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Stryker Endoscopy Branding & Environmental Graphic Design

San Jose, California

Stryker, a Fortune 500 medical technologies company, wanted a West Coast Client Experience Center with a Silicon Valley feel to showcase their newest medical devices to potential customers. Celebrating the company’s early entrepreneurial spirit and forward-thinking approach to creating revolutionary products, Gensler designed informative graphics and displays for the space while honoring the company’s distinct brand. Wall graphics, a local map, history timeline, and product innovation display represent the company’s bold, innovative spirit.  A product display for the company’s endoscopic cameras includes a number of cameras leading to the most recent developments, illustrating how the products impact the medical device market.

Expertise