We craft emotional, immersive, and memorable experiences combining cultural insights with visionary hospitality design.

Hospitality

Pushing Boundaries, Elevating Guest Experiences

Gensler designs immersive hospitality experiences that begin before arrival and resonate long after departure. Across a global portfolio spanning over 30 years, we seamlessly integrate elements across each touchpoint — going beyond designing destinations to create enduring stories.
Master Planning shapes landscapes and guest journeys that build anticipation, seamlessly flowing into Architecture that frames experiences with moments of wonder. Interior Design deepens the connection, engaging the senses and transforming spaces into lasting memories. Branding weaves it all together, creating an emotional thread that welcomes guests before they arrive and stays with them long after they leave.
 
PROJECTS
Long-stay hospitality, senior-friendly travel, and a focus on wellness are the key opportunities driving growth in the global hospitality market.
—Diane Thorsen, Hospitality leader
NEWS

Hotels deliver “intimacy at scale” with hyper-personalized details.

Hospitality operators anticipate guest needs, remember preferences, and deliver unique moments that humanize even large-scale properties. To accommodate this trend, hotel design is more flexible so operators can continually adapt service models to shifting demands.

 

Offline is the new luxury.

As digital life accelerates, people gravitate toward places that invite pause, presence, and real human connection. Hotels carve out tech-free zones, unplugged retreats, and tactile environments that celebrate imperfection and the handmade.

 

Hospitality is a platform for wellness and personal growth.

Hotel guests seek out transformation rather than relaxation, and the hospitality industry responds with curated choose-your-own-adventure experiences that support physical, emotional, and spiritual well-being. The line between hospitality and wellness is increasingly blurred.

 

Hospitality becomes the next frontier for lifestyle brands.

Hospitality is no longer just for hotel brands. Luxury houses, fitness empires, and even sports teams launch hotels, cafes, and branded residences to offer immersive branded experiences and redefine what a hotel can be.

Mexico City Day Zero project rendering
Design Forecast identifies the trends and design strategies that are shaping the future of the human experience and the built environment. We provide strategic advice, research, and projects from all 33 of Gensler’s practices to help clients prepare for transformational times.
EXPLORE
HOSPITALITY LEADERSHIP
INSIGHTS