As the urban population grows and cities face all new challenges, we believe they must adapt. This is especially true in the Lifestyle sector, where everything from our shops and hotels, to our sports stadiums and malls, are being viewed through a new lens. In this issue of Dialogue, we take a look at some important shifts in the urban experience.
Every industry in the Lifestyle sector is being reconsidered for a new urban reality. The retail experience is less about buying things and more about community. Even suburban malls and sports stadiums are being remade as year-round mixed-use centers. At the same time, climate change and affordable housing continue to influence the industry. Adaptive reuse strategies are getting a new life, and innovations in housing for every type of person are being put into practice. Gensler’s mission has long been to Create a Better World Through the Power of Design. That starts with a focus on people and the places and spaces they occupy every day.