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Brand Design

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3 Key Strategies to Build Your Brand and Culture in a Reimagined Future

BLOG

3 Key Strategies to Build Your Brand and Culture in a Reimagined Future

Here are three key drivers of change and areas of focus for brands to reset and realign with people’s needs in a changing world.

How Inclusive Design Supports Resilience and Climate Preparedness

BLOG

How Inclusive Design Supports Resilience and Climate Preparedness

We have an opportunity to design places that are inclusive for all people that can also promote resilience and make preparedness more accessible in...

How TK Elevator’s New Headquarters Spurs Connectivity Through Experiential Design

BLOG

How TK Elevator’s New Headquarters Spurs Connectivity Through Experiential Design

TK Elevator’s recently completed North American Complex merges experiential design with interactive spaces to achieve heightened brand awareness and...

Design Forecast 2022: Brand Design

INSIGHT

Design Forecast 2022: Brand Design

Brands are connecting with their audience through more outspoken public stances, and they’re being rewarded with increased customer loyalty and more...

2022

DESIGN FORECAST

2022

Design Forecast focuses on design strategies that will define the future of the human experience. With strategic advice, research, and projects from...

A Living Lab: Our Experience Designing Gensler Miami’s New Hybrid Office

BLOG

A Living Lab: Our Experience Designing Gensler Miami’s New Hybrid Office

Gensler Miami’s new hybrid office eschews traditional workplace planning methods to create an office space crafted around purpose and engagement.

Why Physical Brand Experiences Are More Effective

BLOG

Why Physical Brand Experiences Are More Effective

By manifesting a brand’s vision and values within the workplace, employees understand the company’s soul, connect with its purpose, and become its...

Creating a Destination for Pride, Diversity, and Inclusion in San Jose

BLOG

Creating a Destination for Pride, Diversity, and Inclusion in San Jose

With the city's first LGBTQIA+ district, the city of San Jose has created a welcoming, inclusive, and affirming new place that showcases the history...

Building Brand Impression Through the Power of Memory and Multisensory Experiences

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Building Brand Impression Through the Power of Memory and Multisensory Experiences

Here are three considerations for brands to tap into the power of memory to create multidimensional, multisensory experiences that leave a lasting...

Employee Engagement Will Be the New Measure of a Brand’s Success

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Employee Engagement Will Be the New Measure of a Brand’s Success

As organizations prepare to reunite with employees in the workplace, they have an opportunity to realign their brands with purpose, and engage...

Earning That Coveted "Beloved" Status

BLOG

Earning That Coveted "Beloved" Status

Brand experience drives culture, and these aspects are powerfully intertwined in the hospitality industry. Here are four major steps to becoming...

5 Insights on Creating Clear, Branded COVID-19 Signage

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5 Insights on Creating Clear, Branded COVID-19 Signage

The current health crisis has added an influx of new signage to the ever-growing layer of promotional stimulation — and fatigue — many of us...

Digital Communications Tips for Workplace Reentry

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Digital Communications Tips for Workplace Reentry

Here are four best practices for digital communications when preparing employees for their reentry to the workplace.

For Brands and Employees, Purpose Now Matters More Than Ever

BLOG

For Brands and Employees, Purpose Now Matters More Than Ever

Here are three ways that your brand can build belonging through your community.

Accessible Design for All in the Post-COVID Workplace

BLOG

Accessible Design for All in the Post-COVID Workplace

Here are some inclusive design strategies we can take to make the return to work accessible.

It’s Time to Rethink Signage and Wayfinding for Transportation Hubs

BLOG

It’s Time to Rethink Signage and Wayfinding for Transportation Hubs

Fast forward to when you’re ready to take your next flight. When that day comes, what’s it going to take to make you feel safe?

Tips for Signage and Wayfinding in a Post-COVID-19 World

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Tips for Signage and Wayfinding in a Post-COVID-19 World

Signage and wayfinding graphics can introduce healthy practices and help people feel at ease in this time of uncertainty.

Brand Experiences Must Be Human Experiences

BLOG

Brand Experiences Must Be Human Experiences

We’re telling different stories today — stories of isolation, but also of newfound connection.

Beyond the Senses

RESEARCH

Beyond the Senses

Creating a tool to help better incorporate sensory design into our projects.

How to Build Culture in a Virtual World

BLOG

How to Build Culture
in a Virtual World

As COVID-19 causes the world to rethink the communal workplace, for businesses it’s also a philosophical and emotional assault on company culture.

Digital and Virtual Connections Have Quickly Become a Brand’s Livelihood

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Digital and Virtual Connections Have Quickly Become a Brand’s Livelihood

In this time of social distancing, brands are finding new ways to authentically connect with their audiences through digital and virtual experiences.

Schooling Kids in the Power of Design

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Schooling Kids in the Power of Design

Our long-standing partnership with City Year aims to transform educational spaces with heart for the next generation.

Design Forecast Atlanta: Every City Has a Brand

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Design Forecast Atlanta: Every City Has a Brand

A city's brand originates from the people who make its neighborhoods rich with personality, values, and promises. Each of us is a brand ambassador...

Designing an Inclusive, Effective All-Gender Restroom Symbol

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Designing an Inclusive, Effective All-Gender Restroom Symbol

Without an existing standard, properly identifying all-gender restrooms in signage and wayfinding through use of an effective symbol is crucial...

Gensler Atlanta's Office Expansion: A Co-Creating Environment

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Gensler Atlanta's Office Expansion: A Co-Creating Environment

When we started thinking about our expansion space for Gensler Atlanta’s office last May, we wanted to build an environment that would continue to...

How Environmental Graphics can Inspire Culture and Creativity

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How Environmental Graphics can Inspire Culture and Creativity

The big question is, once you secure outstanding talent, how do you keep the creative juices flowing and help employees feel more connected to their...

Seven Ways Icons On Floorplans Add Value

BLOG

Seven Ways Icons On Floorplans Add Value

When it comes to space and occupancy management, an accurate floor plan can do more than just represent the physical space.

Graphic Learners

RESEARCH

Graphic Learners

An investigation of integrating graphic design into school environments to enrich educational opportunities.
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