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Centennial Yards Entertainment District
Atlanta, Georgia
Atlanta
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Research & Insight
BLOG
How Branded Healthcare Environments Can Build Trust and Community
Brand identity plays a vital role in shaping patient experiences and reinforcing confidence in healthcare interiors.
DESIGN FORECAST
2025
Explore Gensler’s Design Forecast 2025, a collection of top global design trends shaping the future of the human experience and the built environment.
RESEARCH
REACH for Transit: Improving Rider Experience and Customer Hospitality
To boost public transit ridership, cities must address safety concerns, reduce wait times, improve system navigation, and enhance the overall rider...
BLOG
Trends to Watch: Building City Identities to Become Destination Brands
How can brand positioning and a compelling narrative help cities create global destinations and build strong brand advocates?
INSIGHT
5 Trends Shaping Design in 2025
Here are the 5 most important and actionable themes shaping design in 2025, based on over 100 trends across 33 industries around the world.
DESIGN FORECAST
2024
Design Forecast 2024 explores design trends and strategies across 33 practice areas that are transforming challenges into positive change and...
WEBINAR
Building City Identities to Become Destination Brands
Gensler’s Global Brand Design leaders delve into a conversation with community leaders about strategies cities can use to transform their identities...
BLOG
Tech Is Broadening Its Impact by Embracing Communities
To appeal to top talent, tech companies have pushed their focus beyond their workplaces to embrace their surrounding neighborhoods.
RESEARCH
Global Workplace Survey 2024
Gensler’s workplace survey reveals what matters most to design high-performing workplaces and proposes a new precedent for measuring workplace...
RESEARCH
The Return of the City
We examined how global perceptions have shifted from 2021 to 2023 across 15 global cities to understand the obstacles and opportunities facing cities...
BLOG
New Atlanta Hotel Blends Southern Hospitality and Design Excellence
Signia by Hilton Atlanta pays homage to Atlanta’s rich history while embracing its dynamic present and ever-evolving landscape.
BLOG
The Trends Shaping the Future of Hospitality
What are the biggest trends impacting hospitality operators? Gensler’s global hospitality leaders discuss what’s next for hospitality design.
TRENDS
The 8 Trends Shaping Design in 2024
Here are the most important signals and key opportunities we see in the building industry today.
BLOG
Leading With Values Is Key to Engaging Next-Gen Workers
As Gen Z enters the workforce, companies that lead with values, using space as a vehicle to amplify connections, will have a competitive edge.
BLOG
10 Considerations for Transitioning Back to Work in a Hybrid World
Here are 10 considerations, tools, and methodologies for creating a better workplace experience and attracting people back to the office in a hybrid...
WEBINAR
Magnetizing People & Places Through the Power of Brand
Gensler’s Brand Design and industry leaders delve into a conversation about the power of brand strategy and storytelling.
BLOG
The Benefits of Repurposing Stranded Assets as First-Generation Labs
As we consider the possibilities of conversions for stranded assets, it’s important to identify laboratories as a potential use.
BLOG
Pilots in Practice: Key Insights Shaping the Future of Work
We’ve outlined strategies and considerations for executing a successful workplace pilot.
DESIGN FORECAST
2023
Design Forecast identifies trends and design strategies that are shaping the future with strategic advice, research, and projects across Gensler’s 29...
RESEARCH
City Pulse 2022: Urban Mobility Report
We surveyed residents across 30 cities around the world to understand their mobility experiences, preferences for urban transportation, and opinions...
BLOG
Are People the New Workplace Amenity?
Being with people may be the new workplace amenity — and a compelling reason to draw people back to the office for those that haven’t returned.
BLOG
How Brands Can Amplify a Purpose-Driven Culture
Purpose is a key factor in building a strong culture, driving success, and engaging employees. Here are three ways brands can create a purpose-driven...
BLOG
Why It’s Time to Demand More From Our Workplace Experience
Here are 10 considerations for reimagining the workplace to deliver more from technology, be bold on resilience, and enhance our humanity, health...
BLOG
Mixed Use, Public Space, and the Future of Central Business Districts
With an influx of people to the suburbs and hybrid work here to stay, how do Central Business Districts reinvent themselves? Our research sheds light...
BLOG
How to Make Your Office an Experience Multiplier
The new office must be an experience multiplier, a destination rather than an obligation. But how do you create that kind of place? Here are six...
