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DESIGN FORECAST
2025
Explore Gensler’s Design Forecast 2025, a collection of top global design trends shaping the future of the human experience and the built environment.
BLOG
Trends to Watch: Building City Identities to Become Destination Brands
How can brand positioning and a compelling narrative help cities create global destinations and build strong brand advocates?
WEBINAR
Building City Identities to Become Destination Brands
Gensler’s Global Brand Design leaders delve into a conversation with community leaders about strategies cities can use to transform their identities...
BLOG
Beyond the Screen: Exploring the World of Museums and Experiential Technology
Digital experiences in museums, exhibits, and other interpretive spaces go beyond the screen for dynamic and memorable storytelling.
BLOG
Conversations on the Intersection of Design and Disability Inclusion
Members of ADAPT, Gensler’s affinity group for disabled and/or neurodivergent staff share how design, and working in the industry, can be more...
BLOG
The Future of Workplace Experience Is Here: How AI Is Transforming Spaces
The advanced integration of AI into physical environments has the potential to reimagine spaces as more efficient, connective, and inspiring.
BLOG
How the Tech-Enabled Workplace Can Create Better Hybrid Experiences
How can we design workspaces that benefit everyone, regardless of whether they have a seat at the conference room table?
BLOG
The Future Is Now: How We Can Design for a Minority-Majority in the United States
Experts share key considerations for creating equitable, inclusive cities and communities before 2045.
BLOG
What’s the Recipe for Retail Success? Food
With a heightened consumer appetite for engaging social spaces, food and beverage are key ingredients for physical retail viability.
RESEARCH
Global Workplace Survey 2024
Gensler’s workplace survey reveals what matters most to design high-performing workplaces and proposes a new precedent for measuring workplace...
BLOG
What Can San Francisco Learn From Successful Building Conversion Programs in Other Cities?
By taking cues from other cities, San Francisco has an opportunity to make it easier to repurpose buildings, address the housing crisis, and...
RESEARCH
The Return of the City
We examined how global perceptions have shifted from 2021 to 2023 across 15 global cities to understand the obstacles and opportunities facing cities...
BLOG
Gensler’s New San Francisco Office: A Prototype for the Future of Work
Gensler’s new San Francisco office is a living lab for sustainability and innovation, designed to support new ways of working.
BLOG
10 Workplace Trends for 2024: What’s In and What’s Out?
To evolve with changing demands and earn people’s commutes, the workplace will undergo key shifts. Here are 10 emerging workplace trends to watch in...
BLOG
Rethinking Housing: Innovative Solutions to California’s Homelessness Crisis
DignityMoves Founder and CEO Elizabeth Funk discusses why new thinking is necessary to help solve the housing and homelessness crisis.
TRENDS
The 8 Trends Shaping Design in 2024
Here are the most important signals and key opportunities we see in the building industry today.
BLOG
Verbal Identity Is Key to More Inclusive Brand Storytelling
Verbal identity will play an increasingly important role in creating brand expressions that equalize and diversify brand experience for everyone.
BLOG
Amenities at the Edge: Where the Workplace Meets the Street
We have an opportunity to reimagine the ground floor of our cities — reinventing sidewalk-facing storefronts to serve the community, not just the...
RESEARCH
City Pulse 2023: The Future of Central Business Districts
We surveyed urban residents in 53 cities across the globe to understand their experiences in central business districts from the perspectives of...
BLOG
The Definitive Value of Build to Suit: Building Purpose From the Ground Up
These purpose-built office buildings or headquarters can be developed to suit a company’s specific needs and reflect its unique brand and culture.
WEBINAR
Magnetizing People & Places Through the Power of Brand
Gensler’s Brand Design and industry leaders delve into a conversation about the power of brand strategy and storytelling.
BLOG
The Benefits of Repurposing Stranded Assets as First-Generation Labs
As we consider the possibilities of conversions for stranded assets, it’s important to identify laboratories as a potential use.
BLOG
How Union Square Can Become San Francisco’s New Central Social District
We outline five ideas for transforming San Francisco’s Union Square into a dynamic, 24/7 destination.
BLOG
Why Cities Like San Francisco Need More Place Positivity
As San Francisco city advocates try to counter a wave of negative sentiment, how can they share residents’ own experience and sense of community in...
PODCAST
Office-to-Residential Conversions: Mandates, Myths, and Possibilities
Experts weigh the opportunities, myths, and challenges of converting increasingly vacant office buildings into much needed housing.
BLOG
How Augmented Reality Can Drive More Engaged Communities
New and emerging technologies are bringing even more opportunity to enhance the ways communities engage with the cities around them.
BLOG
Introducing the Club Workplace
A neighborhood workplace that combines the work-oriented spaces of a Hub office with the convenience of a reduced commute.
BLOG
5 Ways Educational Anchor Institutions Can Catalyze Economic Recovery
As post-pandemic cities struggle to rebound, educational anchor institutions can be an important player in helping local economies recover.
BLOG
Transforming a Generational Asset Into a Class A Tower
The reinvestment in 633 Folsom transformed a 1960s asset to reduce carbon and reanimate a vital urban corridor.
