports without Waiting?

    What’s next for airport terminal design and planning? Keeping passengers moving is key for tomorrow’s...

  • Curating the Right Mix

    Can China create better cities? For China’s cities to grow while maintaining a sense of community, we must enrich...

  • Design Premium

    Can we quantify architecture’s contribution to building value? In aggregate, Class A buildings designed by...

  • Revolutionizing Retail Entitlements

    Can we extract value from retail entitlements? An application-based knowledge management tool streamlines retail...

  • Reimagining Cities / Year 1: Redefining the Town Square

    Can the town square be relevant in the 21st century? We can improve our cities by creating vibrant town squares that...

  • Sustainability Trending

    What can we learn from 600+ LEED scorecards? Comparative LEED data by project type and location reveals baseline...

  • Mapping Environmental Factors

    How can we translate climate data into actionable insights? We designed a new approach to leverage climate data and...

  • High-Performance Building Envelopes

    What design strategies maximize building envelope performance? Technological innovation alone will not deliver...

  • Commercial Office Buildings 2020

    What drives success in commercial office buildings? Office building design must evolve to support changing work...

  • Open Spaces

    What is the commercial value of open space? Property owners, developers, and investors are willing to pay a premium...

  • Building Environment Impacts from Pending CO2 Legislation

    How could CO2 legislation shift the building industry? As CO2 legislation becomes increasingly stringent, carbon is...

  • Network L.A. Transit

    Does Los Angeles have a public transit future? To counteract L.A.’s car identity, creative public transportation...

  • Hospitality Sustainability Study

    Can hotels afford to ignore sustainability? Utility costs were growing significantly faster than other operating...

  • Real Estate Repositioning Strategies

    We created a menu of seven key real estate repositioning solutions in New York which can be applied to most markets.

  • Leveraging Dynamo to Create Dynamic Facades

    Building a parametric, pattern-generating system in Dynamo to save energy and time in building facades.

Show all Evolving Cities (55)

Organizational Strategy

Showing 4 of 57 | Expand
  • France Workplace Survey 2020

    Data from Gensler's France Workplace Survey 2020 shows that professionals in France want to spend the majority of...

  • France Workplace Survey 2020 (French)

    Data from Gensler's France Workplace Survey 2020 shows that professionals in France want to spend the majority of...

  • Australia Workplace Survey 2020

    Findings from Gensler's Australia Workplace Survey 2020 show that the majority of the Australian workforce wants a...

  • US Workplace Survey 2020 Summer/Fall

    Data from Gensler's U.S. Workplace Survey 2020 shows that U.S. workers want a hybrid work model that offers the...

  • UK Workplace Survey 2020

    The UK Workplace Survey 2020 explores what office employees want from their future workplace.

  • Listening Through the Noise

    An investigation on designing for productive sound in the workplace.

  • Japan Workplace Survey 2020

    We analyzed the Japanese workplace to address and improve workplace quality and experience.

  • Augmented Change Management through Ambient Signals

    A study in how to enact sustained behavior change through experiential learning.

  • Flexible Workspace in the Post-Coworking Era: A European Perspective

    Identifying key models and drivers attracting large corporations to European coworking culture.

  • Evolution of Creative Learning at Work

    An investigation into how organizations can trigger, promote, and sustain learning behaviors.

  • The Culture of Innovation

    An investigation into the cultural conditions for innovation within organizations.

  • Middle East Workplace Survey 2020

    An investigation into the changing nature of the Middle East workplace.

  • Emotional Security in the Workplace

    Investigating which relational conditions allow organizations to thrive.

  • Linking Program and Asset Management

    Integrating Wisp into project predesign to understand its potential impact on program management.

  • Designing Effective Research Buildings

    An exploration into how architecture can support collaboration and innovation in laboratory buildings.

  • Germany Workplace Survey 2019

    A deep dive into the changing German workplace and how they can improve productivity and satisfaction through...

  • Using IoT Technology to Drive Evidence-Based Design

    Using Gensler New York as a case study, we installed sensors and use mixed-methods to measure occupant and building...

  • The Human Element: Work Styles & Spatial Preferences

    We investigated the link between a person's learning style and their workplace preference.

  • Developing an Agile Workplace Solution

    Developing a framework and set of design research tools allowing us to quickly design and deliver flexible workplace...

  • The Designer's Toolkit for Psychological Well-Being

    Developing a toolkit to to help designers, strategists, and clients create workplace design that better promotes...

  • Working Backwards from 2040: A Process to Future-Proof Solutions

    We developed and piloted a methodology to help designers and clients create proactive, informed solutions for the...

