Brand Design

Quick Take: Beth Novitsky on Brands and the Promise of Experience
DIALOGUE ARTICLE

Quick Take: Beth Novitsky on Brands and the Promise of Experience

Today’s consumers expect easy access to anything, regardless of where they are or what time it is. We sat down with Gensler’s Beth Novitsky to talk...

How Environmental Graphics can Inspire Culture and Creativity
BLOG

How Environmental Graphics can Inspire Culture and Creativity

The big question is, once you secure outstanding talent, how do you keep the creative juices flowing and help employees feel more connected to their...

Experience Index
RESEARCH

Experience Index

The Gensler Experience IndexSM is the result of a multi-year research effort to identify and quantify the factors of design that impact the human...

2017
DESIGN FORECAST

2017

Our newest publication, Gensler Design Forecast builds on the legacy of our Annual Reports to provide an informative guide to the intersection...

Dialogue 30: The<br> Livability<br> Issue
DIALOGUE ISSUE

Dialogue 30: The
Livability
Issue

Livable cities weave community into every aspect of urban life. Learn more in the latest Dialogue.

Experiential ROI
RESEARCH

Experiential ROI

What makes for a positive retail experience?

Dialogue 29: The Place of Leisure in the Flow of Life
DIALOGUE ISSUE

Dialogue 29: The Place of Leisure in the Flow of Life

Leisure is part of the flow of lives we improvise amid online prompts and the push and pull of real places and experiences. Issue 29 looks at how...

Measuring Experience
DIALOGUE ARTICLE

Measuring Experience

Gensler researchers take on the challenge: quantifying the value of experiential design.

Roundtable: Living the Transitional Lifestyle
DIALOGUE ARTICLE

Roundtable: Living the Transitional Lifestyle

The embrace of iHumanity is transforming leisure’s categories, blending old and new.

Climate Change
PUBLICATION

Climate Change

The design of the built environment plays a crucial role in mitigating climate change. Gensler signed the landmark Paris Pledge at COP21, to mark our...

Graphic Learners
RESEARCH

Graphic Learners

An investigation of integrating graphic design into school environments to enrich educational opportunities.

An Ode to Vinyl
DIALOGUE ARTICLE

An Ode to Vinyl

Vinyl album sales are making a strong comeback. Korean credit card company Hyundai Card has taken the notion of vinyl revival to a whole new level...

2013 Brand Engagement Survey
RESEARCH

2013 Brand Engagement Survey

Is emotional connection the key to customer engagement? Consumers actively choose brands in line with their personal values, and are willing to...