Consumer Goods
We design branded workplaces for consumer goods companies that foster pride and connection for employees and visitors, drive compelling brand stories, and cultivate the innovation required to succeed in a changing world.
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The business environment is changing fast for consumer goods companies, forcing them to adapt to continuous shifts in their workplace and R&D spaces. The ability to be agile and accommodate such changes without additional investment and disruption is essential.
—Juana Vasquez, Consumer Goods leader
27 Items
Confidential Technology and Entertainment Client
Berlin, Germany
This client enlisted Gensler to elevate their Berlin workplace with a dynamic new design to capture the distinct identity and innovative spirit of the team.
L’Oréal Gateway London HQ
London, United Kingdom
L’Oréal’s new London HQ at Gateway Central stands as an industry-leading workplace ecosystem that brings all the cosmetics company’s 36 international brands and 1000+ employees together under one roof.
Neiman Marcus Group Dallas Hub
Dallas, Texas
Cultivating a culture of creativity, inspiration, and growth, Neiman Marcus demonstrates a new way to work.
Under Armour Global Headquarters
Baltimore, Maryland
Under Armour’s new global headquarters building in Baltimore’s Port Covington reaffirms the company’s long-term resilience commitment in a building, constructed almost entirely of mass timber.
7-Eleven Global Solution Centre
Bengaluru, Karnataka, India
7-Eleven’s Global Solution Centre is a visually striking, avant-garde workspace designed to attract top talent and reinforce brand recall through innovative digital elements and brand typology.
Henkel
Paris, France
Gensler transformed Paris’ iconic Metal 57 building into a state-of-the-art office space that embodies Henkel’s commitment to driving meaningful change.
Mercedes-Benz R&D Center Shanghai
Shanghai, China
Gensler was selected to design Mercedes-Benz’s global Digital R&D Center in Shanghai with both a workplace and a workshop.
MARUWA Seto Factory
Seto, Aichi, Japan
As a global leader in ceramic materials for electronics, MARUWA partnered with Gensler to transform their Seto, Japan factory into a cutting-edge global hub, revitalizing a site once known for illegal dumping.
United Airlines Amenity Hub
Chicago, Illinois
The United Airlines Amenity Hub at Willis Tower creates a place for employees to be social, collaborative, and inspired.
Sunbelt Rentals
Fort Mill, South Carolina
Sunbelt Rentals’ Support Office at Innovation Point transforms a building originally designed for another company into a modern workspace that feels authentic.
Bialek Office / Showroom
Rockville, Maryland
As pioneers of tomorrow’s workplace, Bialek’s new office and showroom cultivates a culture of caring while showcasing a breadth of product and possibilities.
Acre Showroom
Minneapolis, Minnesota
After 60 years, Acre (formerly General Office Products) in Minneapolis was ready for an energetic and approachable working showroom with evolving flexibility.
HWS-Haworth Customer Experience Centre
Shanghai, China
Designed by Gensler, the HWS-Haworth Customer Experience Centre by The HWS Group is redefining brand showroom through a human-centric design.
Lixil Headquarters
Piscataway, New Jersey
When Lixil embarked on designing its new U.S. headquarters with Gensler, the residential consumer goods company sought to create a workplace that would enhance brand engagement by showcasing its products front and center.
DIRTT Showroom Dallas
Plano, Texas
The design vision for DIRTT’s Dallas showroom harnesses the character of the Texas landscape in order to cultivate a variety of vibrant encounters that connect employees, partners, and clients to the company.
PUMA North America Headquarters
Somerville, Massachusetts
Located in the heart of Somerville’s Assembly Square, PUMA’s new North American headquarters features 150,000 square feet of flexible office space that unites the company’s Boston and Westford offices under one roof.
Shiseido
Tokyo, Japan
Shiseido’s transformed headquarters embodies the global beauty company’s new vision — Work x Life x Beauty — by creating an immersive workplace where people can experience the Shiseido DNA.
pladis HQ
London, United Kingdom
Leading confectionery brand pladis partnered with Gensler to design a new London HQ that celebrates the joy of making, baking, and sharing through a carefully crafted workspace designed to help employees return to the office.
Accent Decor
Atlanta, Georgia
Just as the right vessel helps a plant flourish, the right space helps people do the same. Accent Decor, a company that sources and designs vases, planters, and accessories, worked with Gensler to create its new studio using this same approach.
Confidential Consumer Goods Company
Paris, France
The design is a result of a cohesive effort with the local and global clients, with change management and innovation working side by side to deliver new possibilities for the company while setting an industry precedent for progressive new ways of working. One of the primary design drivers sought to make the space work harder and offer the agility needed to support the client’s business needs, by moving to desk sharing and new ways of working that would allow them to be more open and collaborative.
