Fuel Cells Now

An Exploration of Fuel Cells as Sustainable Energy Solutions.

An Easier Hospital

Simplifying the patient experience in healthcare environments.

A High-Performance Place for Learning

Exploring the future of education via new takes on the learning environment.

Remaking Student Living

Can we enhance student living environments to better respond to the needs of today’s students?

The Hospital Left Behind

An investigation into the creative re-use of aging hospitals.

Graphic Learners

An investigation of integrating graphic design into school environments to enrich educational opportunities.

What is the Future of the Museum?

What is the future of the museum? Museums are evolving to accommodate active, individualistic, and tech‐driven new...

The Post-Book Librarian?

How do library leaders see the future of their institutions? Librarians see a future in which their role, and the...

Libraries are for Studying

How do students envision the present and future academic library? Students value the academic library as a bastion...

Future of the Academic Library

Why do students really go to the library? The value of today’s academic libraries goes far beyond access to books...

ABCs of STEM

What strategies connect students to STEM? Successful STEM environments enhance the teaching and learning process by...

Soul-Centered Design

Can holistic design strategies improve health and healing? A “soul-centered” design approach that aligns the design...

Toward a Wellness-Based Workplace

Does a healthy workplace improve the bottom line? An estimated 65% of a company’s health-related costs can be...

Education Environments Index, Student Survey

Are college campuses working for students? Students spend a large portion of their time working alone. Campuses that...

The Dynamics of Place in Higher Education

Are educators and students on the same page? Students and educators agree that education space needs to foster...

Role of Learning Spaces: A Comparative Analysis

We partnered with seven universities to track students transitioning from classrooms to enhanced learning spaces.

Quantifying the Impact of Design on Patient Experience

We leveraged a waiting room redesign opportunity to research areas of improvement.

Enhancing the Client Experience

We investigated the top drivers in creating a positive client experience.

Designing Intelligent Retail Places

Using spatial data and mixed-methods research to facilitate a better retail experience.

Investigating Japan’s Unique Transportation Retail Hubs

An in-depth assessment of Japan's railway retail system to improve the user experience.

Achieving Inclusivity in the Design Process

Exploring how we can design great experiences for users

The Value of Customer Experience Centers

Researching the benefits of customer experience centers and how they can be most effective.

Understanding Airports through Social Data

Investigating opportunities to improve airport experience from user feedback.

Designing Intergenerational Communities

Building upon our BoomTown framework to understand the essential elements for multigenerational communities.

Experience Index: Retail

An in-depth investigation into the changing retail experience and areas for improvement

Narrative-Driven Design: Incorporating Storytelling into the Design Process

Investigating how to successfully integrate storytelling into the design process.

Museum Experience Index℠

An investigation into designing a memorable and inclusive museum experience for a multigenerational audience.

Introducing the Gensler Experience Index

The Gensler Experience IndexSM is the result of a multi-year research effort to identify and quantify the factors of...

Vacation in 3G

Investigating the behavioral drivers of multi-generational travelers and examining the shifts in the hospitality...

The Airbnb Effect

A deep dive into the history of Airbnb, its impact on the hospitality industry, and the regulations that shape its...

#Winning the Fan Engagement Game

An investigation into sports fans’ relationships with their favorite teams.

Experience Reigns

How does design transform the user experience, and can we measure and track its business impact?

Beyond Boutique

How can boutique hotels cater to the desires of today’s travelers?

Making Global Business Work

Documenting strategies to improve government relations in emerging markets.

Experiential ROI

What makes for a positive retail experience?

Emotional Consumerism in India

Investigating consumer relationships with multinational brands in the dynamic Indian market.

Consumer Multiplicity in China

Understanding the connection between consumers, brands, and values in China.

Design for Active Aging

Can design better support today’s active aging population? Today's aging population is anything but traditionally...

Brands Go Global

Why do some brands thrive in new markets while others fall flat? An understanding of local context and an openness...

