What are the key factors that drive great public mixed-use experiences in Latin America?
Research Project Name
Mixed-Use Experiences in Latin America
What We Did
We conducted an ethnographic study — with three projects in Costa Rica, Colombia, and Mexico as case studies — to identify the key factors that make great public mixed-use experiences in Latin America. We collected insights from 108 respondents across the three locations, and analyzed the data using Gensler’s Experience IndexSM framework as a guide. Our analysis focused on identifying what are the key experience factors behind these places in order to provide opportunities for mixed-use properties to redefine how visitors engage their spaces.
Maria Paula Saenz, Bea de Paz, Natalia Martinez, Fabiola Sanchez, Daniel Alvarado, Ximena Diaz, Sebastian Arenas, Paulina Lenis