BLOG
3 Key Strategies to Build Your Brand and Culture in a Reimagined Future
Here are three key drivers of change and areas of focus for brands to reset and realign with people’s needs in a changing world.
RESEARCH
Residential Experience Index 2022
Our report uncovers findings from global residents to better understand the most important drivers of positive living experiences and highlights a...
BLOG
How TK Elevator’s New Workplace Spurs Connectivity Through Experiential Design
TK Elevator’s North America Regional Business Support Center merges experiential design with interactive spaces to achieve brand awareness and...
INSIGHT
Design Forecast 2022: Hospitality
The pandemic provided a long-overdue catalyst for hotels to reimagine the guest experiences they provide and the roles they play in their communities.
BLOG
Unlocking Workplace Purpose Starts With Self-Awareness
Companies that are making the most successful decisions about their workplaces are not following a prescriptive method or imitating others. They are...
DESIGN FORECAST
2022
Design Forecast focuses on design strategies that will define the future of the human experience. With strategic advice, research, and projects from...
BLOG
The Trends Redefining Sports Venues in 2022 and Beyond
Every fan coming to the game expects a higher level of experience. So, how can sports venue design enhance the spectator experience?
RESEARCH
Gensler City Pulse Survey Fall 2021
We surveyed residents in 15 global cities to understand their experiences as the pandemic continues and to explore implications for the future of the...
BLOG
Why Digital Transformation Is Critical for Retailers to Remain Relevant
Here are three key adaptations for retailers to embrace digital transformation and understand customer experience expectations, in-store adaptations...
BLOG
How Social Interactions Will Drive Retail Forward
The new retail environment will require an integrated design approach that will spark the social interactions we seek. Here are three key space...
BLOG
Why Physical Brand Experiences Are More Effective
By manifesting a brand’s vision and values within the workplace, employees understand the company’s soul, connect with its purpose, and become its...
BLOG
Gensler Voices: Deysy Cruz Escobar on Why Underrepresented Communities Should Have a Voice in Design
We sat down with Deysy Cruz Escobar, technical designer, Gensler Atlanta, to ask her about her career path and the impact that design and...
BLOG
High-Tech, Low-Touch: Renavigating the Airport Customer Journey
Long airport lines aren’t just an inconvenience — they erode passenger confidence. Now, airports must reinvent themselves for a more seamless...
BLOG
The Most Timeless Design Differentiator Is Technology
In the past year, we have seen our practice evolve and transform thanks to a number of proprietary computational design tools Gensler has developed.
BLOG
Gensler Voices: Jon Park, Gensler Atlanta
We sat down with Jon Park, senior architectural designer, Gensler Atlanta, to ask him about his career path and the impact that design and...
BLOG
Building Brand Impression Through the Power of Memory and Multisensory Experiences
Here are three considerations for brands to tap into the power of memory to create multidimensional, multisensory experiences that leave a lasting...
SUSTAINABILITY
Climate Action Through Design
Addressing the built environment’s impact on climate change is both a moral and business imperative. At Gensler, our goal is to make all the...
BLOG
5 Insights on Creating Clear, Branded COVID-19 Signage
The current health crisis has added an influx of new signage to the ever-growing layer of promotional stimulation — and fatigue — many of us...
BLOG
Brand Experiences Must Be Human Experiences
We’re telling different stories today — stories of isolation, but also of newfound connection.
DIALOGUE ARTICLE
The New Shape of Retail Around the World
Across the globe, consumers’ tastes vary, but universally, they expect more from their retail environments than just a place to shop.
DIALOGUE ARTICLE
Navigating the Retail Revolution
Successful brands are transforming the retail experience, despite ongoing volatility in the industry.
BLOG
Design Forecast Atlanta: Every City Has a Brand
A city's brand originates from the people who make its neighborhoods rich with personality, values, and promises. Each of us is a brand ambassador...
DIALOGUE ARTICLE
The Gensler Experience Index: Retail
Design is the “X factor” that engages people and keeps them coming back.
BLOG
Red Bull Reenergizes a Warehouse as Their Atlanta Workplace
Southern charm and the high-octane world of Red Bull collide for an enthusiastic atmosphere in their new Atlanta office. The office enhances their...
BLOG
Gensler Atlanta's Office Expansion: A Co-Creating Environment
When we started thinking about our expansion space for Gensler Atlanta’s office last May, we wanted to build an environment that would continue to...