2013 Brand Engagement Survey

Is emotional connection the key to customer engagement? Consumers actively choose brands in line with their personal...

Resurgence of the Department Store

Can department stores compete again? Many department stores currently sit on a precipice: sales are languishing...

Maximizing ROI for Sports Stadium Sponsorships

What strategies will keep stadiums viable? Successful stadium designs engage sponsors early, integrate tech...

Aviation Performance Index

Which airport spaces drive positive travel experiences? The quality of restrooms, security checkpoints, and baggage...

Retail Banking Trends

Do physical bank branches still hold value? As banking transactions move online, bank branches must shift their...

Trends & Their Impact on Hospitality Design

Is the hospitality industry aligned with consumer needs? Consumer expectations have shifted from a desire for more...

Experience Index: Hospitality

This report explores research findings specific to hotels, identifying factors that matter most for guest experience...

Mixed-Reality Futures: Integrating Augmented Reality with Transit Hubs

The Return on Design for Repositioning Projects: A New Framework for Measuring Performance

Exploring how to quantify the market impact of our office repositioning projects.

A Model for Ambulatory Care Clinics

We reimagined how to engage healthcare consumers to reshape care and communities.

Hong Kong's Next Generation of Senior Living

An exploration into the adverse effects of Hong Kong's population density on senior adults

A Path Toward Net Zero Energy Buildings

Creating a roadmap for 80% reduction in predicted energy performance by 2030.

Urban Strategies for Coastal Resilience

Addressing sea level rise and major storms threats in vulnerable cities.

The Future of USPS Real Estate

We investigated how the U.S. Postal Service can best use its existing real estate to further its mission in the...

Investigating Downtown Neighborhood Resurgence

Analyzing what drives downtown resurgence and its surrounding areas.

A New Model for the Public Library

An exploration into the issues impacting the public library and how design can support its changing role in...

Real Estate and the Intelligence Economy

An exploration of how the intelligence economy will catalyze evolving roles and relationships in the real estate...

The Value Opportunities of Machine Learning Design Strategies

An exploration into applications for machine learning in architectural design.

Sustainability | Research & Insight

Impact by Design 2018 is Gensler’s third annual publication assessing the performance and resilience of our work

Forecasting Design Shifts Under Future Vehicle Technologies

Creating a spatial prediction model to respond to shared, electric, and autonomous vehicles and their impact on the...

The Socio-Economic Ecological Performance Index

Creating a tool to help urban planning projects address social and environmental impact without sacrificing...

Designing Innovative Solutions for Homelessness

Creating a plan to develop and implement Permanent Supportive Housing for the homeless quickly and inexpensively.

Autonomous Vehicles and Their Impact on Real Estate

A deep dive into the impact of the increased use of autonomous vehicles on future real estate investments...

What's Old is New Again: Circumnavigating the Circular Economy

After conducting research using our own offices as case studies and analyzing the current client interest in the...

Developing a Design Approach for Sub-Saharan Africa

We researched how to integrate design with local development in Sub-Saharan Africa to improve the human experience.

Sustainability | Research & Insight

Impact by Design 2017 is Gensler’s second annual publication analyzing the sustainable performance of our work.

Design Parameters for Urban Office-to-Residential Conversion

Building a framework for residential conversion for underperforming office buildings.

Urban Farmification: Big Box Underground

Exploring the opportunities and realities of submerging big box retail centers to support rooftop farming.

Why Walls Should Live

Can living walls have an impact on indoor air quality and occupant comfort?

Navigating Olympic Tokyo

A speculative proposal for Tokyo before, during, and after the 2020 Olympics.

The Prefab City

Exploring the potential impact of modern manufacturing techniques on construction processes.

Hack the City

Redesigning our cities through active community engagement.

Alignment for Impact

Aligning business, community, and design processes for maximum impact.

Impact through Design

Investigating opportunities to mitigate climate change through design and architecture.

3D Printing Takes Flight

Exploring opportunities at the intersection of 3D printing and UAV technology.