Inspire Brands
Atlanta, Georgia
The new Inspire Brands Atlanta Support Center embraces the concept of a multi-brand company and embeds the company's purpose, vision, and behaviors into the...
The Coca-Cola Company Central Reception Building Brand Design
Atlanta, Georgia
The Coca-Cola Company’s Central Reception Building offers visitors to its headquarters a first taste of the brand’s historic legacy and vision for the future.
Spin Master
Toronto, Ontario
The Canadian children’s entertainment company Spin Master partnered with Gensler Toronto to create a refined, creative workspace for its entertainment division.
Cummins Beijing Headquarters
Beijing, China
To align with changes to its global office model, Cummins partnered with Gensler to design its Beijing office in LSH Center, Tower B.
Gold Coast Beverage Headquarters
Pompano Beach, Florida
The renovation of Gold Coast Beverage’s headquarters in Pompano Beach encompassed 15 acres of site work, customer arrival and parking areas, and a new 40,000-sq.-ft. office building attached to an existing 450,000-sq.-ft. warehouse.
Knoll Chicago Showroom
Chicago, Illinois
Knoll at Fulton Market, designed by Gensler, is a transformative, hospitality-forward space that echoes the vitality of its reimagined urban neighborhood and sets the stage for Knoll’s “new lifestyle meets work perspective.”
Campari Group North American Headquarters
New York, New York
Relocating its North American headquarters from San Francisco to New York City, Campari Group enlisted Gensler to create an inspirational workplace in the heart of Midtown Manhattan.
INSIGHTS
Blog
Debunking 3 Myths About Generational Differences in the Workplace
As generational differences narrow, organizations should focus their workplace strategies across the entire talent spectrum
Blog
The New Club Workplace: More Than an Amenity
The next generation of tenants wants an experience-driven, unconventional shared amenity space, prompting landlords to rethink their offerings.
Blog
The New Workplace Experiences That People Crave
Employees want to move past the corporate workplace experience to more creative, natural, and residential environments.
Blog
It’s Time for the Traditional Conference Room to Make Way for New Spaces
It’s time to forgo the traditional conference room and make space for more intentional, adaptable environments that are aligned with how people connect today.
Blog
How Summer FOMO Is Shaping the Canadian Workplace
Our latest research offers some insights into why a desire for flexibility, variety, and seasonal adaptability is influencing the workplace in Canada.
Blog
Agency Is the New Workplace Amenity
By designing enough of the right spaces within the workplace, employers can create environments where employees have agency to choose the best space for their needs.
Blog
Why Now Is the Time for a Workplace Reset
To keep pace with changing workforce expectations, we need to think differently about the workplace.
Research
Global Workplace Survey 2025
Gensler’s Global Workplace Survey 2025 reveals the importance of in-person work and insights on how workplaces can be better designed to support all forms of work for individuals and teams.
Blog
What’s Next for the Workplaces of San Francisco?
As the city’s office market navigates recovery, landlords, building owners, and employers must consider the varying needs of future real estate vs. the status quo.
Blog
The Next Big Generation at Work May Not Be Who You Think
Historically, the fastest growing age group in the U.S. workforce has always been the upcoming generation. But not anymore.
Blog
Repopulating the Workplace: Why Collaboration Space Is in Danger
Despite their value, collaboration spaces are often the first to go when companies are looking for ways to repopulate the workplace.
Blog
What Are Corporate Real Estate Executives Planning for 2025?
A look at what office space portfolio modifications and space allocation strategies CRE leaders are anticipating and planning for the year ahead.
Research
Shared Futures: Corporate Real Estate Executives’ Strategies for 2025
This report combines various sources of data and findings to provide a forward-thinking perspective on CRE professionals’ expectations, priorities, and planned actions as the industry adapts to evolving workforce needs.
Blog
Why Quality in Commercial Office Space Hinges on Workplace Experience
Demand is surging for premium office environments that deliver an effective workplace and a great work experience.
Blog
When It Comes to Workplace Design, Beauty Drives Performance
Beauty plays a crucial role in driving workplace performance, going beyond mere aesthetics to shape overall functionality and impact the employee experience.
Trends in Consumer Goods
Multi-brand consumer goods companies seek out flexible workplaces.
The ability to expand and contract as needed to accommodate unique cultures among brands without reconfiguring the entire workplace will appeal to a growing number of organizations.
Brands put R&D on display to showcase their innovation.
By making labs and innovation hubs more transparent and visible within the workplace, businesses will foster collaboration, drive innovation, and showcase products in various stages of development for clients.
Sustainable design principles become a key part of the consumer goods workplace.
As consumers become increasingly aware of the social and environmental impact of their purchases, they are seeking consumer goods brands that can showcase commitments in workspaces and distribution centers.
