Brand Design

Quick Take: Beth Novitsky on Brands and the Promise of Experience
DIALOGUE ARTICLE

Quick Take: Beth Novitsky on Brands and the Promise of Experience

Today’s consumers expect easy access to anything, regardless of where they are or what time it is. We sat down with Gensler’s Beth Novitsky to talk...

Why Branding Is Critical to a City’s Success
BLOG

Why Branding Is Critical to a City’s Success

San Francisco’s Visitor Information Center. / Michael Townsend. There is something about the size and scale of a city that just feels right. Cities...

How Environmental Graphics Can Inspire Culture and Creativity in the Workplace
BLOG

How Environmental Graphics Can Inspire Culture and Creativity in the Workplace

We live in a time when the creative economy reigns supreme and most organizations view “creativity” as the most valued currency. We are seeing...

How Environmental Graphics can Inspire Culture and Creativity
IN FOCUS

How Environmental Graphics can Inspire Culture and Creativity

The big question is, once you secure outstanding talent, how do you keep the creative juices flowing and help employees feel more connected to their...

Experience Index
RESEARCH

Experience Index

The Gensler Experience IndexSM is the result of a multi-year research effort to identify and quantify the factors of design that impact the human...

2017
DESIGN FORECAST

2017

Our newest publication, Gensler Design Forecast builds on the legacy of our Annual Reports to provide an informative guide to the intersection...

Dialogue 30: The<br> Livability<br> Issue
DIALOGUE ISSUE

Dialogue 30: The
Livability
Issue

Livable cities weave community into every aspect of urban life. Learn more in the latest Dialogue.

Pivoting Brands: The “Tech” Label and Why Space Still Matters
BLOG

Pivoting Brands: The “Tech” Label and Why Space Still Matters

Fueled by aspirations to be associated with the digital revolution, many banks, insurance companies and even law firms are strategically identifying...

Team VHS or Beta? The Battle Over Format Standardization
BLOG

Team VHS or Beta? The Battle Over Format Standardization

Amazon Echo (Alexa) In the past, the fight for supremacy of format standardization was usually battled out between two products in a head to head...

The Set List: Be You
BLOG

The Set List: Be You

Editor’s note: this blog is the eighth in a series discussing trends and insights into the world around us. “People are looking to creating a unique...

What Is Your Brand Saying?
BLOG

What Is Your Brand Saying?

Jonathan Adler NYC These days, digital elements and social media touch points in brick & mortar retail environments are as essential as the interior...

Experiential ROI
RESEARCH

Experiential ROI

What makes for a positive retail experience?

2016 Design Forecast LIVE: The Future of Work
BLOG

2016 Design Forecast LIVE: The Future of Work

Etsy’s Brooklyn Headquarters, “Innovation is the core of work, and people drive innovation,” Gensler Co-CEO Diane Hoskins told participants at the...

Solving the Content Conundrum
BLOG

Solving the Content Conundrum

Cadillac House. . As the retail landscape continues to evolve, brick-and-mortar stores seek to provide new experiences that will lure consumers away...

Who Defines Your Brand, Anyway?
BLOG

Who Defines Your Brand, Anyway?

Airbnb headquarters. . How do you define a brand’s value? And who, ultimately, defines it? Despite common belief, a brand's value is not determined...

Reflection: it's about ideas, not introverts
BLOG

Reflection: it's about ideas, not introverts

Gensler Costa Rica office / Andres Garcia Lachner I appreciate this GenslerOn post from my colleague Penny in Bangalore and think she's right on that...

Dialogue 29: The Place of Leisure in the Flow of Life
DIALOGUE ISSUE

Dialogue 29: The Place of Leisure in the Flow of Life

Leisure is part of the flow of lives we improvise amid online prompts and the push and pull of real places and experiences. Issue 29 looks at how...

Measuring Experience
DIALOGUE ARTICLE

Measuring Experience

Gensler researchers take on the challenge: quantifying the value of experiential design.

Roundtable: Living the Transitional Lifestyle
DIALOGUE ARTICLE

Roundtable: Living the Transitional Lifestyle

The embrace of iHumanity is transforming leisure’s categories, blending old and new.

Climate Change
PUBLICATION

Climate Change

The design of the built environment plays a crucial role in mitigating climate change. Gensler signed the landmark Paris Pledge at COP21, to mark our...

Graphic Learners
RESEARCH

Graphic Learners

An investigation of integrating graphic design into school environments to enrich educational opportunities.

An Ode to Vinyl
DIALOGUE ARTICLE

An Ode to Vinyl

Vinyl album sales are making a strong comeback. Korean credit card company Hyundai Card has taken the notion of vinyl revival to a whole new level...

2013 Brand Engagement Survey
RESEARCH

2013 Brand Engagement Survey

Is emotional connection the key to customer engagement? Consumers actively choose brands in line with their personal values, and are willing to...