Brand Design

Why Physical Brand Experiences Are More Effective
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Why Physical Brand Experiences Are More Effective

By manifesting a brand’s vision and values within the workplace, employees understand the company’s soul, connect with its purpose, and become its...

Creating a Destination for Pride, Diversity, and Inclusion in San Jose
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Creating a Destination for Pride, Diversity, and Inclusion in San Jose

With the city's first LGBTQIA+ district, the city of San Jose has created a welcoming, inclusive, and affirming new place that showcases the history...

Building Brand Impression Through the Power of Memory and Multisensory Experiences
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Building Brand Impression Through the Power of Memory and Multisensory Experiences

Here are three considerations for brands to tap into the power of memory to create multidimensional, multisensory experiences that leave a lasting...

Brand Design: Design Strategies for 2021 and Beyond
INSIGHT

Brand Design: Design Strategies for 2021 and Beyond

Gensler’s Brand Design leaders discuss strategies for culture building, sensory design, and purposeful communications in 2021 and beyond.

Employee Engagement Will Be the New Measure of a Brand’s Success
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Employee Engagement Will Be the New Measure of a Brand’s Success

As organizations prepare to reunite with employees in the workplace, they have an opportunity to realign their brands with purpose, and engage...

Earning That Coveted "Beloved" Status
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Earning That Coveted "Beloved" Status

Brand experience drives culture, and these aspects are powerfully intertwined in the hospitality industry. Here are four major steps to becoming...

Design Forecast: Brand Design
INSIGHT

Design Forecast: Brand Design

Brands long to reconnect in person with their communities, but in the meantime, they have been celebrating diversity and charting a path forward...

2021
DESIGN FORECAST

2021

Gensler’s Design Forecast 2021 explores design strategies for a post-COVID world, offering trends, insights, and practical advice our clients and...

5 Insights on Creating Clear, Branded COVID-19 Signage
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5 Insights on Creating Clear, Branded COVID-19 Signage

The current health crisis has added an influx of new signage to the ever-growing layer of promotional stimulation — and fatigue — many of us...

Digital Communications Tips for Workplace Reentry
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Digital Communications Tips for Workplace Reentry

Here are four best practices for digital communications when preparing employees for their reentry to the workplace.

For Brands and Employees, Purpose Now Matters More Than Ever
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For Brands and Employees, Purpose Now Matters More Than Ever

Here are three ways that your brand can build belonging through your community.

Accessible Design for All in the Post-COVID Workplace
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Accessible Design for All in the Post-COVID Workplace

Here are some inclusive design strategies we can take to make the return to work accessible.

It’s Time to Rethink Signage and Wayfinding for Transportation Hubs
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It’s Time to Rethink Signage and Wayfinding for Transportation Hubs

Fast forward to when you’re ready to take your next flight. When that day comes, what’s it going to take to make you feel safe?

Tips for Signage and Wayfinding in a Post-COVID-19 World
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Tips for Signage and Wayfinding in a Post-COVID-19 World

Signage and wayfinding graphics can introduce healthy practices and help people feel at ease in this time of uncertainty.

Brand Experiences Must Be Human Experiences
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Brand Experiences Must Be Human Experiences

We’re telling different stories today — stories of isolation, but also of newfound connection.

Beyond the Senses
RESEARCH

Beyond the Senses

Creating a tool to help better incorporate sensory design into our projects.

How to Build Culture in a Virtual World
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How to Build Culture
in a Virtual World

As COVID-19 causes the world to rethink the communal workplace, for businesses it’s also a philosophical and emotional assault on company culture.

Digital and Virtual Connections Have Quickly Become a Brand’s Livelihood
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Digital and Virtual Connections Have Quickly Become a Brand’s Livelihood

In this time of social distancing, brands are finding new ways to authentically connect with their audiences through digital and virtual experiences.

Dialogue 35: TRANSFORMING THE URBAN EXPERIENCE THROUGH DESIGN
DIALOGUE ISSUE

Dialogue 35:
TRANSFORMING
THE URBAN EXPERIENCE
THROUGH DESIGN

TRANSFORMING THE URBAN EXPERIENCE THROUGH DESIGN As cities continue to grow, designers are stepping in to create experiences that connect people to...

Reimagining the Museum Experience for a Digital Era
DIALOGUE ARTICLE

Reimagining the Museum Experience for a Digital Era

The AKC Museum of the Dog combines hands-on moments with classical displays to engage visitors.

Navigating the Retail Revolution
DIALOGUE ARTICLE

Navigating the Retail Revolution

Successful brands are transforming the retail experience, despite ongoing volatility in the industry.

Schooling Kids in the Power of Design
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Schooling Kids in the Power of Design

Our long-standing partnership with City Year aims to transform educational spaces with heart for the next generation.

Design Forecast Atlanta: Every City Has a Brand
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Design Forecast Atlanta: Every City Has a Brand

A city's brand originates from the people who make its neighborhoods rich with personality, values, and promises. Each of us is a brand ambassador...

Quick Take: Beth Novitsky on Brands and the Promise of Experience
DIALOGUE ARTICLE

Quick Take: Beth Novitsky on Brands and the Promise of Experience

Today’s consumers expect easy access to anything, regardless of where they are or what time it is. We sat down with Gensler’s Beth Novitsky to talk...

Designing an Inclusive, Effective All-Gender Restroom Symbol
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Designing an Inclusive, Effective All-Gender Restroom Symbol

Without an existing standard, properly identifying all-gender restrooms in signage and wayfinding through use of an effective symbol is crucial...

Slideshow: Instagram Walls, Branded Offices, and Other Workplace Designs
DIALOGUE ARTICLE

Slideshow: Instagram Walls, Branded Offices, and Other Workplace Designs

A collection of offices that keep employees engaged with Instagram-worthy moments and eye-catching details.

Gensler Atlanta's Office Expansion: A Co-Creating Environment
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Gensler Atlanta's Office Expansion: A Co-Creating Environment

When we started thinking about our expansion space for Gensler Atlanta’s office last May, we wanted to build an environment that would continue to...

How Environmental Graphics can Inspire Culture and Creativity
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How Environmental Graphics can Inspire Culture and Creativity

The big question is, once you secure outstanding talent, how do you keep the creative juices flowing and help employees feel more connected to their...

Seven Ways Icons On Floorplans Add Value
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Seven Ways Icons On Floorplans Add Value

When it comes to space and occupancy management, an accurate floor plan can do more than just represent the physical space.

Measuring Experience
DIALOGUE ARTICLE

Measuring Experience

Gensler researchers take on the challenge of quantifying the value of experiential design.

Graphic Learners
RESEARCH

Graphic Learners

An investigation of integrating graphic design into school environments to enrich educational opportunities.