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22squared

Atlanta, Georgia

Atlanta’s largest independent advertising communications agency, 22squared faced major changes in 2007. With its lease set to expire and the advertising industry undergoing the largest creative revolution in a half century, 22squared, formerly WestWayne, rebranded and integrated digital, direct and event marketing operations with media-driven advertising. The agency then turned to Gensler to develop a complementary workplace strategy that would replace its outmoded office space and promote cross-disciplinary ways of working. The new LEED® Gold headquarters reduced space needs from three floors to two, yielding substantial cost savings and contributing an open, collaborative environment that has increased knowledge sharing by 20 percent, according to a post-occupancy employee survey.

Expertise

Recognition

  • Contract magazine 34th Annual Interiors Awards 2013