MIT’s Atlas Center accommodates services from tech support to HR. For many students, faculty, and staff, the center is their first impression of MIT. The university enlisted Gensler to create a space that engages visitors and tells the MIT story. The project transformed community access to university services by consolidating inconvenient, cross-campus locations into a single building. Gensler helped MIT streamline their workflow and employed new technologies like virtual queuing to eliminate lines. A low-tech interactive community wall displays student and staff well wishes from across the globe next to an interactive digital 3D campus map, underscoring MIT’s hands-on learning approach and its mission to reach local and global communities. The result is a seamless experience that is aligned with MIT’s brand.