Von Karman Creative Campus: Brand Design

Irvine, California

Set to open in the first quarter of 2018, The Von Karman Creative Campus (VKCC) is a 24-acre, nine-building office community in the heart of Irvine, California, that offers tenants of all sizes access to an array of amenities. The client, Equity Office, came to Gensler looking for a way to disrupt the local real estate scene and create a distinctive identity to target the next generation of business owners, while repositioning the existing site to appeal to the local real estate community. Gensler developed a video and accompanying website that was launched along with a double full-spread advertisement in a local business journal to spark interest and hint at the improvements to come.