Downtown Tech Boom

Learning from San Francisco’s Urban Tech Boom.

Manhattan’s Next Hot Neighborhood

An "up-zoning" proposal to encourage building renovation and neighborhood revitalization.

Rethinking Public Transit

Exploring the new frontiers for mass public transit

Measuring Urban Experience

A tool for gathering qualitative data about the urban realm.

Natural Urbanism

How can we gather and visualize data to better understand the impact of ecosystem services on our urban centers?

The State of Parking

How do we optimize parking in today’s and tomorrow’s cities?

Airports without Waiting?

What’s next for airport terminal design and planning? Keeping passengers moving is key for tomorrow’s...

Curating the Right Mix

Can China create better cities? For China’s cities to grow while maintaining a sense of community, we must enrich...

Design Premium

Can we quantify architecture’s contribution to building value? In aggregate, Class A buildings designed by...

Revolutionizing Retail Entitlements

Can we extract value from retail entitlements? An application-based knowledge management tool streamlines retail...

Reimagining Cities / Year 1: Redefining the Town Square

Can the town square be relevant in the 21st century? We can improve our cities by creating vibrant town squares that...

Sustainability Trending

What can we learn from 600+ LEED scorecards? Comparative LEED data by project type and location reveals baseline...

Mapping Environmental Factors

How can we translate climate data into actionable insights? We designed a new approach to leverage climate data and...

High-Performance Building Envelopes

What design strategies maximize building envelope performance? Technological innovation alone will not deliver...

Commercial Office Buildings 2020

What drives success in commercial office buildings? Office building design must evolve to support changing work...

Open Spaces

What is the commercial value of open space? Property owners, developers, and investors are willing to pay a premium...

Building Environment Impacts from Pending CO2 Legislation

How could CO2 legislation shift the building industry? As CO2 legislation becomes increasingly stringent, carbon is...

Network L.A. Transit

Does Los Angeles have a public transit future? To counteract L.A.’s car identity, creative public transportation...

Hospitality Sustainability Study

Can hotels afford to ignore sustainability? Utility costs were growing significantly faster than other operating...

Real Estate Repositioning Strategies

We created a menu of seven key real estate repositioning solutions in New York which can be applied to most markets.

Leveraging Dynamo to Create Dynamic Facades

Building a parametric, pattern-generating system in Dynamo to save energy and time in building facades.

Japan Workplace Survey 2020

We analyzed the Japanese workplace to address and improve workplace quality and experience.

Middle East Workplace Survey 2020

An investigation into the changing nature of the Middle East workplace.

Emotional Security in the Workplace

Investigating which relational conditions allow organizations to thrive.

Linking Program and Asset Management

Integrating Wisp into project predesign to understand its potential impact on program management.

Designing Effective Research Buildings

An exploration into how architecture can support collaboration and innovation in laboratory buildings.

Germany Workplace Survey 2019

A deep dive into the changing German workplace and how they can improve productivity and satisfaction through...

Using IoT Technology to Drive Evidence-Based Design

Using Gensler New York as a case study, we installed sensors and use mixed-methods to measure occupant and building...

The Human Element: Work Styles & Spatial Preferences

We investigated the link between a person's learning style and their workplace preference.

Developing an Agile Workplace Solution

Developing a framework and set of design research tools allowing us to quickly design and deliver flexible workplace...

The Designer's Toolkit for Psychological Well-Being

Developing a toolkit to to help designers, strategists, and clients create workplace design that better promotes...

Working Backwards from 2040: A Process to Future-Proof Solutions

We developed and piloted a methodology to help designers and clients create proactive, informed solutions for the...

Adaptability in Life Science Design

An investigation into maximizing financial and experiential value in life sciences lab design.

Testing the Validity of Exam Room Design

How do you arrive at an optimal exam room design?

Tokyo’s Third Places

Exploring ways to improve work/life balance for Tokyo’s busy workforce.

