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Caoba Legal: Brand Design

Caoba Legal approached Gensler to design a visual identity to project the brand as a contemporary, sophisticated law firm and attract clients and emerging talent. The name Caoba, which is inspired by a Caoba tree, reflects the firm’s new identity while representing the office’s expanding practice areas and durability over time. In hand with the established brand, Gensler developed collateral communication materials, a new website, and a company video. Gensler applied a unique visual language into the new work environment using texture, color, and materiality throughout brand engagement points — from private offices to common areas, including hallways and a coffee bar.

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