  • Adaptability in Life Science Design

    An investigation into maximizing financial and experiential value in life sciences lab design.

  • Testing the Validity of Exam Room Design

    How do you arrive at an optimal exam room design?

  • Tokyo’s Third Places

    Exploring ways to improve work/life balance for Tokyo’s busy workforce.

  • For the Love of Purpose

    Understanding not-for-profit employees to uncover lessons about meaning in the workplace.

  • The Evolution of Workplace in India

    Investigating changes in the Indian workplace alongside its cultural, political, and economic history.

  • The Future of Work

    Investigating the evolution of office work, and its impact on the urban environment.

  • U.S. Workplace Survey 2016

    Today’s organizations value Innovation, creativity and differentiation. Our latest workplace survey looks at how...

  • U.K. Workplace Survey 2016

    The divide between the “haves and have nots” has grown exponentially in recent years. Can design help to resolve...

  • Asia Workplace Survey 2016

    As Asian companies focus on competitiveness in a global market, they must explore a new, more balanced workplace...

  • Emerging Work Styles

    Can individual work survive in the “collaborative” workplace? Effective focus involves managing one’s individual...

  • Trading on Stress

    Can better trading floor environments mitigate stress? Stressful trading environments can contribute to: poor...

  • Legal Innovation Lab

    How will lawyers work in the future? Law firms are ready for change, and are seeking progressive, tech-enabled...

  • Exploration of Digital Collaboration

    What “apps” can help us work smarter? Use of digital collaboration technology offers opportunities to improve...

  • Office Building of the Future

    Can existing buildings adapt to stay relevant? In established markets like the United States, the future of office...

  • Change Networking

    Can social media revolutionize change management? Network strategies, when aligned with critical business goals, can...

  • Design Process Innovation

    How can we improve the design process? We can streamline the design process, improve quality, and better communicate...

  • The 2013 U.S. Workplace Survey

    What factors drive workplace performance? Employees in top-performing workplaces—those that balance focus and...

  • 2013 U.S. Workplace Survey: Consumer Products

    Are consumer products companies delivering on workplace experience? Employees report high levels of workplace...

  • 2013 U.S. Workplace Survey: Energy

    What opportunities exist to improve the workplace for energy companies? While job satisfaction in this industry is...

  • 2013 U.S. Workplace Survey: Government

    Can government workplaces improve in a time of budget and space constraints? Increasing employee choice and mobility...

  • 2013 U.S. Workplace Survey: Legal

    Do lawyers work differently? Attorneys spend comparatively more time focusing than their peers in other industries...

  • 2013 U.S. Workplace Survey: Not-for-Profit

    Is the workplace helping not-for-profit organizations achieve their mission? Less than one in four NFP employees...

  • 2013 U.S. Workplace Survey: Technology

    What’s next for the tech workplace? Employees report higher-than-average levels of choice, satisfaction and...

  • Innovation to Support CREs' Challenge

    What is the future of corporate real estate? Real estate executives are hungry for success metrics that go well...

  • Framework for Innovation Spaces

    How does space drive innovation? Innovation relies on managed serendipity—the ability to leverage the productive...

  • WPI Analytics

    What signals exist within our workplace data? The ability to focus is critical to employee productivity and linked...

  • Trends in the Legal Workplace

    Will the legal office adapt to new working realities? Next-generation legal workplaces must align with an emerging...

  • Activity Analysis

    Is your work environment aligned with employee behavior? Understanding current workplace usage patterns is an...

  • WPI℠ Culture + Identity Module

    Does your space reflect your organization’s culture? Expressing brand and culture through workplace design is an...

  • 2010 Legal Workplace Survey

    Do lawyers use the workplace differently? Attorneys report their private office is the prime location for focus and...

  • The 2008 U.S. & U.K. Workplace Surveys

    Do top-performing companies work differently? Successful companies provide workplaces that value and support all...

  • WPI℠ Tool Development

    Can employee data drive workplace strategy? Measuring the performance of the workplace across a variety of...

  • The 2006 U.S. Workplace Survey

    How does design drive business performance? High-performance work environments are an opportunity to improve...

  • The 2005 U.K. Workplace Survey

    Are poorly designed offices eroding productivity? Over half of UK workers don’t believe their office is designed to...

  • LATAM Workplace Survey 2017

    How well is the Latin American workplace supporting the region’s knowledge workers, and what are the opportunities...

  • Measuring the Workplace Value Proposition

    We developed three conceptual workplace design scenarios and tested them to understand how varying degrees of open...

Show all Organizational Strategy (57)
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