Envisioned as a state-of-the-art sports and entertainment facility, the new Farmers Field will be used both as a stadium and as a massive exhibition hall. AEG selected Gensler to complete the preliminary design of the privately financed, 72,000-seat venue — expandable to 76,500 seats for special events. Conceived as an integrated component of the Los Angeles Convention Center, Farmers Field will house 1,700,000 gross square feet and will feature a retractable roof to adapt to varying uses.
The state-of-the-art sports and entertainment center is proposed to seat 72,000 fans under a retractable roof, while connecting thousands more in the downtown district where the stadium will reside. By committing early to the facility’s title sponsorship, Farmers Insurance gained the opportunity to collaborate with the design team in integrating its brand within the venue.