BLOG
Gensler Voices: Argelia Bárcena on Serendipitous Moments with Lasting Impact
We sat down with Argelia Bárcena
, from our
Gensler San Francisco office, to discuss what's ahead for architecture and design and the power of...
BLOG
Rethinking Engagement: Strategies for Immersive Design
How can we drive and sustain meaningful engagement between our clients’ spaces and their employees, partners, and customers? Immersive experiences...
BLOG
Younger Generations Work Differently. What Does This Mean for the Future Workplace?
It is crucial to understand generational differences to support a productive and engaged workforce.
BLOG
3 Key Ingredients to Creating a Competitive Advantage in the Future of Work
Why HR, Corporate Real Estate, and Brand need to come together to help companies build a thriving workplace.
BLOG
The Internet of Places: How Will Web3 Transform the Built Environment?
See how new tech trends in AI, VR, and Web3 will transform the built environment.
BLOG
Trends to Watch Shaping the Future of Urban Mobility
Gensler’s research, planning, and transportation experts discuss how residents’ mobility experiences, opinions, and preferences are shaping how...
BLOG
Revitalizing, Reinventing & Rethinking Downtown San Francisco: A Conversation With Mayor London Breed
Here are six key takeaways from Gensler's discussion with San Francisco Mayor London Breed and panelists on how we can revitalize downtown San...
BLOG
Why Embedding Inclusive Design From Start to Finish Is Critical
The journey towards an inclusive design outcome must start by engaging those for whom the design is intended.
BLOG
How Office-to-Residential Conversions Could Revitalize Downtown San Francisco
One of the easiest ways to create diversity in office-centric downtowns is to convert existing office buildings to other uses. Residential is an...
BLOG
3 Surprises Impacting the Return to the Office
Our workplace research uncovered three surprising truths impacting the new role of the office, and what might bring workers back.
BLOG
Building Buzz: Strategies for Energizing the Workplace
How do you design for “buzz” in the workplace — that intangible phenomenon that bridges the anticipation of coming into work with the experience once...
BLOG
10 Spaces That Are No Longer Optional to Create a Great Workplace Experience
What amenities can bring people back to the office? Here are 10 spaces that have the greatest impact on workplace effectiveness and experience.
BLOG
From Vacancy to Vibrancy: Reimagining the Future of Downtown San Francisco
We look at a new vision for downtown San Francisco: a central business district transformed into a vibrant, sustainable, and resilient mixed-use...
BLOG
Airports Can’t Stop. Here’s How to Keep them Functional During Construction.
We share fresh optimism about how to improve the airport construction process. It starts with travelers’ experience as they pass through an airport...
BLOG
Nature + Nurture in the Inclusive Workplace
As tech companies plot their partial return to the workplace, some are ready to embrace our latest challenge: How we take insights from the past two...
RESEARCH
City Pulse 2022: Urban Mobility Report
We surveyed residents across 30 cities around the world to understand their mobility experiences, preferences for urban transportation, and opinions...
CASE STUDY
LinkedIn Omaha
LinkedIn Omaha’s future-focused headquarters uses sustainable materials and strategies at every turn to support employee and building health...
BLOG
The Future Is Mixed Use: How Principles of Mixed Use Design Will Restore Our Communities
Mixed-use projects are pivotal in making our communities more enjoyable and resilient. Here are four principles for creating mixed-use environments...
RESEARCH
U.S. Workplace Survey 2022
The future of the office is about creating the right experiences. Beyond collaboration, employees want the office to be a great place to get work...
SUSTAINABILITY
Climate Action Through Design
Our Climate Action Through Design Report presents solutions for transforming the built environment to achieve a net zero carbon impact across our...
CASE STUDY
Harvey B. Milk Terminal 1 Renovation
Reductions in energy, carbon, and waste impacts makes SFO’s Harvey B. Milk Terminal a sustainable benchmark for future airports by setting new...
BLOG
The Hospitality-Driven Workplace
To better attract, engage, and retain talent in the workplace, it will be critical that organizations take a cue from hospitality, viewing employees...
BLOG
The Housing Crisis: Finding Hope in Innovation
The pandemic exacerbating the housing crisis in many U.S. cities. For residential architects and designers to make a difference, we must embrace...
BLOG
How LinkedIn’s Omaha Headquarters Fosters Community and Equity
Designing a thoughtful brand experience is a powerful tool in building engagement and alignment between employee and purpose.
BLOG
Optimizing Hybrid Meetings for Neurodiversity and Inclusion at Work
Our inclusive design guidelines for hybrid meetings benefit all — regardless of age, disability, gender identity, race, neurodiversity, socioeconomic...
BLOG
Why Designing for Climate Action and Sustainability Is an Imperative
We sat down with the global leaders of Gensler’s Climate Action & Sustainability practice to discuss what’s next for climate action and sustainable...
BLOG
A Workplace Designed for Trust and Empowerment
As the first new workplace designed to fully align with LinkedIn’s future vision, the company's Omaha, Nebraska offices point the way to what a fully...
BLOG
Gensler Voices: Fannie Cheung, Gensler San Francisco
We sat down with Fannie Cheung, technical director, Gensler San Francisco, to ask her about her career path and the impact that design and...
