Media

We partner with media industry clients to create compelling, purpose-built media workplaces, studios, newsrooms, and campuses. These projects empower our clients to attract creative talent, embrace change, and foster connected cultures.
A large building with a glass front.
Hollywood Park, , Inglewood, CA
Mergers and consolidations heighten the need for media headquarters to connect people. You’re constantly bringing in new cultures, teams, and businesses, and the workplace needs to flex and embrace them.
—Johnathan Sandler, Media leader
INSIGHTS

Next-gen media hubs become dynamic anchors for mixed-use districts.

Media companies transform sound stages into multifunctional assets that support film and broadcast production, as well as traveling shows, branded activations, and large-scale sporting or entertainment events. With this flexible public-facing approach, these modular, collaborative environments are dynamic anchors for mixed-use districts.

 

Media companies extend into immersive, real-world entertainment spaces.

Media companies like Netflix advance branded physical venues that offer fully immersive experiences, blending themed food, entertainment, and interactive environments. These permanent venues deepen fan engagement and brand loyalty while meeting growing expectations for multidimensional storytelling environments.

 

Non-media brands become media creators.

Financial institutions, consumer brands, sports teams, and even real estate companies produce their own content — not just sponsor it. As a result, non-media brands invest in content creation studios with natural light, aesthetic backdrops, plug-and-play tech, and spaces that feel like lifestyle hubs.

A group of people walking around a building with a large courtyard.
Design Forecast identifies the trends and design strategies shaping the future of the built environment. With strategic advice, research, and projects from all 33 of Gensler’s practice areas, we help clients elevate the human experience in cities around the world.
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MEDIA LEADERSHIP
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