For the Love of Purpose

Understanding not-for-profit employees to uncover lessons about meaning in the workplace.

The Evolution of Workplace in India

Investigating changes in the Indian workplace alongside its cultural, political, and economic history.

The Future of Work

Investigating the evolution of office work, and its impact on the urban environment.

U.S. Workplace Survey 2016

Today’s organizations value Innovation, creativity and differentiation. Our latest workplace survey looks at how...

U.K. Workplace Survey 2016

The divide between the “haves and have nots” has grown exponentially in recent years. Can design help to resolve...

Asia Workplace Survey 2016

As Asian companies focus on competitiveness in a global market, they must explore a new, more balanced workplace...

Emerging Work Styles

Can individual work survive in the “collaborative” workplace? Effective focus involves managing one’s individual...

Trading on Stress

Can better trading floor environments mitigate stress? Stressful trading environments can contribute to: poor...

Legal Innovation Lab

How will lawyers work in the future? Law firms are ready for change, and are seeking progressive, tech-enabled...

Exploration of Digital Collaboration

What “apps” can help us work smarter? Use of digital collaboration technology offers opportunities to improve...

Design Process Innovation

How can we improve the design process? We can streamline the design process, improve quality, and better communicate...

Change Networking

Can social media revolutionize change management? Network strategies, when aligned with critical business goals, can...

Office Building of the Future

Can existing buildings adapt to stay relevant? In established markets like the United States, the future of office...

The 2013 U.S. Workplace Survey

What factors drive workplace performance? Employees in top-performing workplaces—those that balance focus and...

2013 U.S. Workplace Survey: Consumer Products

Are consumer products companies delivering on workplace experience? Employees report high levels of workplace...

2013 U.S. Workplace Survey: Energy

What opportunities exist to improve the workplace for energy companies? While job satisfaction in this industry is...

2013 U.S. Workplace Survey: Government

Can government workplaces improve in a time of budget and space constraints? Increasing employee choice and mobility...

2013 U.S. Workplace Survey: Legal

Do lawyers work differently? Attorneys spend comparatively more time focusing than their peers in other industries...

2013 U.S. Workplace Survey: Not-for-Profit

Is the workplace helping not-for-profit organizations achieve their mission? Less than one in four NFP employees...

2013 U.S. Workplace Survey: Technology

What’s next for the tech workplace? Employees report higher-than-average levels of choice, satisfaction and...

Innovation to Support CREs' Challenge

What is the future of corporate real estate? Real estate executives are hungry for success metrics that go well...

Framework for Innovation Spaces

How does space drive innovation? Innovation relies on managed serendipity—the ability to leverage the productive...

WPI Analytics

What signals exist within our workplace data? The ability to focus is critical to employee productivity and linked...

Trends in the Legal Workplace

Will the legal office adapt to new working realities? Next-generation legal workplaces must align with an emerging...

Activity Analysis

Is your work environment aligned with employee behavior? Understanding current workplace usage patterns is an...

WPI℠ Culture + Identity Module

Does your space reflect your organization’s culture? Expressing brand and culture through workplace design is an...

2010 Legal Workplace Survey

Do lawyers use the workplace differently? Attorneys report their private office is the prime location for focus and...

The 2008 U.S. & U.K. Workplace Surveys

Do top-performing companies work differently? Successful companies provide workplaces that value and support all...

WPI℠ Tool Development

Can employee data drive workplace strategy? Measuring the performance of the workplace across a variety of...

The 2006 U.S. Workplace Survey

How does design drive business performance? High-performance work environments are an opportunity to improve...

The 2005 U.K. Workplace Survey

Are poorly designed offices eroding productivity? Over half of UK workers don’t believe their office is designed to...

Measuring the Workplace Value Proposition

We developed three conceptual workplace design scenarios and tested them to understand how varying degrees of open...

LATAM Workplace Survey 2017

How well is the Latin American workplace supporting the region’s knowledge workers, and what are the opportunities...