CONSUMER GOODS LEADERSHIP
Jay Koback
Consumer Goods Leader, Design Director
Jay Koback is a Design Director and Global Consumer Goods Leader based in Gensler’s Minneapolis office.
Juana Vasquez-Armstrong
Consumer Goods Leader, Design Director
Widely recognized as a highly collaborative and strategic design leader, Juana Vasquez-Armstrong brings her clients’ visions to life through the creation of purpose-driven spaces.
Chris VanderWeyden
Senior Sustainability Specialist
Chris VanderWeyden is a Senior Sustainability Specialist at Gensler.
NEWS
In The Media
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Music Inc. Online
Music Inc. Online Spotlighted Yamaha’s Transformed Corporate Campus in Buena Park
Designed in collaboration with Gensler, the campus draws inspiration from music and features a headquarters with a light-filled lobby and workspace, warehouse, outdoor “jam” space, walking paths, and amenities.
April 27, 2025
In The Media
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Interior Design
Interior Design Featured Gensler’s Award-Winning Design of Neiman Marcus Group’s Headquarters
“Autonomy and choice rule” at the expansive new space in Dallas, which includes a 70/30 ratio of collaboration-oriented areas to individual workspaces.
January 17, 2025
In The Media
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Inc.com
What Leaders Should Consider As They Redesign Their Offices for the New Era of Work
Inc.com interviewed Workplace Research Director Janet Pogue McLaurin about considerations for the future of office design, including dividing the workplace into “neighborhoods” to support different types of work.
November 09, 2023
In The Media
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Crain’s Chicago Business
The United Airlines Amenity Hub is Named One of the Coolest Chicago Offices for 2023
Crain’s Chicago Business featured the Gensler-designed United Airlines Amenity Hub at Willis Tower in its annual list of the coolest offices in Chicago for 2023.
June 05, 2023
In The Media
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Business Insider
Business Insider Features New Gensler-Designed Workplaces in a Roundup of the Coolest Offices in North America
T-Mobile’s Bellevue headquarters offers outdoor spaces and amenities while Pinterest’s Toronto office evokes the experience of glamping and includes a speakeasy-style meeting room.
March 27, 2023
In The Media
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ThisWeekinFM
ThisWeekinFM Highlights 10 Trends That Will Change the Built Environment From Gensler’s Design Forecast 2023
From the office as destination to mobility to decarbonization and more, here are 10 trends and design strategies that are changing the built environment.
February 16, 2023
In The Media
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Bloomberg
How Companies Are Reimagining Spaces to Support More Social Interaction Among Colleagues
Gensler co-CEO Diane Hoskins explains why organizations are prioritizing amenities that support social interaction — like Wi-Fi-enabled terraces, coffee bars, and pool tables.
October 25, 2022
In The Media
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Interior Design
Gensler’s Design of TikTok’s New Office in New York “Captures the Soul of the City”
Interior Design interviewed Design Director Chris Mitchell about how the new workplace reflects the energy of its Times Square location.
October 05, 2022
In The Media
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Business of Fashion
Business of Fashion Explores What Makes a Great Fashion Office
Gensler is working with Neiman Marcus to dream up its new Dallas “hub,” which will feature an atrium and conference centre for events.
August 17, 2022
In The Media
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Forbes
Transforming the Office into an Experience Multiplier
Gensler co-CEO Andy Cohen shares how leaders can make their office “a destination rather than an obligation for workers who crave authentic engagement and interaction.”
May 17, 2022
In The Media
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Office Snapshots
Pladis Global Offices Showcases a Vision to Bring ‘Happiness to the World With Every Bite’
Office Snapshots spotlighted the confectionary brand's global offices in London, designed by Gensler.
January 24, 2022
Recognition
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AIA Japan
AIA Japan Awards
Shiseido Global Vision Center was recognized as a 2021 winner for the Interior Architecture category.
December 16, 2021
Recognition
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Interior Design
Best of Year Awards 2021 Finalist
Shiseido Global Vision Center was recognized as a finalist for the Large Corporate Office category and Corporate Cafeteria category.
December 15, 2021
In The Media
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Forbes
Inside the Amenity-Driven PUMA HQ, Designed by Gensler
Forbes profiled the new PUMA HQ in article that highlights its robust amenities and flexible workplace design.
November 23, 2021
In The Media
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FRAME
Gensler Was Challenged to Design a Future-Ready, Feel-Good Workspace
FRAME spotlighted how Gensler created a flexible work environment that celebrates Pladis’ people.
November 10, 2021
In The Media
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BisNow
PUMA’s New Gensler-Designed Headquarters Reflects the Brand’s “Forever Faster” Mantra
PUMA’s new workspace features a contemporary open floor plan, flexible workspaces, a kitchen on every floor, showrooms, expansive outdoor space, and prominent PUMA iconography.
November 04, 2021