WEBINAR:
RETAIL
DESIGN OPPORTUNITIES FOR 2021 AND BEYOND

As the desire for reconnection drives our economic and cultural recovery, Gensler’s 2021 Design Forecast presents design trends and strategies for creating physical environments that can bring people back together in the post-COVID world. While the pandemic accelerated many changes already underway in the retail industry, savvy retailers have remained agile amid unprecedented e-commerce growth, supply chain disruption, and global and economic health crises. 

In this webinar, Gensler’s Global Retail Leaders Aaron Birney and Lara Marrero discuss opportunities for retail brands to optimize for new market conditions, right-size their portfolios, and grow differentiated product and service offerings — all to remain nimble, resilient, and connected to their customers. A panel discussion follows, led by Brand Design Leader Amy Bixler, regional Retail Leader Markus Pesendorfer, and regional Digital Experience Design Leader Ryan Kellogg.

Listen to the webinar and download Gensler’s Design Forecast 2021 to uncover insights for transforming retail environments for a reimagined future and strategies for integrating digital experiences and tools to amplify the physical shopping experience.

PRESENTERS
Aaron Birney
Aaron is a principal and design director who helps lead Gensler’s global retail team. With more than 20 years of experience, Aaron’s portfolio highlights his talent for creatively translating brands to the built environment through a range of award-winning projects. Aaron is based in Los Angeles. Contact him at .
Lara Marrero
Lara is a principal, strategy director, and global retail leader at Gensler with over 20 years of experience spanning retail, brand, hospitality, and entertainment experiences. She translates complex global consumer trends into innovative and powerful strategies that generate engagement between brands, places, and people. Lara is based in London. Contact her at .

Explore Design Strategies for a Post‑COVID World

DESIGN FORECAST®2021
GENSLER RESEARCH INSTITUTE
RECONNECT
DESIGN STRATEGIES FOR A POST-COVID WORLD

Download Gensler Design Forecast 2021 (PDF)