Brand Design

How Environmental Graphics Can Inspire Culture and Creativity in the Workplace
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How Environmental Graphics Can Inspire Culture and Creativity in the Workplace

We live in a time when the creative economy reigns supreme and most organizations view “creativity” as the most valued currency. We are seeing...

Pivoting Brands: The “Tech” Label and Why Space Still Matters
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Pivoting Brands: The “Tech” Label and Why Space Still Matters

Fueled by aspirations to be associated with the digital revolution, many banks, insurance companies and even law firms are strategically identifying...

Team VHS or Beta? The Battle Over Format Standardization
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Team VHS or Beta? The Battle Over Format Standardization

Amazon Echo (Alexa) In the past, the fight for supremacy of format standardization was usually battled out between two products in a head to head...

The Set List: Be You
BLOG

The Set List: Be You

Editor’s note: this blog is the eighth in a series discussing trends and insights into the world around us. “People are looking to creating a...

The Set List: Brand Nostalgia
BLOG

The Set List: Brand Nostalgia

Editor’s note: this blog is the fifth in a series discussing trends and insights into the world around us. Think back to your childhood and to all...

What Is Your Brand Saying?
BLOG

What Is Your Brand Saying?

Jonathan Adler NYC These days, digital elements and social media touch points in brick & mortar retail environments are as essential as the interior...

2016 Design Forecast LIVE: The Future of Work
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2016 Design Forecast LIVE: The Future of Work

Etsy’s Brooklyn Headquarters, “Innovation is the core of work, and people drive innovation,” Gensler Co-CEO Diane Hoskins told participants at...

Solving the Content Conundrum
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Solving the Content Conundrum

Cadillac House. . As the retail landscape continues to evolve, brick-and-mortar stores seek to provide new experiences that will lure consumers away...

Who Defines Your Brand, Anyway?
BLOG

Who Defines Your Brand, Anyway?

Airbnb headquarters. . How do you define a brand’s value? And who, ultimately, defines it? Despite common belief, a brand's value is not determined...

Deep Engagement: Seamless, Immersive and Interactive Experiences
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Deep Engagement: Seamless, Immersive and Interactive Experiences

Image @ Flickr user Thomas Wensing If a day goes by when I don’t talk to a client about how to make interactions with their brand seamless...

Reflection: it's about ideas, not introverts
BLOG

Reflection: it's about ideas, not introverts

Gensler Costa Rica office / Andres Garcia Lachner I appreciate this GenslerOn post from my colleague Penny in Bangalore and think she's right on that...

Retail & Social Media
DIALOGUE ARTICLE

Retail & Social Media

The retail/virtual way people live is prompting a revolution in the retail experience.

Measuring Experience
DIALOGUE ARTICLE

Measuring Experience

Gensler researchers take on the challenge: quantifying the value of experiential design.

Roundtable: Living the Transitional Lifestyle
DIALOGUE ARTICLE

Roundtable: Living the Transitional Lifestyle

The embrace of iHumanity is transforming leisure’s categories, blending old and new.

2016
DESIGN FORECAST

2016

Our annual look at what’s ahead for design examines how we’ll live, work and play a decade out – in the cities of 2025.

Cool is the New Hot: Designing an Immersive Social Media Experience Offline.
BLOG

Cool is the New Hot: Designing an Immersive Social Media Experience Offline.

When Marguerite Loucas and Nicholas Cyprus, siblings and fourth-generation owners of New York restaurant Burger Heaven, approached Gensler to bring...

Climate Change
PUBLICATION

Climate Change

The design of the built environment plays a crucial role in mitigating climate change. Gensler signed the landmark Paris Pledge at COP21, to mark our...

Turning Gratitude into Great Design: How to Infuse Institutional Character into Your School’s Donor Recognition Spaces
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Turning Gratitude into Great Design: How to Infuse Institutional Character into Your School’s Donor Recognition Spaces

Dwight Englewood Hajjar STEM Center © Garrett Rowland As public funding for schools and cultural institutions grows scanter and scanter, financial...

Graphic Learners
RESEARCH

Graphic Learners

An investigation of integrating graphic design into school environments to enrich educational opportunities.

Microbrands: Think Small
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Microbrands: Think Small

Over the past 50 years, the practice of branding has undergone profound changes. From a contemporary vantage point, it’s difficult to imagine what...

YouSpace
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YouSpace

Ten years from now, if not sooner, you will expect each space that you enter to explicitly and elegantly respond to your presence in a personalized...

The Future of Chinese Retail
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The Future of Chinese Retail

China’s retail market has entered a period of maturation evidenced by bling’s fall from grace and a newfound emphasis on lifestyle, individual...

An Ode to Vinyl
DIALOGUE ARTICLE

An Ode to Vinyl

Vinyl album sales are making a strong comeback. Korean credit card company Hyundai Card has taken the notion of vinyl revival to a whole new level...

Workplace Now
DIALOGUE ARTICLE

Workplace Now

New pressures on their teams are leading organizations to offer balanced and flexible work settings that adapt to rapid change.