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Research & Insight
CASE STUDY
LinkedIn Omaha
LinkedIn Omaha’s future-focused headquarters uses sustainable materials and strategies at every turn to support employee and building health...
BLOG
To Further Your ESG and Carbon Commitments, Start With Signage
When looking for an impactful, actionable, and timely way to move the needle in support of environmental, social, and governance (ESG) and carbon...
CASE STUDY
Harvey B. Milk Terminal 1 Renovation
Reductions in energy, carbon, and waste impacts makes SFO’s Harvey B. Milk Terminal a sustainable benchmark for future airports.
BLOG
Murals of Joy: How Custom Murals Can Improve Well-being in the Workplace and Beyond
Inspiring and integrating, murals are much more than just colors and images splattered on an office wall — they are complex tools of design that can...
BLOG
Dual-Brand Hotel PIPs Create Design, Financial Opportunities
Hotel developers have shown interest in pursuing dual-brand Property Improvement Plans (PIPs) because they recognize the benefits of capitalizing on...
BLOG
How LinkedIn’s Omaha Headquarters Fosters Community and Equity
Designing a thoughtful brand experience that brings the right stories to life is a powerful tool in building engagement and alignment between...
BLOG
How Brands Can Amplify a Purpose-Driven Culture
We know that purpose is a key factor in building a strong culture, a driver of organizational success and employee engagement. So how can...
BLOG
Hybrid Retail: 6 Principles for Meaningful Customer Engagement
Physical retail is more essential than ever when it comes to building meaningful connections with customers, but a mindset shift is necessary as we...
BLOG
Product Design Gets Graphic:
A Story of Life Safety
Many clients want custom glass graphics, but the cost can be significant, and the process can take months. Gensler’s Product Development and Brand...
BLOG
3 Key Strategies to Build Your Brand and Culture in a Reimagined Future
Here are three key drivers of change and areas of focus for brands to reset and realign with people’s needs in a changing world.
BLOG
How Inclusive Design Supports Resilience and Climate Preparedness
We have an opportunity to design places that are inclusive for all people that can also promote resilience and make preparedness more accessible in...
BLOG
How TK Elevator’s New Headquarters Spurs Connectivity Through Experiential Design
TK Elevator’s recently completed North America Headquarters merges experiential design with interactive spaces to achieve heightened brand awareness...
INSIGHT
Design Forecast 2022: Brand Design
Brands are connecting with their audience through more outspoken public stances, and they’re being rewarded with increased customer loyalty and more...
BLOG
A Living Lab: Our Experience Designing Gensler Miami’s New Hybrid Office
Gensler Miami’s new hybrid office eschews traditional workplace planning methods to create an office space crafted around purpose and engagement.
BLOG
Why Physical Brand Experiences Are More Effective
By manifesting a brand’s vision and values within the workplace, employees understand the company’s soul, connect with its purpose, and become its...
BLOG
Creating a Destination for Pride, Diversity, and Inclusion in San Jose
With the city's first LGBTQIA+ district, the city of San Jose has created a welcoming, inclusive, and affirming new place that showcases the history...
BLOG
Building Brand Impression Through the Power of Memory and Multisensory Experiences
Here are three considerations for brands to tap into the power of memory to create multidimensional, multisensory experiences that leave a lasting...
BLOG
Employee Engagement Will Be the New Measure of a Brand’s Success
As organizations prepare to reunite with employees in the workplace, they have an opportunity to realign their brands with purpose, and engage...
BLOG
Earning That Coveted "Beloved" Status
Brand experience drives culture, and these aspects are powerfully intertwined in the hospitality industry. Here are four major steps to becoming...
BLOG
5 Insights on Creating Clear, Branded COVID-19 Signage
The current health crisis has added an influx of new signage to the ever-growing layer of promotional stimulation — and fatigue — many of us...
BLOG
Digital Communications Tips for Workplace Reentry
Here are four best practices for digital communications when preparing employees for their reentry to the workplace.
BLOG
For Brands and Employees, Purpose Now Matters More Than Ever
Here are three ways that your brand can build belonging through your community.
BLOG
Accessible Design for All in the Post-COVID Workplace
Here are some inclusive design strategies we can take to make the return to work accessible.
BLOG
It’s Time to Rethink Signage and Wayfinding for Transportation Hubs
Fast forward to when you’re ready to take your next flight. When that day comes, what’s it going to take to make you feel safe?
BLOG
Tips for Signage and Wayfinding in a Post-COVID-19 World
Signage and wayfinding graphics can introduce healthy practices and help people feel at ease in this time of uncertainty.
BLOG
Brand Experiences Must Be Human Experiences
We’re telling different stories today — stories of isolation, but also of newfound connection.
RESEARCH
Beyond the Senses
Creating a tool to help better incorporate sensory design into our projects.
BLOG
How to Build Culture
in a Virtual World
As COVID-19 causes the world to rethink the communal workplace, for businesses it’s also a philosophical and emotional assault on company culture.
BLOG
Digital and Virtual Connections Have Quickly Become a Brand’s Livelihood
In this time of social distancing, brands are finding new ways to authentically connect with their audiences through digital and virtual experiences.
BLOG
Schooling Kids in the Power of Design
Our long-standing partnership with City Year aims to transform educational spaces with heart for the next generation.
BLOG
Design Forecast Atlanta: Every City Has a Brand
A city's brand originates from the people who make its neighborhoods rich with personality, values, and promises. Each of us is a brand ambassador...
BLOG
Designing an Inclusive, Effective All-Gender Restroom Symbol
Without an existing standard, properly identifying all-gender restrooms in signage and wayfinding through use of an effective symbol is crucial...
BLOG
Gensler Atlanta's Office Expansion: A Co-Creating Environment
When we started thinking about our expansion space for Gensler Atlanta’s office last May, we wanted to build an environment that would continue to...
BLOG
How Environmental Graphics can Inspire Culture and Creativity
The big question is, once you secure outstanding talent, how do you keep the creative juices flowing and help employees feel more connected to their...
BLOG
Seven Ways Icons On Floorplans Add Value
When it comes to space and occupancy management, an accurate floor plan can do more than just represent the physical space.
RESEARCH
Graphic Learners
An investigation of integrating graphic design into school environments to enrich educational opportunities.
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