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Research & Insight
What Sports Venues Must Do to Be Tomorrow’s Cultural and Economic Anchors
We will soon see sports and entertainment venues designed to be seamlessly integrated into districts. For both renovations and new venues...
How to Design Practice Facilities Centered on Athletes’ Mental Health
Today’s sports training facilities and performance centers are placing more emphasis on supporting spaces that are focused on mental health, an...
Sports Experience Survey 2022
With live sports at a turning point, it’s more important now than ever to understand what people value in a live sports experience, and how venues...
Designing an Innovation District for the City of Austin
Austin’s Innovation District brings together education, entertainment, leisure, and sports. This type of urban, mixed-use center brings in new...
Design Forecast 2022: Sports
With experience at the forefront of the business of sports, teams and organizations need sports venue designs and renovations that can incorporate...
The Trends Redefining Sports Venues in 2022 and Beyond
Every fan coming to the game expects a higher level of experience. So, how can sports venue design enhance the spectator experience?
Designing Performance Centers to Promote Well-being for Athletes
The sports industry has shifted beyond pure training facilities to establish performance centers that take a more holistic approach to “total...
Q2 Stadium Celebrates Austin’s Local Roots With a Unique Stadium Design
Austin's Q2 Stadium is more than a stadium — it's a 365-day destination and community asset that capitalizes on the city’s cultural heritage, natural...
The Inclusion Utopia: Promoting a More Equitable and Inclusive Experience for Athletes
With over 100 anti-trans bills across the United States, we sought to understand how design can create opportunities for an inclusive and safe locker...
Sports: Design Strategies for a Post-COVID World
Gensler’s Sports leaders discuss how sports and entertainment developments spur economic and urban growth, enable capital projects, extend the fan...
Bringing Sports Back to the Venue
We’ve been working with our clients to understand the challenges, questions, and potential strategies to get players and fans back to the sports...
Is the Virtual Fan Experience Ready for the Big Game?
Until fans are allowed back inside sports arenas, what can we do now to enhance the fan experience virtually?
The Arena at the Heart of an Evolving Community
With an emphasis on hospitality, San Francisco’s Chase Center bolsters a growing neighborhood.
The Sports/Community Connection
Sports developments are benefiting more than just fans of the game by becoming hubs for local economic growth and community partnership.
The Changing Face of Sports Arenas
Today’s sports venues are a digital-savvy new mix of placemaking and socializing.
The Future of Stadium Design: Banc of California Stadium
Sports stadiums are embracing far more than just the game.
Navigating Olympic Tokyo
A speculative proposal for Tokyo before, during, and after the 2020 Olympics.
#Winning the Fan Engagement Game
An investigation into sports fans’ relationships with their favorite teams.
More Than a Game
To get more value from their real estate, sports venues are emulating mixed use.
Gensler researchers take on the challenge of quantifying the value of experiential design.
Designing Vibrant Communities
Vibrant communities are the building blocks of our fast-paced, increasingly urban world. To help cities thrive, these communities must be connected...
Cactus League Kings
Every March, the Cactus League, a tradition in and around Phoenix since 1947, stages the annual Arizona-based Spring Training pre-season for Major...