Brand Design

Here are three key drivers of change and areas of focus for brands to reset and realign with people’s needs in a changing world.

We have an opportunity to design places that are inclusive for all people that can also promote resilience and make preparedness more accessible in...

TK Elevator’s recently completed North American Complex merges experiential design with interactive spaces to achieve heightened brand awareness and...

Brands are connecting with their audience through more outspoken public stances, and they’re being rewarded with increased customer loyalty and more...

Design Forecast focuses on design strategies that will define the future of the human experience. With strategic advice, research, and projects from...

Gensler Miami’s new hybrid office eschews traditional workplace planning methods to create an office space crafted around purpose and engagement.

By manifesting a brand’s vision and values within the workplace, employees understand the company’s soul, connect with its purpose, and become its...

With the city's first LGBTQIA+ district, the city of San Jose has created a welcoming, inclusive, and affirming new place that showcases the history...

Here are three considerations for brands to tap into the power of memory to create multidimensional, multisensory experiences that leave a lasting...

As organizations prepare to reunite with employees in the workplace, they have an opportunity to realign their brands with purpose, and engage...

Brand experience drives culture, and these aspects are powerfully intertwined in the hospitality industry. Here are four major steps to becoming...

The current health crisis has added an influx of new signage to the ever-growing layer of promotional stimulation — and fatigue — many of us...

Here are four best practices for digital communications when preparing employees for their reentry to the workplace.

Here are three ways that your brand can build belonging through your community.

Fast forward to when you’re ready to take your next flight. When that day comes, what’s it going to take to make you feel safe?

Signage and wayfinding graphics can introduce healthy practices and help people feel at ease in this time of uncertainty.

We’re telling different stories today — stories of isolation, but also of newfound connection.

Creating a tool to help better incorporate sensory design into our projects.

In this time of social distancing, brands are finding new ways to authentically connect with their audiences through digital and virtual experiences.

Our long-standing partnership with City Year aims to transform educational spaces with heart for the next generation.

A city's brand originates from the people who make its neighborhoods rich with personality, values, and promises. Each of us is a brand ambassador...

Without an existing standard, properly identifying all-gender restrooms in signage and wayfinding through use of an effective symbol is crucial...

When we started thinking about our expansion space for Gensler Atlanta’s office last May, we wanted to build an environment that would continue to...

The big question is, once you secure outstanding talent, how do you keep the creative juices flowing and help employees feel more connected to their...

When it comes to space and occupancy management, an accurate floor plan can do more than just represent the physical space.

An investigation of integrating graphic design into school environments to enrich educational opportunities.